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- Tasks: Develop and evolve brand strategies while collaborating with creative and media teams.
- Company: Award-winning workplace recognised as a top employer for young professionals.
- Benefits: Competitive salary, 26 days annual leave, and excellent parental leave.
- Why this job: Make a real impact on brand narratives in a fast-paced, data-driven environment.
- Qualifications: Experience in brand marketing strategy and strong analytical skills.
- Other info: 12-month fixed-term contract with opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
Are you a brand strategist seeking the opportunity to make an impact in-house? Do you thrive in a fast-paced, data-driven environment? If so, read on as this could be the job for you. We are looking for an experienced Brand Planner to strengthen our UK consumer-brand portfolio by working closely with the in-house insight, creative, media and proposition teams.
In this role, you will be taking ownership of brand metrics health, by ensuring consistency of how the brand shows up across the products we launch and in through-the-line campaigns. You will translate commercial goals into actionable brand and marketing strategy, shaping audience targeting, messaging, channel and communication approaches. You will be the first port of call for defining how to package propositions. Your customer and competitor understanding will drive you to proactively identify opportunity areas, and to support the development of compelling and differentiated brand narratives.
Here’s a taste of what you’ll be doing:
- Brand & Marketing Strategy Development: Define and evolve brand positioning to align with business goals, address customer needs, and maximise differentiation in-market. Collaborate closely with the insights and media teams to develop robust brand measurement frameworks to attribute the impact of marketing activity on key brand metrics.
- Brand Health Stewardship: Proactively identify areas of opportunity to strengthen brand metrics through always-on reflection of customer and market trends. Partner with cross-functional marketing teams to implement targeted initiatives—from refined messaging to campaign activity—that drive measurable improvements in brand performance.
- Brand Manifestation Guardianship: Collaborate with marketing and creative teams to ensure campaigns are grounded in customer insight and deliver a consistent brand narrative. Help ensure outputs reinforce our positioning and contribute to long-term brand equity and distinctiveness.
- Proposition Marketing Strategy: Work in close partnership with proposition teams to define how new propositions should be packaged and brought to market to maximise customer relevance and brand differentiation. Develop targeting, communication, and messaging strategy at proof-of-concept stage and work with implementation teams to monitor and assess potential before ramp-up.
Are we the perfect match? We’re looking for someone with:
- Proven experience developing and evolving brand marketing strategy, including brand positioning, architecture, and messaging frameworks.
- Strong understanding of brand measurement tools and methodologies, with a track record of linking brand activity to key business and brand health metrics.
- Knowledge of how to leverage media channels effectively to build brand equity, across owned, earned, and paid channels.
- Demonstrated ability to analyse consumer, competitor, and market trends to uncover strategic brand opportunities and inform decision-making.
- Experience working cross-functionally to deliver integrated brand activations.
- Strong stakeholder management skills, with a proven ability to navigate complex organisational structures and drive consensus.
- Ability to manage and maintain brand consistency across multiple touchpoints, ensuring alignment with brand values and tone of voice.
- Skilled in translating propositions into compelling consumer-facing packages, including clear targeting, messaging, and channel marketing strategy.
- Background in working alongside proposition development teams to maximise brand appeal.
- Comfortable balancing long-term brand building with short-term performance goals in a fast-moving environment.
- Experience in regulated or complex sectors such as energy is a bonus.
Here’s what else you need to know:
- Role may close earlier due to high applications.
- Fixed term contract length - 12 months.
- Competitive salary.
- Location – London.
- Excellent parental leave allowance.
- Award-Winning Workplace: We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds.
- Outstanding Benefits: Enjoy 26 days of annual leave plus.
Brand Planner employer: E Next
Contact Detail:
E Next Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their recent campaigns and be ready to discuss how you can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Brand Planner. Highlight your skills in brand measurement and strategy development to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Planner
Some tips for your application 🫡
Show Your Brand Strategy Skills: When you're writing your application, make sure to highlight your experience in developing brand marketing strategies. Use specific examples that demonstrate how you've successfully aligned brand positioning with business goals and customer needs.
Be Data-Driven: Since we thrive in a data-driven environment, don’t forget to mention any tools or methodologies you’ve used to measure brand health. Show us how you've linked marketing activities to key metrics and the impact they had on brand performance.
Collaborate Like a Pro: We love teamwork! In your application, share instances where you've worked cross-functionally with creative, media, or insight teams. Highlight how these collaborations led to successful brand activations and consistent messaging.
Tailor Your Application: Make sure your application is tailored to this role. Use the job description as a guide to align your skills and experiences with what we're looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at E Next
✨Know Your Brand Metrics
Before the interview, brush up on key brand metrics and how they relate to business goals. Be ready to discuss how you've used data to inform your strategies in previous roles. This shows you understand the importance of brand health and can contribute effectively.
✨Showcase Your Cross-Functional Experience
Prepare examples that highlight your experience working with different teams, like insights, creative, and media. Discuss how collaboration has led to successful brand activations. This will demonstrate your ability to navigate complex organisational structures.
✨Be Ready to Discuss Consumer Insights
Familiarise yourself with current consumer and market trends relevant to the brand. Be prepared to share how you've identified opportunities in the past and how you would apply that knowledge to this role. This shows you're proactive and strategic.
✨Demonstrate Your Brand Storytelling Skills
Think about how you can articulate a compelling brand narrative. Prepare to discuss how you've translated propositions into engaging consumer-facing packages. This will highlight your creativity and understanding of effective messaging strategies.