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- Tasks: Lead our social media channels, creating engaging content and driving online conversations.
- Company: Join East Anglian Air Ambulance, a charity providing life-saving care across the region.
- Benefits: Enjoy hybrid working, a supportive environment, and the chance to make a real difference.
- Why this job: Be part of an inspiring team that saves lives while developing your creative skills.
- Qualifications: Experience in social media for a charity or business; strong copywriting and content creation skills required.
- Other info: Work closely with experts in marketing and digital to shape impactful strategies.
The predicted salary is between 30367 - 34705 £ per year.
Location: Norwich / Hybrid working
Hours: 37.5 hours per week, Monday – Friday
Annual salary: £30,367 – £34,705 per annum
Contract: Permanent
This role will be worked a minimum of 3 days a week from our Norwich office and up to 2 days a week from home. The exact days worked in the office will be agreed with the successful candidate, but you must live within a commutable distance of our Norwich office.
East Anglian Air Ambulance (EAAA) is a regional Charity that provides life-saving care across Bedfordshire, Cambridgeshire, Norfolk, Suffolk and beyond. With two state of the art helicopters and a fleet of rapid response vehicles taking our crew of critical care paramedics and doctors to the scene of the incident, to provide advanced pre-hospital emergency medical care (PHEM). You will be joining a truly inspirational organisation. EAAA not only operates with total patient focus but provides a supportive working environment where everyone can develop and make a difference – Together we save lives.
About the role:
We have an exciting new opportunity for a Social Media Lead to join our life-saving Charity. Every week our social channels reach thousands of supporters, former patients and volunteers, helping to raise awareness of the life-saving work the charity does, and inspiring the public to make donations. This role is central to our strategic goal of increasing awareness in our region.
About you:
As the Social Media Lead, you will be responsible for our social channels. You will use a mixture of strategy, creativity and analytical skills to deliver incredible purposeful, educational, entertaining and engaging content across both organic and paid platforms. As part of the Marketing Communications team, you will work closely with a team of subject matter experts spanning Content & PR, Engagement and Awareness, Digital and Design. You will be passionate about creating exceptional content based on original ideas, be able to spot trends and have the skills to start online conversations. You will have a good grasp of running digital ads on Meta platforms and be driven to use insight to shape what you do.
The successful candidate will have some experience in delivering social media for a charity or business. They will also be an exceptional copywriter with high attention to detail and be comfortable creating and editing images, graphics and short form video for use across digital environments. You will work closely with the Head of Digital and Marketing to develop and implement engaging social media strategies that support the strategic goals and ambitions of the charity.
Closing date: 9am, Thursday 8 May 2025
Interview date: Wednesday 21 May 2025
Interested? If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position. No agencies please.
Social Media Lead employer: East Anglian Air Ambulance
Contact Detail:
East Anglian Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead
✨Tip Number 1
Familiarise yourself with East Anglian Air Ambulance's mission and values. Understanding their life-saving work will help you tailor your conversations during interviews, showing your genuine passion for the charity's cause.
✨Tip Number 2
Engage with EAAA's social media channels before your interview. Comment on their posts or share relevant content to demonstrate your enthusiasm and knowledge of their current campaigns and initiatives.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss how you used analytics to drive engagement and how your strategies could be applied to EAAA's goals.
✨Tip Number 4
Network with professionals in the charity sector or those who have worked with EAAA. This can provide valuable insights into the organisation's culture and expectations, giving you an edge in your application.
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Social Media Lead position. Tailor your application to highlight how your skills and experiences align with these aspects.
Showcase Your Experience: In your CV and cover letter, emphasise any previous experience you have in social media management, particularly within a charity or similar organisation. Provide specific examples of campaigns you've led or contributed to.
Highlight Your Creativity: Since the role requires creativity in content creation, include examples of your work that demonstrate your ability to produce engaging and original content. This could be links to social media profiles you've managed or campaigns you've developed.
Tailor Your Application: Make sure to personalise your cover letter for this specific role. Mention why you are passionate about the mission of East Anglian Air Ambulance and how you can contribute to their goals through effective social media strategies.
How to prepare for a job interview at East Anglian Air Ambulance
✨Showcase Your Passion for the Cause
Make sure to express your enthusiasm for the charity's mission during the interview. Share any personal experiences or connections you have with the cause, as this will demonstrate your genuine interest and commitment to the role.
✨Prepare Examples of Your Work
Bring along examples of your previous social media campaigns or content you've created. Be ready to discuss the strategies you used, the results achieved, and how they align with the goals of the charity. This will highlight your practical experience and creativity.
✨Understand the Audience
Research the charity's target audience and current social media presence. Be prepared to discuss how you would engage with supporters and create content that resonates with them. Showing that you understand their needs will set you apart from other candidates.
✨Demonstrate Analytical Skills
Since the role requires using insights to shape social media strategies, be ready to talk about how you've used analytics in past roles. Discuss specific tools you've used and how data has informed your content decisions, showcasing your ability to drive engagement through analysis.
