At a Glance
- Tasks: Lead social media for Apex Legends Esports, creating engaging content and connecting with fans.
- Company: Join Electronic Arts, a leader in interactive entertainment and gaming culture.
- Benefits: Enjoy competitive pay, healthcare, mental well-being support, and free games.
- Other info: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Shape the future of esports while working with a passionate team and global audience.
- Qualifications: 3+ years in social media management, especially in gaming, with a flair for live events.
The predicted salary is between 40000 - 50000 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world‑class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
As our Esports Social Media Specialist, you will shape the future of Apex Legends Esports by building community, amplifying brand moments, and connecting fans worldwide. You will report to the Senior Brand Marketing Manager and work with us to deliver iconic experiences and grow our global audience.
Responsibilities- You will lead real-time social media coverage for all live Apex Legends tournaments and broadcasts, ensuring timely, engaging, and on‑brand content across X, Instagram, TikTok, YouTube, and Twitch.
- You will coordinate with marketing, competitive operations, broadcast, and partnerships teams to identify deliverables and manage deadlines for online and offline ALGS events.
- You will champion and evolve our social voice, maintaining consistency while adapting tone for different audiences and platforms to increase engagement.
- You will analyze social performance data and present regular reports with actionable recommendations to improve content effectiveness and grow key metrics.
- 3+ years of experience managing social media channels for a brand, team, or league, preferably within the gaming industry.
- Experience covering live events with a deep understanding of esports ecosystems and gaming culture.
- Fluency across major social media platforms, including X, Instagram, TikTok, YouTube, and Twitch.
- Experience using data and insights to improve social audience growth and performance metrics.
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Apex Legends Esports Social Media Lead employer: EA
At Electronic Arts, we foster a vibrant work culture that champions creativity and collaboration, making it an exceptional employer for those passionate about gaming and esports. Our commitment to employee growth is evident through tailored benefits that support physical, emotional, and career wellness, alongside opportunities to innovate within a global community. Join us in shaping the future of interactive entertainment while enjoying a balanced life and the chance to make a significant impact in the gaming world.
StudySmarter Expert Advice🤫
We think this is how you could land Apex Legends Esports Social Media Lead
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends and formats on platforms like X, Instagram, TikTok, YouTube, and Twitch. Show us how you can create engaging content that resonates with the gaming community.
✨Tip Number 2
Network like a pro! Connect with other esports enthusiasts and professionals in the industry. Attend events, join online forums, and don’t be shy about reaching out to people on LinkedIn. Building relationships can open doors for opportunities.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you’ve used data to drive social media strategies in the past. We want to see how you can turn insights into action and improve engagement metrics for Apex Legends.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the EA team and making an impact in the esports community.
We think you need these skills to ace Apex Legends Esports Social Media Lead
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for gaming and esports shine through! Share your experiences with Apex Legends or other games, and how they’ve shaped your understanding of the community. We want to see that you’re not just applying for a job, but that you genuinely care about the culture.
Tailor Your Content:Make sure to customise your application to reflect the specific role of Esports Social Media Lead. Highlight your experience managing social media channels and covering live events. We’re looking for someone who can adapt their tone and style for different platforms, so show us how you’ve done this in the past!
Data-Driven Insights:Don’t forget to mention how you’ve used data to improve social media performance in your previous roles. We love numbers! Include examples of how your insights led to increased engagement or audience growth. This will demonstrate your analytical skills and your ability to drive results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and the amazing work we do at Electronic Arts!
How to prepare for a job interview at EA
✨Know Your Platforms
Make sure you’re well-versed in the major social media platforms like X, Instagram, TikTok, YouTube, and Twitch. Familiarise yourself with their unique features and audience engagement strategies. This will help you demonstrate your expertise and show how you can effectively amplify Apex Legends content.
✨Showcase Your Esports Knowledge
Brush up on your understanding of the esports ecosystem and gaming culture. Be ready to discuss recent tournaments, trends, and community dynamics. This knowledge will not only impress your interviewers but also prove that you’re passionate about the industry.
✨Prepare Real-Time Content Ideas
Think of creative content ideas for live events and how you would engage the audience in real-time. Bring examples of past campaigns or content you’ve created that resonated with fans. This shows you can think on your feet and are ready to lead social media coverage.
✨Data-Driven Insights
Be prepared to discuss how you’ve used data to improve social media performance in previous roles. Have specific examples ready where you analysed metrics and made actionable recommendations. This will highlight your analytical skills and ability to drive growth.
