At a Glance
- Tasks: Lead exciting CRM campaigns to boost customer loyalty and engagement.
- Company: Join a top-rated, inclusive energy company recognised for its supportive culture.
- Benefits: Enjoy competitive pay, flexible working, and generous leave policies.
- Other info: 9-month contract with excellent growth opportunities and a focus on diversity.
- Why this job: Make a real impact on millions of customers while developing your skills.
- Qualifications: Experience in CRM campaign management and a keen eye for detail.
Are you a detail-driven CRM specialist with a passion for loyalty marketing? Do you thrive on planning, deploying and optimising high-volume CRM campaigns at scale? Are you motivated by increasing loyalty programme sign-up and reward redemption across millions of customers in a highly regulated environment? If so, this role could be a great fit.
We're looking for a CRM Loyalty Campaign Manager to own the planning, deployment and ongoing optimisation of customer loyalty programme across a large, established customer base of several million customers. This role is critical in driving programme engagement, participation and redemption towards meeting our business critical churn-reduction targets.
Reporting into the Brand Reputation CRM Manager, you will be responsible for end-to-end CRM channel execution across own channels such as email, SMS, direct mail or App with direct ownership of deployment. You'll work closely with Creative, Digital, Data, Legal, Customer Service and Commercial teams to deliver compliant, high-quality CRM campaigns at scale.
What you'll be doing
- CRM Channel Planning & Execution
- Own CRM channel planning to support loyalty programme sign-up, engagement and reward redemption across a multi-million customer base.
- Plan, build, deploy and optimise high-volume CRM campaigns and journeys across email, SMS, DM and onsite channels.
- Ensure flawless execution of CRM activity, maintaining rigorous attention to detail across targeting, content, timing and deployment.
- Loyalty Programme Engagement & Optimisation
- Drive increased loyalty programme participation through targeted, personalised CRM communications.
- Optimise customer journeys to maximise engagement, repeat participation and reward redemption.
- Manage always-on and triggered journeys including onboarding, reminders, behavioural nudges and lifecycle engagement.
- Data-Driven Performance Management
- Use performance data and insight to continuously optimise CRM activity, improving engagement, sign-up and redemption rates.
- Monitor and report on CRM and loyalty KPIs, supporting test-and-learn approaches across channels, messaging and cadence.
- Compliance, GDPR & Risk Management
- Ensure all CRM campaigns are fully compliant with GDPR, consent, preference management and regulatory requirements.
- Work closely with Legal, Data Protection and Governance teams to review and approve CRM activity prior to deployment.
- Maintain robust CRM processes to minimise risk and protect customer data and brand reputation.
- Stakeholder & Cross-Functional Collaboration
- Collaborate with Creative and Digital teams to deliver accurate, engaging and on-brand CRM communications.
- Partner with Data, Commercial and Customer Service teams to ensure CRM activity supports wider business and customer outcomes.
- Act as a subject matter expert for CRM execution best practice, particularly within regulated environments.
- Operational Excellence
- Manage CRM delivery timelines, dependencies and approvals to ensure campaigns launch on time and to the highest quality.
- Proactively identify and resolve issues that could impact deployment, compliance or customer experience.
Are we the perfect match?
Essential experience & skills
- Proven experience managing end-to-end CRM campaigns, with a strong focus on channel planning, deployment and optimisation.
- Experience driving loyalty programme sign-up, engagement or redemption through CRM.
- Demonstrated ability to manage CRM activity at scale for large customer bases.
- Exceptional attention to detail, with a track record of error-free CRM execution.
- Strong knowledge of GDPR, consent management and compliance within CRM communications.
- Experience using marketing automation and CRM platforms for campaign build and deployment.
- Confident stakeholder management skills, including working with Legal, Data and Governance teams.
Nice to have
- Experience within utilities, financial services, telecoms or other highly regulated industries.
- Exposure to complex preference centres, consent models or customer permissions.
- Experience working on large-scale loyalty or rewards programmes.
- A continuous improvement mindset with a passion for operational excellence.
What else you need to know
- Role may close earlier due to high applications.
- Fixed term contract length - 9 months FTC.
- Competitive salary.
- Location - London with travel to our other sites when required.
- Excellent parental leave allowance.
- Award-Winning Workplace - We're proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16-34-year-olds.
- Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings.
- Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We're open to discussing how flexibility can work for you.
