At a Glance
- Tasks: Design and deliver scalable marketing tech solutions for top brands.
- Company: Join APPLY, the go-to partner for ambitious consumer and entertainment brands.
- Benefits: Enjoy a modern work environment, training budgets, and mentorship opportunities.
- Other info: Be part of an inclusive community that celebrates diversity and fosters growth.
- Why this job: Make a real impact by transforming customer experiences with innovative MarTech solutions.
- Qualifications: Experience with Braze, Iterable, and integrating third-party tools is essential.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.
THE ROLE
As a Freelance Solutions Architect (MarTech), you’ll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys.
RESPONSIBILITIES
- Solution Architecture & Discovery
- Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.
- Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.
- Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.
- Implementation Leadership & Delivery
- Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.
- Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.
- Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.
- Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.
- MarTech Platforms, Integrations, and Data
- Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.
- Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.
- Support ETL and reverse ETL patterns to activate data into downstream destinations.
- Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.
REQUIREMENTS
- Hands-on experience with Braze and Iterable.
- 5+ years of software development experience.
- 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions.
- 2+ years of hands-on experience with a CDP such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar.
- 2+ years of experience working directly with clients or key stakeholders.
- Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle.
- Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.
- Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.
Nice to Have
- Experience defining cross-platform technical requirements across the MarTech stack.
- Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar.
- Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io, or similar.
- Familiarity with analytics, enrichment, and attribution tools and approaches.
- Understanding of marketing attribution, including auditing integrations and attribution data.
- Proficiency with JSON and SQL, including data modeling best practices.
- Experience with reverse ETL tools such as Hightouch or Census.
- Experience with scripting languages and serverless patterns, including lambda functions.
- Ability to clearly present technical concepts and recommendations to non-technical stakeholders.
- Platform experience with Shopify or Magento.
LIFE AT APPLY
People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
- Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
- An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs.
Freelance Solutions Architect - Braze & Iterable Experience in London employer: E2X is now part of Apply Digital
At APPLY, we prioritise our people and foster a vibrant work culture that champions inclusivity and professional growth. As a Freelance Solutions Architect, you'll have the opportunity to work with renowned global brands while utilising cutting-edge tools and receiving generous training budgets to enhance your skills in a supportive environment. Join us to be part of a community where your contributions are valued, and you can thrive both personally and professionally.
Contact Details:
E2X is now part of Apply Digital Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Solutions Architect - Braze & Iterable Experience in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. A personal recommendation can go a long way in landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your experience with Braze, Iterable, and other MarTech tools. This will give potential clients a clear view of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Apply, and express your interest in working with them. You never know what opportunities might be available!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in MarTech and customer experience. This not only boosts your skills but also shows potential clients that you're committed to delivering top-notch solutions.
We think you need these skills to ace Freelance Solutions Architect - Braze & Iterable Experience in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Freelance Solutions Architect role. Highlight your experience with Braze, Iterable, and any relevant MarTech tools. We want to see how your skills align with our needs!
Showcase Your Experience:Don’t just list your past jobs; tell us about specific projects where you’ve led technical architecture or implemented marketing solutions. We love seeing real-world examples of your work that demonstrate your expertise.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless necessary. We appreciate a well-structured application that’s easy to read and gets straight to the point.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at E2X is now part of Apply Digital
✨Know Your Tech Inside Out
Make sure you’re well-versed in Braze and Iterable, as these are crucial for the role. Brush up on your knowledge of CRM, CDP, and marketing automation tools, and be ready to discuss how you've used them in past projects.
✨Prepare for Discovery Workshops
Since leading discovery workshops is part of the job, think about how you would approach understanding a client's objectives and existing systems. Prepare some questions that could help you uncover their needs and constraints effectively.
✨Showcase Your Implementation Skills
Be ready to talk through your experience with end-to-end implementations. Bring examples of high-quality technical artifacts you've produced, like architecture diagrams or data flow maps, to demonstrate your capability in guiding projects.
✨Communicate Clearly with Stakeholders
This role requires collaboration with various stakeholders, so practice explaining complex technical concepts in simple terms. Think of examples where you’ve successfully communicated with non-technical clients to drive decisions and align on outcomes.
