At a Glance
- Tasks: Lead CRM strategies and optimise customer journeys for E.ON Next.
- Company: Join E.ON Next, a top-rated workplace for young professionals.
- Benefits: Enjoy flexible working, generous leave, and a supportive culture.
- Why this job: Make a real impact in a dynamic, growth-focused environment.
- Qualifications: Experience in CRM strategy and data-driven decision making.
- Other info: Award-winning workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM Strategist role at E.ON Next
Are you a strategic thinker with a passion for CRM marketing? Do you thrive in a fast-paced, data-driven environment? If so, we have the perfect opportunity for you!
We are seeking a dynamic CRM Strategist to define and deliver our CRM efforts within our in-house team. In this pivotal role, you’ll collaborate closely with Creative, Digital, E-commerce, Customer Service, and Commercial teams to drive growth and enhance the value of our Sainsbury’s Energy and E.ON Next customer base. You will be responsible for developing the overarching end-to-end CRM strategies, identifying key business objectives, translating them into actionable CRM plans, and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with ultimate responsibility for the optimisation of customer journeys across all touch points.
Here’s a taste of what you’ll be doing:
- Strategic CRM planning: Develop and own comprehensive, long-term CRM strategies aligned with home solutions goals, translating business objectives into quantifiable, actionable KPIs and a clear roadmap.
- Data-Driven Journey Optimisation: Leverage deep customer data and segmentation to design, implement, and continuously optimise end-to-end customer journeys (e.g., Onboarding, Retention, Win-back), ensuring all CRM initiatives maximise lifetime value.
- Stakeholder Engagement & Alignment: Build strong, collaborative relationships with senior internal stakeholders across the business, ensuring the CRM roadmap and strategies are fully aligned with and support broader commercial objectives.
- Cross-Functional Collaboration: Work closely with E-commerce, Digital, and other teams to identify friction points and enhance the seamlessness of the customer experience and conversion paths.
- Performance Monitoring & Insight: Oversee the definition, creation, and maintenance of robust performance dashboards, synthesising complex data into clear, strategic insights for leadership and leading a test-and-learn agenda.
- Proactive Innovation: Identify emerging CRM trends, technologies, and opportunities, championing innovative new channels, tools, and methodologies to maintain a competitive advantage in customer engagement.
Are we the perfect match?
- Demonstrated CRM Strategy Experience: Significant experience owning and defining long-term, end-to-end CRM strategies that have demonstrably influenced key business objectives like NPS, lead generation, cross-selling, retention, and churn reduction.
- Strategic Development & Execution: Proven ability to translate complex commercial challenges into clear, measurable CRM strategies, including segmentation and customer journey mapping.
- Data-Driven Mindset & Analytics: Strong experience in performance-driven campaigning and analysis, with the ability to interrogate data, derive deep customer insights, and build robust business cases for strategic initiatives.
- Senior Stakeholder Management: Exceptional ability to manage and influence multiple senior stakeholders and navigate changing strategic priorities in a dynamic, fast-paced environment.
- Digital & Automation Proficiency: Deep expertise with automated marketing software and a comprehensive understanding of the entire digital marketing ecosystem.
- Visionary Problem Solver: A highly proactive and strategic approach to challenges, with a track record of thinking outside the box to innovate and unlock new growth opportunities.
- Operational & Project Leadership: Highly organised with exceptional attention to detail, capable of managing large, complex strategic projects and roadmaps concurrently.
It would be great if you had:
- Energy Industry Experience: Knowledge of the energy sector is a plus.
- Start-Up/Sub-Brand Experience: Experience working with start-up brands or sub-brands is beneficial.
- Growth Mindset: A desire to be part of a dynamic, growth-oriented culture where every week brings new challenges and opportunities.
Here’s what else you need to know:
- Role may close earlier due to high applications
- 9 month fixed term contract
- Location – London – E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB with travel to our other sites when required.
- Working environment: Flexible hybrid working – a blend of in the office 2 days a week and home working
- Excellent parental leave allowance.
- Award-Winning Workplace – We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds
- Outstanding Benefits – Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings
- Flexible & Family-Friendly – Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We’re open to discussing how flexibility can work for you
- Inclusive & Diverse – We’re the only energy company in the Inclusive Top 50 UK Employers. We’re also proud winners of Best Employer for Women and Human Company of the Year—recognising our inclusive, people-first culture
- Support at Every Stage of Life – We’re Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone
- Accessible & Supportive – If you have a disability, as a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria and will make any adjustments needed during the process
- Invested in Your Growth – From inclusive talent networks to top-tier development programmes, we’ll support your growth every step of the way
- For all successful candidates, due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by us via a 3rd party service provider.
Referrals increase your chances of interviewing at E.ON Next by 2x.
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CRM Strategist employer: E.ON Next
Contact Detail:
E.ON Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategist
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at E.ON Next. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into E.ON Next’s CRM strategies and think about how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation. It’s a small gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace CRM Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Strategist role. Highlight your relevant experience in CRM strategy and data-driven marketing, showing us how you can contribute to our goals.
Showcase Your Data Skills: Since this role is all about leveraging customer data, don’t forget to include specific examples of how you've used data to drive CRM strategies in the past. We want to see your analytical side!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at E.ON Next
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools. Brush up on your knowledge of customer journey mapping and segmentation techniques, as these are crucial for the role. Being able to discuss specific examples from your past experience will show that you can hit the ground running.
✨Data is Your Best Friend
Since this role is data-driven, come prepared with insights from your previous campaigns. Be ready to discuss how you’ve used data to optimise customer journeys and improve retention rates. Highlight any performance metrics that demonstrate your success in driving CRM initiatives.
✨Showcase Your Collaboration Skills
E.ON Next values cross-functional collaboration, so be prepared to share examples of how you’ve worked with different teams in the past. Discuss how you’ve built relationships with stakeholders and aligned CRM strategies with broader business objectives. This will illustrate your ability to work effectively within a team.
✨Stay Ahead of the Trends
Demonstrate your proactive approach by discussing emerging CRM trends or technologies you’ve explored. Show that you’re not just reactive but also innovative in your thinking. This will highlight your commitment to keeping the company competitive in customer engagement.