At a Glance
- Tasks: Lead creative direction for video and digital experiences, crafting compelling stories that resonate.
- Company: Join Earnix, a pioneering AI company transforming the insurance industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture focused on creativity and innovation.
- Why this job: Shape the future of storytelling in a dynamic tech environment with innovative projects.
- Qualifications: 10+ years in creative leadership with a strong video production background.
The predicted salary is between 75600 - 92400 £ per year.
Earnix is the first AI company purpose-built for insurance decisioning, providing the industry with the intelligence, governance, and decisioning agility to drive profitable growth, improve resilience, and operate with speed and precision in a rapidly changing risk environment. A trusted provider of production-grade AI and decisioning technology, Earnix builds on more than 25 years of experience in artificial intelligence risk, pricing, rating, analytics, and decisioning.
Earnix is seeking a Creative Director, Digital Experiences & Video to define, elevate, and lead how the brand comes to life across all channels, with a strong emphasis on video, digital experiences, and compelling visual storytelling. Reporting to the Head of Brand, Creative & Communications, you will own the creative direction and production behind our video content and digital presence, from the website and social to owned channels and the stories that run across them. This role pairs strategic thinking with hands-on creative and production expertise.
You will set the vision, and take ownership of how that content is produced. You will direct and produce the content yourself, working hands-on from concept through to delivery, bringing in freelancers, where they add capacity or specialist skill. You will collaborate closely with marketing, product, sales and executive leadership to ensure our video and digital strategy supports the company’s business objectives.
We deliver a great deal with focused resources, so you will bring a resourceful, hands-on approach and find efficient ways to deliver high-impact work.
What You’ll Do
- Make video our core storytelling medium. Build and run a video program that spans brand films, launch content, product storytelling, customer stories, thought leadership and social-first formats.
- Lead video production end to end. Oversee production from concept to delivery, including schedules, vendors and post-production, ensuring work is delivered on time, on budget and to a high standard of craft, including scripting and storyboarding, interview-led storytelling, editing and motion graphics, captioning, multi-format delivery and music and talent rights.
- Own the digital experience and channels. Set creative direction and channel strategy for the website, landing pages and owned social channels (such as LinkedIn), working with web, demand generation and product marketing partners.
- Distribute and measure. Plan how each piece reaches its audience (organic, paid, email, webinars and video SEO) and report on performance, working with marketing operations to link video to pipeline.
- Push innovation in execution. Explore new formats, technologies and approaches, including AI-enabled video and creative and emerging digital platforms, and apply them where they sharpen the idea rather than for novelty, and set guardrails for brand safety, rights and disclosure.
- Extend the story into events. Bring video and digital to events and experiential moments, from keynote and stage content to on-site screens and post-event follow-up, working with event partners and venues as needed.
- Guard and evolve the brand. Keep the brand system, voice and visual identity consistent across video and digital while letting it grow, and align the work with brand strategy, positioning and messaging.
- Develop standards and capability. Raise the bar and establish video and digital standards, workflows, templates and best practices for the team and the wider organization through clear principles and feedback.
- Tell the internal story. Produce executive, culture and employee-facing video that supports internal communications and brings the company’s history and values to life.
Requirements
- 10+ years of experience in video, digital or creative leadership, including significant time in a Director, Head of or equivalent role owning video and digital strategy.
- Proven experience running video production at scale, with hands-on command from concept through post-production, including budgets, schedules, and vendors.
- A natural video first mindset, with strong fluency in how video is created, distributed and performs across digital channels, including video SEO, paid distribution and platform-specific formats.
- A portfolio that shows big ideas brought to life in innovative, well-crafted video and digital work across multiple channels.
- Comfort with analytics and performance data, and a track record of using them to optimize content and show business impact (for example view-through and retention, engagement by audience and influenced pipeline), using web analytics, marketing automation and CRM data.
- A track record of building and directing brand storytelling.
- Excellent concepting and visual judgment, and the ability to articulate the “why” behind creative and strategic decisions.
- Curiosity about emerging creative technology, particularly AI in video production and digital, and a practical point of view on how to use it.
- Experience translating complex technology or data-driven products into compelling stories.
- Working knowledge of web and digital experience: CMS, UX, accessibility, SEO and site performance, and how to brief and manage web developers and agencies.
- Hands-on proficiency with professional video tools (for example Premiere Pro and After Effects), plus the ability to direct on-camera and executive interviews.
- Experience with marketing technology that connects content to pipeline, such as marketing automation and CRM platforms.
- Experience leading, briefing and managing freelancers, agencies and vendors.
Nice to Have
- Experience with global, multi-product and brand programs.
- Experience producing live event or experiential content, including keynote and stage video.
- Experience in B2B technology, financial services or insurance, including working with legal and compliance review.
- Experience with video hosting and content platforms (for example YouTube, Vimeo or Wistia) and a digital asset management system.
What Success Looks Like
- A video program that delivers standout work on a steady cadence and raises Earnix’s visibility and credibility.
- A digital presence that is engaging, high-performing and unmistakably Earnix.
- Video and digital tied to business metrics: brand reputation, pipeline influence and engagement.
- Content that reaches the right audiences and is continually improved using performance data.
- Video production delivered to a consistently high standard, on time and on budget.
- A brand that feels innovative and unmistakably Earnix, from the website to the screen.
Creative Director, Digital Experiences & Video London, United Kingdom Marketing employer: Earnix
Earnix is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the fast-paced insurtech sector. As a Sales Director, you will benefit from extensive growth opportunities, working alongside global teams to drive meaningful change for insurers while enjoying a hybrid work environment that promotes work-life balance. With a commitment to employee development and a focus on delivering world-class customer experiences, Earnix stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director, Digital Experiences & Video London, United Kingdom Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Earnix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Earnix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Earnix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Earnix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Director, Digital Experiences & Video London, United Kingdom Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Earnix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Earnix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Earnix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Earnix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Earnix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Earnix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
