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- Tasks: Support digital marketing strategies and enhance online presence for global healthcare brands.
- Company: Join a family-owned medical device company with a legacy of innovation and care.
- Benefits: Enjoy 25 days holiday, health cash plan, and a blended working bonus.
- Other info: Collaborative environment with opportunities for international travel and career growth.
- Why this job: Make a real impact in healthcare while growing your digital marketing skills.
- Qualifications: BSc/BA in relevant field and previous digital marketing experience required.
The predicted salary is between 30000 - 40000 ÂŁ per year.
At Eakin Healthcare, we put patients at the heart of everything we do. We are a family-owned global medical device company with a proud heritage of innovation and care. We deliver innovative solutions across Ostomy, Respiratory, and Surgical therapies, along with our Respond home delivery service. Founded over 50 years ago, we now have a team of over 700 dedicated people across three UK manufacturing sites, 12 international sales and distribution centres and export to over 60 countries. We’ve been recognised as a Great Place to Work®! And we’re proud to be named among the Best Workplaces in Healthcare and Best Workplaces for Women. At Eakin Healthcare, we’re united by one mission: working together to improve lives - just like we’ve been doing for over five decades.
WHY JOIN US?
- Blended Working Bonus
- 25 days holiday plus bank holidays (rising to 28)
- Option to buy holiday days
- Wellbeing Programme
- Health Cash Plan
- Pension
- Life Assurance
- Enhanced Maternity/Paternity
- Cycle to Work Scheme
- Referral Scheme
- Long Service Awards
- Free Parking
ABOUT THE ROLE
This role is a 12 month FTC covering a maternity leave. Reporting to the Interim Head of Digital Marketing – Ostomy, the Digital Marketing Executive is responsible for supporting the digital marketing team in the execution of the digital marketing strategy for the Global Ostomy & Wound business. Working in a highly collaborative way, the Digital Marketing Executive is responsible for supporting in managing, growing, and maintaining the online presence of the Global Ostomy & Wound business across our Eakin and Respond brands, through the execution of Website, Search and Social activities.
The Digital Marketing Executive will play a crucial role in enhancing our digital presence by supporting content creation, scheduling, and optimisation across our websites to increase global engagement and brand visibility in our focus markets. The role is key to supporting the ongoing build and optimisation of our eakinostomy.com website and enhancing our organic presence. The role will be a key support to launching product campaigns across our digital touchpoints, enabling a seamless user experience and optimising sample conversion rates. The role will also support and accelerate the growth of our global social media presence.
KEY ACTIVITIES
Search
- Support the management and implementation of a global SEO strategy to enable increased online visibility.
- Support the team with ensuring all websites and content are fully optimised to enable maximum exposure, organic ranking growth and increased online brand awareness for the Ostomy business.
- Manage all offsite and onsite optimisation activity.
- Be responsible for identifying and conducting keyword research and utilising these within content to enable organic position growth.
- Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO Management platforms and provide recommendations based on performance data.
Website
- Maintain and execute minor updates, design and content uploads on all global Ostomy websites, inclusive of eakinostomy.com respond.co.uk.
- Working closely with the Digital Marketing team, ensure relevant new website content is promoted via our social media channels and develop new and innovative ways of driving traffic to the websites.
- Implement conversion rate optimisation activities and continually use in-depth data to analyse user behaviour to increase the site conversion rate and user experience.
- A longside the team, manage the day-to-day relationships with external web developers and be responsible for ensuring all technical SEO activities are executed effectively.
- Report on all website KPIs and provide recommendations based on performance data.
Digital Marketing Funnel
- Working closely with the Global Ostomy Marketing Team, support the team with overseeing the successful co-ordination of all website and search elements of our marketing campaigns, proactively working to ensure their success.
- Support the Senior Social Media Executive with the creation of social media content across our global channels.
Marketing General
- Support the Digital Marketing Team – Ostomy on being experts regarding our competitor’s digital activity, and, where appropriate, adjust our digital marketing plan to capitalise on opportunities.
- Support the Interim Head of Digital Marketing – Ostomy to ensure all digital marketing communications adhere to the data protection legislation.
- Work in close collaboration with the wider Global Ostomy Product & Marketing team in executing any online Education and Event activities.
- Working closely with the Global Ostomy Marketing Team, ensure that the “look and feel” of our online presence has a consistent identity and tone of voice.
Other
- To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.
- To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy.
- To adhere to the company’s Quality policy and Environmental policy.
- To undertake other duties as may be reasonably required.
KEY SKILLS
Essential
- BSc/BA in relevant field
- Previous experience in a digital marketing role
- Experience in using WordPress
- Strong data analytical skills
- Strong communication skills
- Attention to detail
- Excellent organisational skills
Desirable
- Professional qualifications / training in Digital Marketing
- Specific experience in Ostomy Care, Wound Care, Urology
- International experience
KEY WORKING RELATIONSHIPS
Internal
- Ostomy Global Digital Marketing Team
- Ostomy Global Marketing Team
- Ostomy Global Product & Insights Team
- Clinical Advisor - Ostomy
- Wider Ostomy Global Commercial Team
- Group functions: HR, Finance, Operations, R&D
External
- Users
- Digital & Design Agencies
- Patient Advocacy Groups
- Global SCN Community
- Wider healthcare networks
ADDITIONAL INFORMATION
Ability/willingness to regularly travel within the UK and Internationally.
COMPETENCIES
- Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
- Tech Savvy: Anticipating and adopting innovations in business-building digital and technology applications.
- Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
- Optimizes Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Values Differences: Recognising the value that different perspectives and cultures bring to an organisation.
- Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
The closing date for applications is: Friday 15th May 2026. If we receive a high volume of applications, we may close this role earlier than planned.
Digital Marketing Executive (12 Month FTC) in Comber employer: Eakin Healthcare
Contact Detail:
Eakin Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (12 Month FTC) in Comber
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its values. At Eakin Healthcare, they value innovation and care, so think about how your experience aligns with their mission and be ready to discuss it.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Eakin Healthcare.
We think you need these skills to ace Digital Marketing Executive (12 Month FTC) in Comber
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your relevant experience in digital marketing, especially any work with SEO, content creation, and social media management. We want to see how your skills align with our mission at Eakin Healthcare!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how you can contribute to our team. Don’t forget to mention your understanding of our values and how they resonate with you.
Showcase Your Analytical Skills: Since this role involves data analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our family at Eakin Healthcare!
How to prepare for a job interview at Eakin Healthcare
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing fundamentals, especially SEO and content optimisation. Eakin Healthcare is looking for someone who can support their global SEO strategy, so be ready to discuss how you've successfully implemented similar strategies in the past.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis tools like Google Analytics. Eakin wants someone who can report on search KPIs and provide actionable insights, so come armed with examples of how you've used data to drive marketing decisions.
✨Demonstrate Collaboration
This role involves working closely with various teams, so highlight your teamwork skills. Share specific instances where you've collaborated effectively with others to achieve a common goal, especially in a digital marketing context.
✨Familiarise Yourself with Eakin's Mission
Eakin Healthcare prides itself on putting patients first. Research their products and values, and be prepared to discuss how your personal values align with their mission. Showing genuine interest in their work will set you apart from other candidates.