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- Tasks: Manage and create engaging content for e.l.f.'s social media channels, focusing on Instagram and TikTok.
- Company: Join e.l.f. Beauty, a leading clean beauty brand with a commitment to innovation and community.
- Benefits: Enjoy competitive pay, flexible time off, and a hybrid work environment with half-day Fridays.
- Why this job: Be part of a fast-growing brand and shape the future of beauty through social media.
- Qualifications: 3+ years in social media marketing, with a passion for beauty and digital trends.
- Other info: Collaborative culture with opportunities for creativity and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.
We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Job Opportunity
We’re on the lookout for a creative and strategic Social Media Manager to help shape and accelerate the e.l.f. social media channels, bringing a keen eye for content creation and the ability to deep dive into what drives success within the social media universe. Reporting to the Senior Social Media Manager, you’ll play a pivotal role in developing and executing go-to-market strategies across Instagram and Tik Tok, through owned content, tone of voice and serving the e.l.f. community. Driving community joy, engagement, brand awareness, conversion and brand love.
You’ll collaborate across departments delivering seamless, high-impact campaign moments that strengthen our market position and fuel growth for e.l.f. Cosmetics and e.l.f. SKIN. If you’re a creative thinker with a strong grasp of digital culture and trends, and a deep understanding of UK beauty consumers, this is your opportunity to make your mark with one of the fastest-growing beauty brands in the world.
Key Responsibilities
- Develop and plan the e.l.f. Social Media content calendar alongside the Senior Social Media Manager (Tik Tok and Instagram).
- Consider e.l.f. marketing calendar and consumer mindset, trends and seasonal opportunities.
- Be responsible for writing creative copy, fit for social media and embodying the e.l.f. tone of voice.
- Monitor cultural, beauty, and digital trends to fuel creative thinking and keep e.l.f. at the forefront of the conversation.
- Partner closely with cross-functional teams, including PR, Paid Media, Creative, and Retail, to ensure consistent storytelling and amplification.
Creative & Strategic Content
- Develop innovative ideas and create best in class content that brings campaigns to life across social media.
- Own content briefs to support the creation of bold, insight-driven storytelling that connects emotionally with UK consumers.
- Identify social media opportunities and collaborations for e.l.f. social media channels, driving brand awareness, consumer loyalty, representation and engagement.
- Support with content ideation, creation and editing, executing content from start to finish, alone and alongside media partners.
Insights & Performance
- Monitor and analyse social media performance against platform-specific KPIs, leveraging insights to identify opportunities for future campaigns and continuous always-on activities.
- Conduct competitive deep dives on campaigns, competitor activity, share of voice and brand positioning to inform future strategies.
- Translate insights into actionable recommendations that shape bold, consumer-first marketing plans.
What You’ll Bring
- 3+ years of experience in social media marketing, brand channel management and content creation, ideally within the beauty, fashion, or lifestyle industry.
- Strong understanding of the social media, influencer, and retail landscape.
- Demonstrated ability to remain consistently informed on emerging news, cultural moments, industry trends, and the evolving landscape of social media.
- Proven success developing and executing various types of social media campaigns from start to finish, such as brand campaigns, always on, influencer, community and reactive.
- Fluent in English (additional European languages a plus).
- Exceptional communication, organisation, and analytical skills.
- A proactive, collaborative, and entrepreneurial mindset. Comfortable working in a fast-paced, ever-evolving environment.
- A love for beauty, creativity, and delivering results that matter.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice for how your personal information is used and shared.
Manager, Social Media employer: e.l.f. Cosmetics, Inc
Contact Detail:
e.l.f. Cosmetics, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Social Media
✨Tip Number 1
Get your social media game on point! Before applying, spend some time engaging with e.l.f. Beauty's channels. Comment on their posts, share your thoughts, and show them you’re already part of the community. This will help you stand out when they see your genuine interest.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it shows you’re proactive and really keen on joining the team.
✨Tip Number 3
Prepare for the interview by diving deep into e.l.f.'s brand values and recent campaigns. Think about how your skills can contribute to their mission of clean, cruelty-free beauty. Bring fresh ideas to the table that align with their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about wanting to be part of the e.l.f. family. Let’s get you that dream job!
We think you need these skills to ace Manager, Social Media
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can bring fresh ideas to our social media channels.
Tailor Your Application: Make sure to tailor your application specifically for the Social Media Manager role at e.l.f. Highlight your relevant experience in social media marketing and how it aligns with our brand values. We want to see how you can contribute to our mission!
Be Data-Driven: Don’t forget to mention any experience you have with analysing social media performance. We love numbers! Show us how you've used insights to drive successful campaigns in the past. It’s all about making informed decisions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll get a feel for our culture and values while you’re at it!
How to prepare for a job interview at e.l.f. Cosmetics, Inc
✨Know Your Social Media Inside Out
Before the interview, dive deep into e.l.f. Beauty's social media channels. Familiarise yourself with their content style, tone of voice, and recent campaigns. Be ready to discuss what you love about their approach and how you can contribute to enhancing their presence on platforms like Instagram and TikTok.
✨Showcase Your Creativity
Prepare a portfolio or examples of your previous work that highlight your creativity in social media marketing. Think about innovative ideas you could bring to e.l.f. and be ready to share them during the interview. This is your chance to demonstrate how you can create engaging content that resonates with UK beauty consumers.
✨Understand the Beauty Landscape
Brush up on current trends in the beauty industry, especially those relevant to social media. Be prepared to discuss how these trends can influence e.l.f.'s marketing strategies. Showing that you’re informed about the competitive landscape will impress the interviewers and demonstrate your passion for the role.
✨Prepare Insightful Questions
Think of thoughtful questions to ask during the interview. Inquire about the team dynamics, upcoming campaigns, or how they measure success on social media. This not only shows your interest in the role but also helps you gauge if e.l.f. is the right fit for you.
