Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive new business and grow partnerships with sports governing bodies.
- Company: Dynamic sports SaaS company focused on building long-term relationships.
- Benefits: Competitive salary plus commission, hybrid working, and career growth opportunities.
- Why this job: Make an impact in the sports industry while developing your professional skills.
- Qualifications: Experience in sales or account management within the sports sector.
- Other info: Join a collaborative team and represent the company at exciting industry events.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a commercially driven and relationship-focused Relationship Manager with a strong sports industry background to lead engagement with national and regional governing bodies. This role is responsible for driving both new business acquisition and growth within existing accounts, building long-term partnerships that deliver mutual value. The ideal candidate understands the structure, challenges, and opportunities within sports organisations and can navigate complex stakeholder environments with credibility and influence.
Key Responsibilities:
- New Business Development: Identify, target, and secure new partnerships with sports governing bodies. Develop and execute strategic sales plans to penetrate key accounts. Build a robust pipeline through networking, industry events, and outreach. Lead end-to-end sales cycles, from prospecting to negotiation and closing. Tailor proposals that align with governing bodies’ strategic priorities (e.g., participation growth, performance, governance, funding).
- Account Management & Growth: Manage and grow a portfolio of existing governing body relationships. Identify upsell and cross-sell opportunities within current accounts. Deliver regular business reviews and performance insights to clients. Ensure high levels of client satisfaction, retention, and long-term value. Act as the primary point of contact for key stakeholders.
- Relationship & Stakeholder Management: Build strong relationships with senior stakeholders (e.g., CEOs, Performance Directors, Commercial Leads). Navigate complex organisational structures and decision-making processes. Position yourself as a trusted advisor within the sports ecosystem. Represent the company at industry events, conferences, and forums.
- Market & Industry Insight: Maintain a deep understanding of the sports governance landscape. Monitor trends in participation, funding, technology, and policy. Provide feedback to internal teams on market needs and product development. Leverage sports knowledge to create compelling, relevant solutions.
- Collaboration & Internal Alignment: Work cross-functionally with marketing, product, and delivery teams. Ensure seamless onboarding and delivery of solutions to clients. Contribute to marketing campaigns and thought leadership initiatives.
Key Skills & Experience:
- Proven experience in sales, account management, or partnerships.
- Strong background within the sports industry (e.g., governing bodies, clubs, federations, or sports tech).
- Demonstrated success in winning new business and growing accounts.
- Experience managing consultative sales cycles.
- Excellent communication, negotiation, and presentation skills.
- Ability to influence and engage senior stakeholders.
Desirable:
- Existing network within sports governing bodies.
- Understanding of public sector or non-profit environments.
- Experience selling solutions related to data, technology, participation, or performance.
- Knowledge of funding models and governance structures in sport.
If your application is successful, you will be contacted shortly.
RELATIONSHIP MANAGER (SPORTS SaaS) in London employer: E Personnel Recruitment
Contact Detail:
E Personnel Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land RELATIONSHIP MANAGER (SPORTS SaaS) in London
✨Network Like a Pro
Get out there and mingle! Attend industry events, conferences, and forums where sports governing bodies hang out. Building relationships face-to-face can really set you apart from the competition.
✨Show Off Your Sports Savvy
Make sure to flaunt your knowledge of the sports industry during interviews. Discuss trends, challenges, and opportunities you've spotted. This will show potential employers that you're not just another candidate, but someone who truly understands the landscape.
✨Tailor Your Approach
When you're in discussions with stakeholders, make your proposals relevant to their strategic priorities. Whether it's about participation growth or funding, showing that you can align with their goals will make you a trusted advisor.
✨Follow Up and Stay Engaged
After meetings or networking events, don’t just disappear! Follow up with a quick message to thank them for their time and express your interest in working together. Keeping the conversation going can lead to unexpected opportunities.
We think you need these skills to ace RELATIONSHIP MANAGER (SPORTS SaaS) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Relationship Manager in the sports industry. Highlight your experience with governing bodies and any relevant achievements that showcase your ability to build long-term partnerships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sports and how your background aligns with our mission at StudySmarter. Be sure to mention specific examples of your success in sales and account management.
Showcase Your Network: If you have connections within sports governing bodies, don’t be shy about mentioning them! A strong network can set you apart from other candidates, so let us know how you can leverage these relationships for mutual growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at E Personnel Recruitment
✨Know Your Sports Landscape
Before the interview, dive deep into the current trends and challenges within the sports governance landscape. Familiarise yourself with key governing bodies and their strategic priorities. This knowledge will help you position yourself as a credible candidate who understands the industry.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your experience with senior stakeholders and how you've navigated complex organisational structures. This will demonstrate your ability to act as a trusted advisor.
✨Tailor Your Approach
Be ready to discuss how you would tailor proposals to meet the specific needs of governing bodies. Think about how your past experiences can translate into solutions that drive participation growth or enhance performance. Customisation shows you're not just a one-size-fits-all candidate.
✨Prepare for Consultative Selling
Brush up on your consultative sales techniques. Be prepared to discuss how you manage end-to-end sales cycles and how you identify upsell opportunities. This will showcase your strategic thinking and ability to grow existing accounts effectively.