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- Tasks: Lead research and develop innovative strategies for top brands in sports, gaming, and culture.
- Company: Join a dynamic agency that values Fan Intelligence and creativity.
- Benefits: Enjoy flexible working, private medical insurance, and personal development coaching.
- Why this job: Make an impact by connecting brands with their biggest fans through strategic insights.
- Qualifications: 3-5 years in strategy or research, strong analytical skills, and agency experience required.
- Other info: Collaborative environment with opportunities for growth in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
THE ROLE: As a Strategist you will be responsible for leading on research and developing strategies for our clients that meet their marketing and branding objectives, placing Fan Intelligence at the heart of their business. Using your skills and experience, you'll be able to connect the dots between sport, gaming, and culture to find the common ground between a brand and its biggest fans. You will be adept at both qualitative and quantitative research, using moderation and analytical skills to unlock game‐changing insights. As an innovative problem solver, you'll be constantly seeking new ways to connect with audiences through new and existing platforms.
OUR IDEAL CANDIDATE PROFILE: You're someone who genuinely loves strategy and is ready to go deeper. You're curious about why people behave the way they do, what drives fan passion, how culture shapes behaviour and why some things connect and others don't. You don't just consume sports, gaming and entertainment; you think about it, dissect it and find meaning in it. You're developing your strategic confidence. You're comfortable backing your thinking but you also know when to ask questions and when to lean on more experienced colleagues. You're not afraid to bring a point of view; you just know you're still building the experience to fully own it. You're intellectually restless. You read widely, you follow cultural trends and you connect dots that others might miss. What drives you is a genuine curiosity about people and culture that shapes how you approach your work. You're collaborative and eager to learn. You work well with creatives, commercial teams and researchers and you're building the skill of translating strategy in ways that inspire rather than constrain. You're understanding that strategy requires making choices and you're developing the confidence to make them. You're ambitious about your craft. You want to grow into a senior strategist and eventually a strategic leader. You're looking for a platform where you can develop your skills, build a body of work you're proud of and grow in an environment where culture, sports, gaming, entertainment and brand strategy intersect.
KEY RESPONSIBILITIES:
- Conducting research and analyse data to develop effective creative strategies for our clients
- Collaborating with strategy and creative teams to create compelling campaign ideas and executions
- Working closely with account managers to ensure that projects meet client objectives and expectations
- Using qualitative and quantitative research tools to gather data and insight
- Communicating research findings to stakeholders and make recommendations for future direction
- Monitoring and reporting on campaign performance and make recommendations for improvements
- Writing reports and trend pieces, for clients and for agency thought leadership
- Staying up to date with industry trends and best practices
- Strategic input into any new business, and or attendance at pitches.
- Creative platform development, in line with strategy
- Preparing campaign strategy, specifically campaign messaging, content strategy & ensuring this runs from strategy through to execution of all campaign assets.
KEY REQUIREMENTS:
- Agency experience is essential
- At least 3-5 years of experience in research, strategy or a related field
- Experience managing medium to large scale research projects
- Strong analytical skills with the ability to interpret qualitative and quantitative data to uncover insights
- Proficient in using research software and tools (e.g. GWI, Kantar, social listening tools etc)
- Experience of planning multi-channel social, influencer and content marketing campaigns
- Experience briefing and working collaboratively with multi-disciplinary teams
- Excellent communication and presentation skills
- An ability to manage multiple projects and deadlines
- An arbiter of quality; someone who can review and advise on the quality of research and insight provided
- Experience working in a fast-paced, deadline-driven environment
- Strong understanding of multi-channel strategies and delivery
- Experience in betting markets and sponsorship delivery is highly desirable
- Experience working in the middle east is a huge plus
- A passion for music, sports, gaming and entertainment
OUR CULTURE: We are dedicated to making Ear to the Ground an amazing place to work where people grow, develop and thrive. We pride ourselves on our dynamic and exciting culture, excellent support of staff and fantastic benefits package. We have made it our mission to lead the way in being an inspiring, future‐thinking, creative agency and are invested in our people because they are the ones that will make that happen.
SOME OF OUR BENEFITS INCLUDE:
- Flexible & hybrid working
- Birthday off
- Workplace nursery benefit
- Enhanced maternity, paternity and shared parental leave
- Private medical insurance and health cash plan
- Enhanced sick leave
- Cycle to Work scheme
- Dog friendly office
- EV salary sacrifice scheme
- Personal development coaching
- + more
Strategist in Manchester employer: Ear to the Ground
Contact Detail:
Ear to the Ground Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media. The more you engage, the better your chances of landing that Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your research and strategy work. Use case studies to demonstrate how you've connected brands with their audiences. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s culture and recent campaigns. Be ready to discuss how your insights can help them achieve their goals. Remember, they want to see your passion for sports, gaming, and entertainment!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Strategist position.
We think you need these skills to ace Strategist in Manchester
Some tips for your application 🫡
Show Your Passion for Strategy: When you're writing your application, let your love for strategy shine through! Share examples of how you've connected the dots between culture, sports, and gaming in your past work. We want to see that intellectual curiosity and how it drives your approach.
Be Specific About Your Experience: Make sure to highlight your agency experience and any relevant projects you've worked on. Use specific examples to demonstrate your analytical skills and how you've used qualitative and quantitative research to uncover insights. This will help us see your potential as a Midweight Strategist.
Keep It Engaging: Your application should be as compelling as the campaigns you’ll help create! Use a conversational tone and keep it engaging. Remember, we’re looking for someone who can inspire and connect with audiences, so show us your creative flair in your writing.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values before you hit send!
How to prepare for a job interview at Ear to the Ground
✨Know Your Stuff
Before the interview, dive deep into the company’s work and their approach to strategy. Familiarise yourself with their recent campaigns and how they leverage Fan Intelligence. This will not only show your genuine interest but also help you connect your experience with their needs.
✨Showcase Your Curiosity
As a Strategist, curiosity is key! Prepare to discuss what drives fan passion and how culture influences behaviour. Bring examples of how you've connected the dots in past projects, and don’t hesitate to ask insightful questions about their strategies and challenges.
✨Demonstrate Collaboration Skills
Highlight your experience working with multi-disciplinary teams. Share specific examples of how you’ve collaborated with creatives and account managers to develop compelling strategies. This will illustrate your ability to work well within their dynamic environment.
✨Be Ready to Discuss Data
Since the role requires strong analytical skills, be prepared to talk about your experience with qualitative and quantitative research. Bring examples of how you’ve used data to uncover insights and inform strategy, and be ready to discuss any relevant tools you’ve used.