At a Glance
- Tasks: Drive customer engagement and retention strategies in the competitive UK energy market.
- Company: Join E.ON Next, an award-winning workplace prioritising inclusivity and employee growth.
- Benefits: Enjoy 26 days of annual leave, flexible working, and outstanding parental leave.
- Other info: 12-month fixed-term contract with opportunities for professional development.
- Why this job: Make a real impact on customer satisfaction and business growth while developing your career.
- Qualifications: Experience in SME/B2B sales and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
The SME CVM Manager will own and drive the end to end customer lifetime and value strategy for SME. They ensure customers are engaged, valued, and retained in a highly competitive UK energy market. The CVM Manager is responsible for driving and maximising customer lifetime value by managing end to end customer lifecycle - from onboarding through growth, retention and winback. This role will act as the business’s retention champion, working cross-functionally to deliver a measurable impact on churn, NPS, and customer profitability. This role will oversee the performance across all SME acquisition and retention channels, including TPI/Brokers, telesales, e-commerce, renewals, and business moves.
Key Responsibilities
- Strategy & Planning
- Execute the SME sales and retention strategy across acquisition and lifecycle management, including campaign management, strategic reviews, segmentation.
- Manage the KPIs/performance reporting and insight for sales volumes, retention outcomes, switches, losses, on supply and portfolio profitability.
- Own the performance deep dives to highlight risks and opportunities to customer numbers and/or gross margin.
- Balance growth objectives with customer experience.
- Channel & Retention Oversight
- Oversee performance and outline the overall story across TPI/Broker, telesales, and e-commerce acquisition channels.
- Own renewals and business move strategies for SME customers.
- Channel owner for SME Online renewals and switches.
- Oversee gross margin performance of sales and renewals across all channels, understanding the drivers of gross margin and ensuring risks are highlighted and managed with commercial teams.
- Stakeholder Influence
- Partner with CRM, E-Commerce Tech & Data, Digital, Operations, Credit, and Finance to deliver SME growth plans.
- Work closely with data and tech to outline requirements and drive these forward to support automation of key items in SME.
- Represent SME sales and retention performance to senior stakeholders weekly.
- Influence proposition, pricing, and product development to support SME segment needs.
- Line manager to CVM Analyst and CVM Lead, being the point of escalation and prioritisation.
Key Skills & Experience
- Significant experience in SME/B2B sales and retention, ideally in energy, telco, or financial services.
- Track record in delivering sales growth through brokers, telesales, and digital channels.
- Strong understanding of SME retention drivers and lifecycle management.
- Excellent leadership and stakeholder management skills.
- Commercially focused with strong analytical ability.
Measures of Success
- Growth in SME customer volumes and market share.
- Churn Reduction.
- Improved renewal conversion and business move retention.
- Increased SME customer lifetime value and profitability.
- Growth through upsell & cross sell.
- Growth in overall customer lifetime value (CLV).
- Net promoter Score (NPS) a customer happiness score.
- Increased win back rates and recovery of lost customers.
- Oversees CPA guardrails & mechanisms compliance adherence across all activities.
Additional Information
- Role may close earlier due to high applications.
- 12 Month Fixed Term Contract.
- Competitive salary.
- Location – London or Nottingham with travel to our other sites when required.
- Excellent parental leave allowance.
- Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds.
- Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings.
- Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024.
- Inclusive & Diverse - We’re the only energy company in the Inclusive Top 50 UK Employers.
- Support at Every Stage of Life - We’re Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone.
- Accessible & Supportive - As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process.
- Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we’ll support your growth every step of the way.
For all successful candidates, due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider.
Any questions on the role - please reach out to Eonnext.recruitment@eonnext.com.
At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
SME CVM Manager employer: E.ON Next Energy
E.ON Next is an award-winning employer, recognised as a Sunday Times Best Place to Work 2025, offering a vibrant and inclusive work culture that prioritises employee well-being and development. With outstanding benefits such as flexible working arrangements, generous parental leave, and a commitment to diversity, we empower our employees to thrive both personally and professionally in the dynamic energy sector. Join us in London or Nottingham, where your contributions will directly impact customer satisfaction and business growth in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land SME CVM Manager
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
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We think you need these skills to ace SME CVM Manager
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to E.ON Next Energy.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on E.ON Next Energy's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at E.ON Next Energy
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with E.ON Next Energy.
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Since this is a full-time position, employers at E.ON Next Energy will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former E.ON Next Energy employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
