Job Purpose
The Marketing Officer will support the development and delivery of the college’s marketing and communications activities, helping to raise the profile of the college and promote our offering, boarding provision and wider student experience.
With a particular focus on international audiences, the postholder will create engaging marketing content, coordinate promotional activities and events, maintain the college’s marketing communications and provide a welcoming and informative experience for prospective parents, students, educational agents and other visitors.
The successful candidate will be an enthusiastic and organised communicator who can effectively showcase the college’s strengths, communicate our values and ensure a consistent and positive brand experience across all marketing channels and visitor interactions.
This role is for 30 hours per week (4 days).
Key Responsibilities
Marketing and Communications
- Support the planning and delivery of the marketing and communications strategy.
- Promote the college’s provision, boarding facilities, pastoral care, extracurricular activities and wider student experience.
- Help develop engaging marketing materials, including brochures, prospectuses, presentations, newsletters and promotional resources.
- Contribute to the creation and delivery of marketing campaigns aimed at international families and other relevant audiences.
- Ensure that all marketing materials and communications are accurate, professional and consistent with the college’s brand and values.
- Identify opportunities to promote the college’s achievements, facilities, events and distinctive features.
- Work with colleagues to gather information and develop content that showcases college life.
Digital Marketing and Social Media
- Create and schedule content for social media channels, highlighting academic achievements, boarding life, student activities, college events and the wider college community.
- Support email marketing, digital campaigns and other online communications.
- Source stories, photographs and video content that reflect the college’s strengths and student experience, ensuring appropriate permissions are in place.
- Monitor engagement with digital marketing content and contribute ideas for improving reach and effectiveness.
- Assist with maintaining and updating the college’s website to ensure information is current, engaging and relevant to prospective families.
Tours and Visits
- Organise and conduct tours of the college for prospective parents, students, educational agents and other visitors.
- Present the college in a confident, engaging and professional manner, highlighting its academic environment, boarding provision, facilities and student experience.
- Tailor tours and presentations to the interests and requirements of individual visitors and international families.
- Coordinate visit arrangements with relevant academic, admissions, boarding and support staff.
- Assist with the planning and delivery of open days, information sessions, agent visits, school events and other promotional activities.
- Support the preparation of presentations, displays and promotional materials for events.
- Ensure visitors receive a warm welcome and leave with a positive impression of the college.
- Follow up on visitor feedback and identify opportunities to improve the overall visitor experience.
Marketing Administration and Evaluation
- Maintain organised records of marketing activity, campaigns, events, visitor feedback and external contacts.
- Assist with monitoring the effectiveness of marketing campaigns and communications.
- Contribute to reports on website engagement, social media activity, campaign performance and event attendance.
- Coordinate the production, ordering and distribution of marketing materials.
- Help manage the marketing calendar, ensuring campaigns, events and communications are delivered on schedule.
- Liaise with external suppliers, designers, printers, photographers and other marketing partners as required.
- Ensure compliance with the school’s policies, including data protection, safeguarding, image permissions and brand guidelines.
General Responsibilities
- Develop a strong understanding of the college’s ethos, offer, facilities and competitive strengths.
- Keep up to date with relevant marketing practices, digital platforms and developments in the education sector.
- Attend occasional evening and weekend events as required.
- Undertake other reasonable duties appropriate to the role.
