Growth Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Easol is the operating system for the Experience Commerce market. Our ambition is bold: to become the category leader in a $300bn+ space. We power professional experience creators with a fully integrated platform that brings together website, booking engine, payments, sales & marketing tools, operations, and data & insight - all underpinned by AI. Easol enables enterprise creators to streamline, scale and transform their businesses through a single, end-to-end system. Today, we focus on two core verticals: Music, with clients including Coachella, Live Nation and Afro Nation - and Entertainment, with clients including Swingers Crazy Golf and Hijingo. Over the next year, we'll be deepening our product in each vertical and expanding into new segments. We're a fast-growing, well-funded business that has doubled in size in 2025, with a clear pathway to do the same again in 2026. A key pillar of our strategy is building AI-centric workflows directly into the platform, transforming how creators design, sell and operate their experiences.

About The Team

The Growth Marketing team partners closely with Marketing Leadership and Sales to drive efficient pipeline generation. We build and optimise full-funnel programs across paid acquisition, lifecycle channels, and owned web properties - using rigorous measurement, experimentation, and strong cross-functional execution to deliver growth targets.

About The Role

This is a hands-on, execution-first role. You will personally manage and optimise campaigns daily across platforms, owning setup, optimisation, and measurement. As a Growth Marketing Manager, you will own pipeline generation through performance marketing and ABM, while also driving key owned-channel levers: email/lifecycle, SEO, and ongoing website optimisation. This role requires a T-shaped marketer - deeply hands-on in paid acquisition, with strong working capability across lifecycle and web/SEO - and a bias toward execution over delegation.

What You’ll Do

• Pipeline Generation (Performance + ABM): Own pipeline generation through performance marketing and ABM programs, with clear targets and measurable impact.
• Full-Funnel Paid Programs: Build and optimise full-funnel performance marketing across channels including Google, LinkedIn, Meta, and emerging platforms.
• Campaign Execution (End-to-End): Own all campaign execution, including: Campaign setup and daily optimisation in ad platforms; Targeting and audience strategy (including ABM execution); Tagging, tracking, pixels, and attribution; Performance reporting, forecasting, and insight generation.
• ABM Program Ownership: Design and execute ABM programs aligned tightly with Sales priorities, including target account selection, segmentation, and prioritisation.
• Lifecycle & Email Marketing: Own email marketing and lifecycle programs that support acquisition, activation, and pipeline acceleration-improving performance through segmentation, testing, and continuous iteration.
• SEO Ownership: Drive SEO strategy and execution (technical + on-page + content collaboration), including keyword strategy, performance monitoring, and optimisation to increase qualified organic traffic and conversions.
• Website Optimisation: Own ongoing website optimisation and updates to improve conversion rates and funnel throughput - partnering with design/content as needed and ensuring site changes are measurable and impactful.
• Funnel Diagnosis & Improvement: Diagnose and improve the full funnel—from first touch through to pipeline creation—identifying drop-offs and prioritising fixes across channels and web experiences.
• Experimentation & CRO Roadmap: Own the experimentation and CRO roadmap from hypothesis to execution to insight to scale.
• Cross-Functional Alignment: Partner closely with Sales to align on target accounts, messaging, pipeline goals, and performance—contributing to sales enablement through data, insights, and targeting.
• Attribution & Reporting: Own attribution, reporting, and performance analysis end-to-end, ensuring data accuracy and clear insight into what drives pipeline.
• Budget Management: Manage budgets and ensure efficient ROI across growth channels.

Experience We’d Love

• 5-6 years of hands‑on growth or performance marketing experience with ideally 2-3 years of experience in B2B SaaS (sales-led preferred), owning and implementing paid acquisition programs end-to-end across platforms such as Google, LinkedIn, and Meta, including budget ownership and performance optimisation.
• Strong understanding of full-funnel performance marketing, attribution, and funnel metrics (e.g., CAC, ROI, conversion rates, pipeline impact).
• Hands‑on experience with lifecycle/email marketing: segmentation, testing, automation, and performance measurement.
• Working expertise in SEO, including technical fundamentals, on‑page optimisation, and performance analysis.
• Experience owning and improving website conversion performance through CRO best practices, testing, and iterative optimisation.
• High analytical rigor: ability to translate performance data into clear insights, forecasts, and prioritisation decisions.
• Strong cross‑functional collaboration and stakeholder management skills (especially with Sales and RevOps).
• Excellent project management skills with the ability to prioritise, manage multiple initiatives, and execute within deadlines.
• Strong attention to detail, intellectual curiosity, and a bias toward action.

Bonus Points For

• ABM strategy and execution experience (tools and tactics), including target account modelling and prioritisation.
• Experience with enrichment and data tools (e.g., Clay, Airscale) to enhance targeting and activation workflows.
• Comfort with experimentation frameworks and statistical thinking for interpreting tests and making scaling decisions.

Tools & Stack

• HubSpot
• GA4
• Paid media platforms (LinkedIn, Meta, Google, etc.)
• ABM platform
• AI enrichment and data tools (e.g., Clay, Airscale)

Benefits & Perks

You’ll have real visibility of what’s happening in the business. We have bi-monthly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction. There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas – no egos here! You’ll have access to our incredible perks, such as a ‘work from anywhere’, where you can travel to a destination of choice and work remotely for up to 3 weeks a year, utilise our ‘Thrive’ allowance to pay for massages, gym classes, gigs or anything that helps you thrive! We have Vitality healthcare, inclusive of optical, dental & audiological care. In addition to that, we offer a monthly contribution towards your mobile phone contract, an annual personal development budget and support to choose your own equipment and a lot more! You’ll have 33 days of holidays, inclusive of public holidays. Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.