Manager, Social Media

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Job Opportunity

We’re on the lookout for a creative and strategic Social Media Manager to help shape and accelerate the e.l.f. social media channels, bringing a keen eye for content creation and the ability to deep dive into what drives success within the social media universe. Reporting to the Senior Social Media Manager, you’ll play a pivotal role in developing and executing go-to-market strategies across Instagram and Tik Tok, through owned content, tone of voice and serving the e.l.f. community. Driving community joy, engagement, brand awareness, conversion and brand love.

You’ll collaborate across departments delivering seamless, high-impact campaign moments that strengthen our market position and fuel growth for e.l.f. Cosmetics and e.l.f. SKIN. If you’re a creative thinker with a strong grasp of digital culture and trends, and a deep understanding of UK beauty consumers, this is your opportunity to make your mark with one of the fastest-growing beauty brands in the world.

Key Responsibilities

• Develop and plan the e.l.f. Social Media content calendar alongside the Senior Social Media Manager (Tik Tok and Instagram)
• Consider e.l.f. marketing calendar and consumer mindset, trends and seasonal opportunities
• Be responsible for writing creative copy, fit for social media and embodying the e.l.f. tone of voice
• Monitor cultural, beauty, and digital trends to fuel creative thinking and keep e.l.f. at the forefront of the conversation
• Partner closely with cross-functional teams, including PR, Paid Media, Creative, and Retail, to ensure consistent storytelling and amplification

Creative & Strategic Content

• Develop innovative ideas and create best in class content that brings campaigns to life across social media
• Own content briefs to support the creation of bold, insight-driven storytelling that connects emotionally with UK consumers
• Identify social media opportunities and collaborations for e.l.f. social media channels, driving brand awareness, consumer loyalty, representation and engagement
• Support with content ideation, creation and editing, executing content from start to finish, alone and alongside media partners

Insights & Performance

• Monitor and analyse social media performance against platform-specific KPIs, leveraging insights to identify opportunities for future campaigns and continuous always-on activities
• Conduct competitive deep dives on campaigns, competitor activity, share of voice and brand positioning to inform future strategies
• Translate insights into actionable recommendations that shape bold, consumer-first marketing plans

What You’ll Bring

• 3+ years of experience in social media marketing, brand channel management and content creation, ideally within the beauty, fashion, or lifestyle industry
• Strong understanding of the social media, influencer, and retail landscape
• Demonstrated ability to remain consistently informed on emerging news, cultural moments, industry trends, and the evolving landscape of social media
• Proven success developing and executing various types of social media campaigns from start to finish, such as brand campaigns, always on, influencer, community and reactive
• Fluent in English (additional European languages a plus)
• Exceptional communication, organisation, and analytical skills
• A proactive, collaborative, and entrepreneurial mindset. Comfortable working in a fast-paced, ever-evolving environment
• A love for beauty, creativity, and delivering results that matter

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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