At a Glance
- Tasks: Lead B2B marketing efforts, build partnerships, and execute campaigns in the property industry.
- Company: Join the UK's largest provider of property risk expertise with over 600 surveyors nationwide.
- Benefits: Enjoy remote work flexibility with occasional travel to our Kettering office.
- Why this job: Be at the forefront of the property industry, driving brand growth and making impactful connections.
- Qualifications: 4+ years in marketing, property industry knowledge, and strong digital marketing skills required.
- Other info: Opportunity to work on multiple projects and develop your creative marketing flair.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity for a B2B Marketing Lead to join our Marketing and Communications Team. The role will involve building great relationships with our corporate account management team as well as our lender clients and other strategic partners. If you have experience in the property industry and are interested in joining an organization at the forefront of its field, please read on! This is a home working role, where regular travel to the Head Office Kettering will be required on an ad hoc basis Main Accountabilities: * To build the brand and market our offer to our partners using your Property Industry expertise. * To build relationships with partners to identify joint marketing opportunities. * Plan, develop and execute events * To create and deliver marketing campaigns, email campaigns and events in order to build strong partnerships in order to deliver revenue growth. * To identify opportunities to grow partnerships and recruit new ones. * To act as a custodian of the brand, ensuring visual and verbal brand standards are maintained across all marketing activity. * To support in the development and implementation an effective digital marketing strategy, including the development of the website. * To support in the creation and distribution of white papers, bids and presentations * To manage the partner marketing budget. * To deliver regular reports on Objectives and the delivery of key results. Essential and Technical Skills required: * Comprehensive knowledge of the Property Industry is essential for this role * A proven track record in translating strategy into meaningful activity, building brand awareness, influencing a wide variety of stakeholders, and bringing brand values to life. * A flair for creative, compelling and persuasive writing is essential, as is confidence and competence across the full marketing mix. * Digital marketing experience essential, with knowledge of email campaign automation workflows (MailChimp experience an advantage, but not essential). * Excellent knowledge of marketing techniques, gained from the achievement of recognised marketing qualifications and a minimum of 4 years experience. * Affiliate marketing / partnership marketing experience preferred but not essential. * Excellent written and verbal communication skills. * Good organisational and planning skills. * The ability to work on multiple projects at one time. * The ability to work under pressure and to deadlines. * Excellent attention to detail and accuracy. * Excellent attention to the customer. * Self-motivated. * Recognised qualifications in Marketing. * Occasional travel required for attendance at events etc. Trading since 1989, we\’re the UK\’s largest provider of property risk expertise and residential surveying services. To put it into numbers, we complete more than one property inspection every 12 seconds and employ over 600 surveyors from Land’s End to John O’Groats. This gives us the flexibility to offer nationwide coverage combined with invaluable local knowledge
B2B Marketing Lead employer: E.surv
Contact Detail:
E.surv Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Lead
✨Tip Number 1
Make sure to leverage your network within the property industry. Reach out to former colleagues or industry contacts who might have insights into the company or role. Building relationships before applying can give you a significant advantage.
✨Tip Number 2
Familiarize yourself with the latest trends in B2B marketing, especially within the property sector. Being able to discuss current strategies and innovations during interviews will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your experience in managing marketing campaigns and events. Think of specific examples where you've successfully built partnerships or driven revenue growth, as these will be key points of interest for the hiring team.
✨Tip Number 4
Since this role involves digital marketing, brush up on your knowledge of email campaign automation tools like MailChimp. If you have any relevant certifications or completed projects, be ready to discuss them to highlight your technical skills.
We think you need these skills to ace B2B Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the property industry and showcases your marketing skills. Use specific examples that demonstrate your ability to build relationships and execute successful marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Emphasize your understanding of the property industry and how your skills align with the responsibilities outlined in the job description.
Showcase Your Marketing Expertise: In your application, provide examples of past marketing campaigns you've developed or contributed to. Highlight any experience with digital marketing strategies and tools, especially email campaign automation.
Demonstrate Relationship-Building Skills: Include instances where you've successfully built partnerships or collaborated with stakeholders. This will show your ability to foster strong relationships, which is crucial for this role.
How to prepare for a job interview at E.surv
✨Showcase Your Property Industry Knowledge
Make sure to highlight your comprehensive knowledge of the property industry during the interview. Be prepared to discuss specific trends, challenges, and opportunities within the sector that could impact the company's marketing strategies.
✨Demonstrate Relationship-Building Skills
Since the role involves building relationships with partners and stakeholders, share examples from your past experiences where you successfully established and nurtured professional relationships. This will show your ability to identify joint marketing opportunities.
✨Prepare for Creative Marketing Discussions
Be ready to discuss your experience in creating and executing marketing campaigns. Bring examples of past campaigns you've worked on, focusing on how they contributed to brand awareness and revenue growth.
✨Highlight Your Digital Marketing Experience
Given the emphasis on digital marketing in the job description, be prepared to talk about your experience with email campaign automation and other digital marketing techniques. If you have experience with tools like MailChimp, make sure to mention it!