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- Tasks: Lead global marketing strategies for Infection Management and skin care products.
- Company: Smith+Nephew designs tech that enhances quality of life.
- Benefits: Enjoy flexible working, travel opportunities, and a supportive team culture.
- Why this job: Make a real impact in healthcare while developing your marketing skills globally.
- Qualifications: Extensive marketing experience, preferably in medical devices, and a relevant degree.
- Other info: Travel to Hull 1-2 times a month; up to 25% travel required.
The predicted salary is between 43200 - 72000 £ per year.
Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living! We are looking for a Senior Global Marketing Manager to join our team. The position develops, leads and implements the global marketing strategy for our entire Infection Management (IM) and skin care portfolio of products. It develops and manages key brands, channel and customer propositions and messaging. These marketing programmes will include brand campaigns, channel strategies, digital content plans as well as patient programmes. The role will develop digital marketing communications and education programs, maintaining marketing claims and supporting clinical marketing programs for the IM brands.
What will you be doing?
- Developing the market landscape: The role anticipates the needs of the market by understanding key dynamics including clinical trends, care delivery and payer landscapes. It maintains intelligence on the market dynamics including competitive landscape, market share, and environmental factors impacting the product. The position will support the regions/key markets in the implementation of global programs and assess expansion opportunities through public policy change.
- Brand Management: Management of digital marketing channels for health care professionals, patients and health care providers to increase brand visibility as well as supporting scientific comms team to ensure evidence programs are supported and delivered to plan. You'll play a key role in supporting education programs for conferences and webinars, coordinating speakers and internal S+N clinical staff activities. Additionally, this role manages IM product lifecycle planning and product launch activities and their subsequent tracking. As the voice of the customer, the global marketing manager builds insights and knowledge and communicates this internally. They create and drive successful customer orientated marketing plans. They have responsibility for assessing the brand and defining the brand and commercial needs (margin, competitor advantage, and positioning and value propositions).
- Global market support: Ensures global strategy is aligned with regional and local requirements, to ensure successful commercial execution of brand strategy and marketing initiatives.
Location: UK - with travel to Hull 1-2 times per month
Travel: Up to 25% (long and short haul).
Successful candidates would need the following:
- Extensive marketing experience, preferably in wound care, but medical device experience would also be considered.
- A Bachelor's degree (or equivalent experience) in Business, Life Science, or Marketing is preferred.
- Experience working in a global marketing role - building strategies for brands that are then implemented locally.
- High energy and engaging, can establish relationships and influence across a regional and global organisation.
- Strong communication skills with the ability to listen, understand and respond optimally to audiences at every level.
You. Unlimited. We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Senior Global Marketing Manager employer: Eagleston Financial Group
Contact Detail:
Eagleston Financial Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in infection management and skin care. Understanding the clinical landscape and current market dynamics will help you speak confidently about how your experience aligns with the role's requirements.
✨Tip Number 2
Network with professionals in the medical device industry, especially those involved in global marketing. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into effective marketing strategies in this field.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly in a global context. Highlight your ability to adapt strategies for local markets while maintaining alignment with global objectives.
✨Tip Number 4
Showcase your communication skills by being clear and engaging during any interviews or networking opportunities. Practice articulating your thoughts on brand management and customer-oriented marketing plans to demonstrate your fit for the role.
We think you need these skills to ace Senior Global Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in global roles or within the medical device sector. Emphasise any specific achievements related to brand management and digital marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with the responsibilities of developing global marketing strategies and managing brand visibility.
Showcase Relevant Skills: Highlight key skills such as communication, relationship-building, and market analysis. Provide examples of how you've successfully influenced stakeholders and implemented marketing initiatives in previous roles.
Research Smith+Nephew: Familiarise yourself with Smith+Nephew's products, particularly in Infection Management and skin care. Understanding their market position and recent developments will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Eagleston Financial Group
✨Understand the Market Landscape
Familiarise yourself with the current trends in infection management and skin care. Be prepared to discuss how you would anticipate market needs and adapt strategies accordingly. Showing your knowledge of competitive dynamics will impress the interviewers.
✨Demonstrate Brand Management Skills
Prepare examples of past experiences where you've successfully managed brand visibility and marketing campaigns. Highlight your ability to coordinate educational programmes and support scientific communications, as these are crucial for the role.
✨Showcase Global Marketing Experience
Be ready to discuss your experience in developing global marketing strategies that have been implemented locally. Emphasise your understanding of aligning global strategies with regional needs, as this is key for successful execution.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and concisely, and be prepared to demonstrate how you can listen and respond to various audiences, from clinical staff to healthcare professionals.