- Inclusive & Diverse - We're the only energy company in the Inclusive Top 50 UK Employers. We're also proud winners of Best Employer for Women and Human Company of the Year-recognising our inclusive, people-first culture.
- Support at Every Stage of Life - We're Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone.
- Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process.
- Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we'll support your growth every step of the way.
For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider.
At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
We're committed to equal opportunities and actively promote a diverse and inclusive working environment. We recognise that flexibility looks different for everyone, and we're happy to discuss flexible working options including part-time, job share and flexible hours.
CRM Loyalty Campaign Manager - 9 month FTC employer: E.O.N Worldwide
E.O.N Worldwide is an excellent employer that prioritises exceptional customer service and employee development. With a competitive starting salary and a hybrid working model, employees enjoy a balanced work-life environment while having access to technical training for career advancement. The vibrant social hub in Bolton fosters a collaborative work culture, making it a rewarding place to grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Loyalty Campaign Manager - 9 month FTC
✨Get Social with Customer Support Communities
Join customer support groups on platforms like Facebook or Reddit. They often share job openings or temp opportunities. Engaging with these communities can help you learn more about the specific skills and experiences employers are looking for, plus you'll meet folks who might know about openings at companies like E.O.N Worldwide.
✨Leverage Seasonal Hiring Trends
Since customer support roles can spike during busy seasons (think holidays and sales periods), keep an eye out for timelines when companies ramp up hiring. Make sure to apply early and stay active; sending a quick follow-up a week after applying can show your enthusiasm for the role.
✨Flex Your Communication Skills
In customer support, communication is key! Prepare for hypothetical scenarios that test your problem-solving and customer interaction skills. Practising answers to common role-play questions can really help you shine in interviews—trust us, it makes a difference!
✨Make the Most of Job Boards
Use industry-specific job boards like Glassdoor or Indeed to find temporary roles. Don’t forget to set up alerts for customer support positions at companies like E.O.N Worldwide. The earlier you apply, the better your chances, so keep your finger on the pulse!
We think you need these skills to ace CRM Loyalty Campaign Manager - 9 month FTC
Some tips for your application 🫡
Highlight Your Communication Skills:In customer support, top-notch communication is key. Make sure your CV showcases any previous experience where you’ve had to clearly convey information or resolve issues. If you’ve handled customer queries via email or chat, mention it! Let’s see those strong verbal and written skills shine through.
Showcase Problem-Solving Experience:Employers love to see how you've handled tricky situations. Include examples in your application where you’ve tackled customer concerns or had to think on your feet. It's all about proving you can keep cool under pressure and find solutions—something super important in a temporary customer support role!
Tailor Your Approach for Temporary Roles:Since this is a temporary gig, make sure your cover letter emphasises your flexibility and eagerness to dive right in. Mention that you're ready to hit the ground running and are adaptable to new tools or systems—this shows that you understand the urgency often needed in temporary positions.
Proof of Customer Satisfaction:If you’ve got any quantifiable achievements from past customer support roles, like improved customer satisfaction scores or successful project completions, make sure to include them. Numbers speak volumes! This not only shows your capability but also gives us a reason to believe you'll bring that same success to E.O.N Worldwide.
How to prepare for a job interview at E.O.N Worldwide
✨Master the Customer Interaction Game
In customer support, we need to showcase our people skills. Prepare for role-playing scenarios where you'll demonstrate how to handle difficult customers or resolve complaints. Think about the types of issues common in E.O.N Worldwide's industry and how you can respond empathetically and effectively!
✨Know Your Products Inside Out
For a temporary role, it's crucial to familiarize yourself with the products or services E.O.N Worldwide offers. Brush up on key features, common issues, and FAQs. This knowledge will enable you to respond quickly and confidently to customer queries, showing you’re ready to jump in at a moment’s notice!
✨Flexibility is Key - Emphasise Your Adaptability!
Since this is a temporary role, we're looking to convey how quickly we can adapt to new systems or processes. Be ready to share examples of how you've quickly learned new tools or adjusted to changing environments in past roles. Show them you're the go-to person when the pressure's on!
✨Prepare for Quick Conversational Q&A
You might face a rapid-fire round of questions about customer service principles or how you'd handle specific situations. To ace this, think through different customer scenarios ahead of time, and practice your responses to ensure they're concise and impactful. The aim is to demonstrate your quick thinking and problem-solving skills!
