At a Glance
- Tasks: Lead our e-commerce strategy and create engaging digital brand experiences.
- Company: Earl of East, a vibrant lifestyle brand with a cult following.
- Benefits: Negotiable salary, 28 days leave, pension scheme, and employee discounts.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Join a creative team and shape the future of our online presence.
- Qualifications: Experience in e-commerce and a flair for storytelling.
The predicted salary is between 40000 - 50000 € per year.
At Earl of East, we create immersive fragrance and lifestyle experiences designed to bring a little ritual to daily life. What began as a market stall in East London has grown into a multi-category brand with a cult following, known for its considered approach to scent, home, and design. With four retail stores in landmark London locations, an established wholesale presence, and a focus on storytelling-led collaborations, we operate at the intersection of fragrance, culture, and community.
The Role
We’re looking for a strategic and creative E-Commerce & Brand Manager to lead our digital brand experience, ensuring our online presence reflects the same level of care, quality, and storytelling that defines our physical spaces. This role is pivotal in driving customer engagement, retention, and growth through a seamless and elevated omnichannel experience.
Reporting to the Director of Retail & Brand, you will work closely with teams across creative, content, retail, and operations to align brand storytelling with commercial objectives, ensuring our digital touchpoints feel as curated and intentional as our in-store experience.
Key Responsibilities
- E-Commerce & Digital Experience
- Oversee the strategy and execution of Earl of East’s e-commerce platform, ensuring an intuitive and inspiring shopping experience.
- Lead the development of digital merchandising and product storytelling, ensuring key launches, collaborations, and seasonal moments are presented in a way that feels natural and engaging.
- Work with the operations and retail teams to maintain product accuracy, inventory updates, and fulfilment efficiency.
- Identify opportunities to enhance the digital customer journey, leveraging UX insights, data analytics, and best-in-class benchmarks.
- Brand & Content Strategy
- Own the digital content calendar, ensuring all campaigns, product launches, and editorial storytelling align with our brand pillars: Create, Curate, Collaborate, and Community.
- Work closely with our in-house designer and photographer to bring the Earl of East aesthetic and voice to life across all digital platforms.
- Ensure our email marketing, paid media, and organic content strategies work in tandem to support both brand awareness and revenue growth.
- Oversee the rollout of digital brand activations, ensuring a seamless omnichannel experience that connects our retail spaces with our online community.
- Performance & Growth
- Collaborate with the operational and retail teams to drive traffic and engagement, using data-driven insights to refine strategies.
- Analyse e-commerce and campaign performance, identifying trends and opportunities for optimisation.
- Work with digital agency partners to manage paid media strategies, ensuring they remain brand-led, thoughtful, and effective.
- Stay ahead of emerging digital trends, platform updates, and customer behaviours to keep Earl of East at the forefront of the category.
About You
- Experience in an e-commerce and digital content role within a premium lifestyle, fragrance, or design-led brand.
- A strong creative eye, with an ability to translate brand identity into engaging online experiences.
- Commercially minded, with a data-driven approach to digital growth.
- Detail-oriented and highly organised, with experience managing content production, digital campaigns, and e-commerce platforms.
- A natural storyteller who understands how brand, product, and community intersect in the digital space.
- A solutions-first mindset - you thrive in a fast-paced environment and embrace challenges with a calm, strategic approach.
- Proficient in Adobe, Shopify, Mailchimp/Klaviyo, and Slack.
Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays
Benefits: opt-in pension scheme, payday candle, employee discount, monthly cultural partnerships, and community engagement.
At Earl of East, we believe in the power of community, craftsmanship, and creativity. If you do too, we’d love to hear from you.
To apply, please submit your CV and cover letter to hello@earlofeast.com. Please ensure you include your full name & 'a] E-Commerce & Brand Manager' in the subject line.
E-Commerce & Brand Manager, London, UK employer: Earl of East
Earl of East is an exceptional employer that champions creativity, community, and craftsmanship in the heart of London. With a vibrant work culture that encourages collaboration and innovation, employees benefit from a supportive environment that prioritises personal growth and development. The company offers competitive remuneration, generous annual leave, and unique perks such as cultural partnerships and employee discounts, making it an attractive place for those seeking meaningful and rewarding employment in the e-commerce and lifestyle sector.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce & Brand Manager, London, UK
✨Tip Number 1
Get to know the brand inside out! Dive into Earl of East's story, values, and products. This will help you connect with the team and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. It’s all about making connections!
✨Tip Number 3
Prepare for the interview by thinking of creative ideas you could bring to the table. Whether it’s a fresh e-commerce strategy or a unique brand activation, show them how you can elevate their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Earl of East family.
We think you need these skills to ace E-Commerce & Brand Manager, London, UK
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your passion for e-commerce and how your experience aligns with our brand values. We want to see your personality come through, so don’t hold back!
Tailor Your CV:When applying, tailor your CV to reflect the skills and experiences that are most relevant to the E-Commerce & Brand Manager role. Use keywords from the job description to show us you’re the perfect fit for our team.
Showcase Your Creativity:Since we’re all about storytelling and creativity, don’t be afraid to showcase your creative projects or campaigns in your application. Whether it’s a link to your portfolio or examples of past work, we want to see what you can bring to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you’re keen on joining our community!
How to prepare for a job interview at Earl of East
✨Know the Brand Inside Out
Before your interview, dive deep into Earl of East's story, values, and product offerings. Familiarise yourself with their fragrance and lifestyle experiences, as well as their approach to storytelling. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Creative Side
Prepare examples of how you've successfully translated brand identity into engaging online experiences in your previous roles. Bring along a portfolio or case studies that highlight your creative projects, especially those related to e-commerce and digital content. This will demonstrate your ability to think strategically and creatively.
✨Data-Driven Mindset
Be ready to discuss how you've used data analytics to drive e-commerce growth in the past. Prepare specific examples where your insights led to improved customer engagement or sales. This will showcase your commercially minded approach and your ability to leverage data for strategic decisions.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about Earl of East’s future plans, digital strategies, or community engagement initiatives. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.
