At a Glance
- Tasks: Lead marketing transformation initiatives to enhance customer experience and campaign effectiveness.
- Company: Join an award-winning energy company known for its inclusive culture and innovative approach.
- Benefits: Enjoy competitive salary, flexible working, generous leave, and a supportive environment.
- Other info: Be part of a diverse team with excellent career growth opportunities and industry recognition.
- Why this job: Make a real impact on customer communications while driving brand strategy and operational efficiency.
- Qualifications: Experience in marketing transformation and strong stakeholder management skills required.
The predicted salary is between 60000 - 75000 £ per year.
We’re looking for a strategic and delivery-focused Marketing Communications Transformation Senior Manager to modernise and scale our marketing communications and brand capability across channels, technology, customer journeys, governance, and operating model. This role will lead transformation initiatives that improve customer experience, campaign effectiveness, speed to market, operational efficiency, and commercial performance across CRM, digital, lifecycle marketing, brand communications, and campaign delivery.
You’ll work cross-functionally across Marketing, Brand, Digital, CRM, Data, Technology, CX, Commercial, Compliance, and external partners to shape and deliver the future of customer communications.
Strategy- Define and deliver the MarComms transformation roadmap aligned to business strategy
- Assess and evolve current operating models, workflows, governance, and capabilities
- Identify opportunities to improve efficiency, effectiveness, and customer outcomes
- Lead cross-functional transformation initiatives from concept through implementation
- Partner with Brand and Marketing leadership to evolve communications and brand strategy
- Drive consistency across brand, CRM, digital, sales, and partner communications
- Support development of messaging frameworks, tone of voice, and integrated campaign approaches
- Help modernise how the brand is expressed across customer touchpoints and channels
- Balance commercial performance with long-term brand trust and differentiation
- Redesign end-to-end campaign and communications processes
- Improve briefing, prioritisation, approvals, QA, and go-live governance
- Simplify and optimise customer communications across owned and paid channels
- Improve collaboration across teams, channels, and agencies
- Partner with CRM, Digital, Data, and Technology teams to improve marketing capabilities
- Support the evolution of marketing technology, automation, and orchestration
- Improve campaign automation, personalisation, and customer journey management
- Help embed new tools, platforms, and ways of working
- Improve customer communication relevance and effectiveness across the lifecycle
- Drive measurable improvements in engagement, conversion, retention, and customer satisfaction
- Establish transformation KPIs and performance frameworks
- Use insight and data to continuously optimise communications
- Ensure customer communications meet regulatory, legal, and brand standards
- Improve controls, auditability, and operational governance
- Partner with Risk, Compliance, and Legal teams where required
- Significant experience in marketing transformation, customer communications, CRM, or marketing operations
- Proven experience leading complex cross-functional programmes to deliver commercial outcomes
- Strong understanding of CRM and lifecycle marketing, digital marketing and customer journeys, brand and communications strategy, campaign operations, martech ecosystems, and operating model transformation
- Strong stakeholder management and influencing skills
- Commercial mindset with strong analytical capability
- Ability to operate strategically while remaining delivery-focused
- Experience within regulated or customer-centric industries such as utilities, telecoms, retail, financial services, or subscription businesses
- Experience working within agile delivery environments
- Understanding of AI-driven marketing, automation, and personalisation
- Consulting or transformation background advantageous
- Faster, more effective campaign delivery
- Improved customer engagement and communications performance
- Simplified and scalable marketing operations
- Stronger governance and reduced operational risk
- Greater consistency across brand and customer communications
- Clear measurable impact on customer and commercial outcomes
- Role may close earlier due to high applications.
- Fixed term contract length - 12 months
- Competitive salary
- Location – London or Nottingham with travel to our other sites when required.
- Excellent parental leave allowance.
- Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds
- Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings
- Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We’re open to discussing how flexibility can work for you
- Inclusive & Diverse - We’re the only energy company in the Inclusive Top 50 UK Employers. We’re also proud winners of Best Employer for Women and Human Company of the Year—recognising our inclusive, people-first culture
- Support at Every Stage of Life - We’re Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone
- Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process
- Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we’ll support your growth every step of the way
For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider.
At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
Senior Manager - CRM in London employer: E.ON Next
E.ON Next is an award-winning employer, recognised as a Sunday Times Best Place to Work and celebrated for its inclusive and diverse culture. With a strong focus on employee growth, we offer extensive benefits including flexible working arrangements, generous parental leave, and a commitment to supporting our employees at every stage of life. Join us in Nottingham or London to be part of a team that prioritises customer experience while fostering a collaborative and innovative work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for E.ON Next and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like E.ON Next are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with E.ON Next on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at E.ON Next. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager - CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit E.ON Next. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of E.ON Next:Show us that you’ve done your homework! In your application, briefly mention what you admire about E.ON Next’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at E.ON Next
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at E.ON Next will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At E.ON Next, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
