Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the launch of a new loyalty programme and drive customer retention strategies.
- Company: Join E.ON Next, a forward-thinking energy company prioritising customer experience.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and opportunities for personal development.
- Why this job: Make a real impact by shaping customer loyalty in the energy sector.
- Qualifications: 8+ years in Loyalty or CRM with proven marketing success.
- Other info: Dynamic role with potential for early closure due to high interest.
The predicted salary is between 60000 - 75000 ÂŁ per year.
In a market where energy is often seen as a commodity, your mission is to build a value proposition that retains customers and drives energy saving behaviours. The successful candidate has a passion for developing highâimpact, integrated marketing programs to drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized selfâstarter who thrives in a dynamic, fastâpaced environment.
Hereâs a taste of what youâll be doing:
- Programme Launch: Lead the end-to-end rollout of a new loyalty and rewards programme, from defining reward tiers to executing the go-to-market communication plan.
- Churn Reduction: Develop automated journeys to retain customers as they near the end of fixed-term contracts, using loyalty incentives to pre-empt switching.
- Create and test mechanisms to reward customers for shifting usage to off-peak hours or hitting carbon-reduction targets.
- Partnership management: Build an ecosystem of partners to deliver valuable rewards for customers.
- Data-Driven Segmentation: Work with the Data team to identify "at-risk" clusters and deploy personalised offers via CRM (email, push, SMS).
- Regulatory Alignment: Ensure all programme mechanics comply with Ofgem regulations, particularly around transparent pricing.
- Track analytical campaign performance and report to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business.
- Build relationships at all levels across Marketing, Digital, Tech, CX, Legal and Regulations.
Measures of Success (KPIs):
- Enrolment Rate: % of the active base opted into the new programme.
- Churn Reduction: Measurable drop in switching rates among loyalty members vs. non-members.
- Cross-Sell: Increase in "Green" product uptake (Smart Meters, EV Tariffs) via loyalty incentives.
- Customer behaviour change: Customers switching and saving energy usage with time of use tariffs.
8+ years in Loyalty or CRM, with at least one experience of taking a programme from concept to live market. Proven experience developing and executing successful marketing plans to drive customer loyalty and retention.
Hereâs what else you need to know:
- Role may close earlier due to high applications.
- Any questions on the role - please reach out to Eonnext.recruitment@eonnext.com or the hiring manager directly - Sarah Edwards.
- Competitive salary.
- Location â London - with travel to our other sites when required.
- Working environment: Flexible hybrid working â a blend of in the office and home working.
- Weâve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.
- At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
Loyalty Marketing Manager employer: E.ON Next Energy Limited
Contact Detail:
E.ON Next Energy Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Loyalty Marketing Manager
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their loyalty programmes and think of innovative ideas you could bring to the table. Show them you're not just another candidate, but someone who can make a real impact!
â¨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around customer retention and loyalty strategies. Keep it concise and engaging â you want to leave them wanting to know more about you.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Loyalty Marketing Manager
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for loyalty marketing shine through! We want to see that youâre genuinely excited about creating programmes that keep customers engaged and happy.
Be Specific: Use concrete examples from your past experiences to illustrate how you've successfully developed marketing plans or loyalty programmes. We love seeing the impact of your work, so donât hold back on the details!
Tailor Your Content: Make sure your application speaks directly to the job description. Highlight your experience with customer retention and data-driven strategies, as these are key to what weâre looking for in a Loyalty Marketing Manager.
Apply Through Our Website: We encourage you to submit your application through our website. Itâs the best way for us to receive your details and ensures youâre considered for this exciting opportunity at E.ON Next!
How to prepare for a job interview at E.ON Next Energy Limited
â¨Know Your Stuff
Before the interview, dive deep into the company's loyalty programmes and their current marketing strategies. Familiarise yourself with their customer base and think about how you can enhance their value proposition. This shows you're genuinely interested and ready to contribute.
â¨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully launched loyalty programmes or reduced churn. Use metrics to back up your achievements, as numbers speak volumes in this field. Be ready to discuss how youâve driven customer engagement and retention.
â¨Be Data-Driven
Since the role involves working closely with data teams, come prepared to discuss how you've used data to inform your marketing decisions. Think of examples where you've identified 'at-risk' customers and how you tailored your approach to retain them.
â¨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about their current challenges in customer retention or how they measure the success of their loyalty programmes. This not only shows your interest but also your strategic thinking.