At a Glance
- Tasks: Create engaging customer activation plans and monitor campaign performance.
- Company: Join Goodyear, a global leader in tire innovation and mobility solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture welcoming applicants from all backgrounds.
- Why this job: Make a real impact on customer relationships and brand experiences across EMEA.
- Qualifications: Experience in B2B marketing and strong project coordination skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Birmingham, United Kingdom (Hybrid)
About Goodyear
We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.
Why This Role Matters
This role plays an important part in strengthening customer relationships across EMEA by delivering engaging activation plans, meaningful communications, and commercially effective campaigns. Working closely with sales, central teams, and external partners, you will help increase customer loyalty, support product adoption, and create a consistent brand experience across all channels.
What You’ll Do
- Develop and deliver customer activation and promotional plans aligned to sales and performance goals.
- Monitor campaign performance and engagement metrics, recommending improvements and optimisations where needed.
- Partner with sales teams to create and localise presentations, sales materials, and customer-facing content.
- Coordinate the planning, delivery, and tracking of customer assets and promotional materials.
- Support customer engagement initiatives including newsletters, events, incentive programmes, and tailored communications.
- Prepare campaign analysis and ROI reporting to support business decisions and continuous improvement.
- Manage activation budgets and collaborate with internal and external stakeholders to ensure effective delivery of activities.
What We’re Looking For
- Experience in B2B marketing, customer engagement, brand activation, events, or a related field.
- Strong project coordination skills with the ability to manage multiple activities and deadlines.
- Confidence using CRM platforms, marketing tools, and data reporting systems such as Salesforce or Tableau.
- Strong communication skills with the ability to adapt messaging for different audiences and markets.
- A collaborative approach and the ability to build positive relationships across teams and with external partners.
- Analytical thinking with a focus on performance, customer insights, and continuous improvement.
- Bachelor’s degree in marketing, Business Administration, or a related discipline, or equivalent experience.
We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.
Senior Customer Activation Specialist employer: E500-GDT UK Sales/Man
At Goodyear, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Birmingham location provides a hybrid working model, allowing for flexibility while engaging in meaningful projects that enhance customer relationships across EMEA. With a commitment to employee growth, we offer numerous opportunities for professional development and the chance to be part of a global team dedicated to excellence in the tire industry.
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We think this is how you could land Senior Customer Activation Specialist
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We think you need these skills to ace Senior Customer Activation Specialist
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