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- Tasks: Shape brand strategies and ensure consistent messaging across campaigns.
- Company: Join an award-winning workplace recognised for its vibrant culture.
- Benefits: Competitive salary, 26 days annual leave, and excellent parental leave.
- Why this job: Make a real impact on brand narratives and drive market differentiation.
- Qualifications: Experience in brand strategy and strong stakeholder management skills.
- Other info: 12-month fixed-term contract with opportunities for career growth.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for an experienced Brand Planner to strengthen our UK consumer-brand portfolio by working closely with the in-house insight, creative, media and proposition teams. In this role, you will be taking ownership of brand metrics health, by ensuring consistency of how the brand shows up across the products we launch and in through-the-line campaigns. You will translate commercial goals into actionable brand and marketing strategy, shaping audience targeting, messaging, channel and communication approaches. You will be the first port of call for defining how to package propositions. Your customer and competitor understanding will drive you to proactively identify opportunity areas, and to support the development of compelling and differentiated brand narratives.
Here’s a taste of what you’ll be doing:
- Brand & Marketing Strategy Development: Define and evolve brand positioning to align with business goals, address customer needs, and maximise differentiation in-market. Collaborate closely with the insights and media teams to develop robust brand measurement frameworks to attribute the impact of marketing activity on key brand metrics.
- Brand Health Stewardship: Proactively identify areas of opportunity to strengthen brand metrics through always-on reflection of customer and market trends. Partner with cross-functional marketing teams to implement targeted initiatives—from refined messaging to campaign activity—that drive measurable improvements in brand performance.
- Brand Manifestation Guardianship: Collaborate with marketing and creative teams to ensure campaigns are grounded in customer insight and deliver a consistent brand narrative. Help ensure outputs reinforce our positioning and contribute to long-term brand equity and distinctiveness.
- Proposition Marketing Strategy: Work in close partnership with proposition teams to define how new propositions should be packaged and brought to market to maximise customer relevance and brand differentiation. Develop targeting, communication, and messaging strategy at proof-of-concept stage and work with implementation teams to monitor and assess potential before ramp-up.
Proven experience developing and evolving brand marketing strategy, including brand positioning, architecture, and messaging frameworks. Strong understanding of brand measurement tools and methodologies, with a track record of linking brand activity to key business and brand health metrics. Knowledge of how to leverage media channels effectively to build brand equity, across owned, earned, and paid channels. Demonstrated ability to analyse consumer, competitor, and market trends to uncover strategic brand opportunities and inform decision-making. Experience working cross-functionally to deliver integrated brand activations. Strong stakeholder management skills, with a proven ability to navigate complex organisational structures and drive consensus. Ability to manage and maintain brand consistency across multiple touchpoints, ensuring alignment with brand values and tone of voice. Skilled in translating propositions into compelling consumer-facing packages, including clear targeting, messaging, and channel marketing strategy. Background in working alongside proposition development teams to maximise brand appeal. Comfortable balancing long-term brand building with short-term performance goals in a fast-moving environment. Experience in regulated or complex sectors such as energy is a bonus.
Here’s what else you need to know:
- Role may close earlier due to high applications.
- Fixed term contract length - 12 months
- Competitive salary
- Location – London
- Excellent parental leave allowance.
- Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds
- Outstanding Benefits - Enjoy 26 days of annual leave plus
Brand Planner (12 month FTC) in London employer: E.ON Next Energy Limited
Contact Detail:
E.ON Next Energy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Planner (12 month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to share your experiences in a way that highlights your brand planning expertise and how it aligns with the company's goals. Make it engaging!
✨Tip Number 3
Showcase your understanding of brand metrics and consumer insights during interviews. Be ready to discuss how you've used data to drive brand strategy in the past. This will demonstrate your fit for the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Planner (12 month FTC) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in brand planning. Use the language from the job description to show that you understand what we're looking for and how you can contribute.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've successfully developed brand strategies or improved brand metrics in your previous roles. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. We want to see who you are beyond your professional experience, so don’t hesitate to share your passion for brand planning and marketing.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at E.ON Next Energy Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current positioning in the market. Understand their recent campaigns and how they align with consumer needs. This will help you articulate how your experience can enhance their brand strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used brand measurement tools to drive strategy. Highlight any instances where your insights led to measurable improvements in brand performance. This will demonstrate your ability to link brand activity to key metrics.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, come ready with examples of successful cross-functional collaborations. Talk about how you’ve navigated complex organisational structures to achieve consensus and drive brand initiatives.
✨Stay Ahead of Trends
Research current consumer and market trends relevant to the brand. Be ready to discuss how these insights could inform future brand strategies. Showing that you can proactively identify opportunities will set you apart as a candidate who’s not just reactive but also strategic.
