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For Companies At a Glance
- Tasks: Support digital marketing strategies and optimise websites for better visibility and engagement.
- Company: Join a leading global brand in the healthcare sector with a focus on innovation.
- Benefits: Enjoy blended working, 25+ days holiday, health cash plan, and more perks.
- Other info: Collaborate with diverse teams and enjoy opportunities for international travel.
- Why this job: Make a real impact in digital marketing while growing your skills in a dynamic environment.
- Qualifications: BSc/BA in a relevant field and previous digital marketing experience required.
The predicted salary is between 30000 - 40000 £ per year.
Benefits
- Blended Working
- Bonus
- 25 days holiday plus bank holidays (rising to 28)
- Option to buy holiday days
- Wellbeing Programme
- Health Cash Plan
- Pension
- Life Assurance
- Enhanced Maternity/Paternity
- Cycle to Work Scheme
- Referral Scheme
- Long Service Awards
- Free Parking
Job Summary
Reporting to the Interim Head of Digital Marketing – Ostomy, the Digital Marketing Executive supports the digital marketing team in executing the digital marketing strategy for the Global Ostomy & Wound business across Eakin and Respond brands.
Key Activities
Search
- Support the management and implementation of a global SEO strategy to increase online visibility.
- Ensure all websites and content are fully optimised for maximum exposure, organic ranking growth and brand awareness.
- Manage all off‑site and on‑site optimisation activity.
- Identify and conduct keyword research and utilise these within content to enable organic position growth.
- Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO management platforms and provide recommendations based on performance data.
Website
- Maintain and execute minor updates, design and content uploads on all global Ostomy websites, including eakinostomy.com and respond.co.uk.
- Promote new website content via social media channels and develop innovative ways of driving traffic to the websites.
- Implement conversion‑rate optimisation activities and analyse user behaviour to increase site conversion rate and user experience.
- Manage day‑to‑day relationships with external web developers and ensure all technical SEO activities are executed effectively.
- Report on all website KPIs and provide recommendations based on performance data.
Digital Marketing Funnel
- Support the Global Ostomy Marketing Team with overseeing the coordination of all website and search elements of marketing campaigns, proactively ensuring their success.
- Assist the Senior Social Media Executive with the creation of social media content across global channels.
Marketing General
- Provide expertise on competitor digital activity and adjust the digital marketing plan to capitalise on opportunities.
- Ensure all digital marketing communications adhere to data protection legislation.
- Collaborate with the wider Global Ostomy Product & Marketing team in executing online education and event activities.
- Ensure consistent identity and tone of voice across the online presence.
Other
- Adhere to the company’s Equal Opportunities policy and Dignity at Work policy in all activities and promote equality of opportunity wherever possible.
- Take responsibility for your own health and safety and that of your colleagues in accordance with the company’s Health and Safety policy.
- Adhere to the company’s Quality policy and Environmental policy.
- Undertake other duties as may be reasonably required.
Key Skills
Essential
- BSc/BA in a relevant field
- Previous experience in a digital marketing role
- Experience using WordPress
- Strong data analytical skills
- Strong communication skills
- Attention to detail
- Excellent organisational skills
Desirable
- Professional qualifications or training in Digital Marketing
- Specific experience in Ostomy Care, Wound Care, Urology
- International experience
Working Relationships
Internal
- Ostomy Global Digital Marketing Team
- Ostomy Global Marketing Team
- Ostomy Global Product & Insights Team
- Clinical Advisor – Ostomy
- Wider Ostomy Global Commercial Team
- Group functions: HR, Finance, Operations, R&D
External
- Users
- Digital & Design Agencies
- Patient Advocacy Groups
- Global SCN Community
- Wider healthcare networks
Additional Information
Ability/willingness to travel regularly within the UK and internationally.
Competencies
- Customer Focus: Building strong customer relationships and delivering customer‑centric solutions.
- Tech Savvy: Anticipating and adopting innovations in business‑building digital and technology applications.
- Plans and Aligns: Planning and prioritising work to meet commitments aligned with organisational goals.
- Optimises Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Values Differences: Recognising the value that different perspectives and cultures bring to an organisation.
- Communicates Effectively: Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences.
- Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
Equal Opportunities
The company is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national or ethnic origin, age, disability or other protected characteristic.
Digital Marketing Executive in Comber employer: Eakin Healthcare
Contact Detail:
Eakin Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Comber
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially any SEO or content optimisation work. This gives potential employers a taste of what you can do and makes you memorable.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Know their SEO strategies, social media channels, and recent campaigns. This shows you're genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Executive in Comber
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your relevant experience, especially in SEO and digital marketing strategies, so we can see how you fit into our team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how your skills align with our goals. Be sure to mention any specific experiences that relate to the key activities outlined in the job description.
Showcase Your Analytical Skills: Since data analysis is crucial for this role, include examples of how you've used analytics tools like Google Analytics in past positions. We want to know how you’ve driven results through data!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Eakin Healthcare
✨Know Your SEO Basics
Brush up on your SEO knowledge before the interview. Be ready to discuss how you would approach keyword research and optimisation strategies, as these are crucial for the Digital Marketing Executive role. Familiarise yourself with tools like Google Analytics and any SEO management platforms you’ve used.
✨Showcase Your Content Skills
Prepare examples of content you've created or optimised in previous roles. Highlight how your contributions improved organic traffic or user engagement. This will demonstrate your hands-on experience and understanding of digital marketing funnels.
✨Be Data-Driven
Since strong data analytical skills are essential, come prepared to discuss how you've used data to inform your marketing decisions. Think of specific metrics you've tracked and how they influenced your strategies. This shows you can back up your ideas with solid evidence.
✨Understand the Brand and Audience
Research Eakin and Respond brands thoroughly. Understand their target audience and current digital presence. Being able to articulate how you would enhance their online visibility and brand awareness will set you apart from other candidates.