At a Glance
- Tasks: Lead consumer insights and market analysis to drive data-driven growth in the beauty industry.
- Company: Join e.l.f. Beauty, a leader in clean, cruelty-free beauty with a dynamic culture.
- Benefits: Enjoy competitive pay, flexible time off, and a hybrid work environment with half-day Fridays.
- Other info: Thriving in a fast-paced environment with excellent career growth opportunities.
- Why this job: Make an impact by shaping strategies that resonate with consumers across EMEA.
- Qualifications: 10+ years in consumer research and analytics; strong storytelling and communication skills required.
The predicted salary is between 80000 - 100000 £ per year.
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode. In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
The Director, EMEA Insights is responsible for overseeing the EMEA-focused market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the EMEA consumer in making strategic connections between broad-based trends and marketplace opportunities.
Responsibilities:
- Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications.
- Leverage multiple data sources to connect dots and develop a comprehensive understanding of the business environment including brand performance, competitive brands and products, social dynamics, consumer behaviour, demographic/audience factors, and macroeconomics, keeping a pulse on consistently evolving trends and foresight within and beyond beauty.
- Disseminate insights and strategic recommendations throughout the organization at all levels.
- Leverage syndicated data tracking resources (e.g. NielsenIQ, Circana, Euromonitor, WGSN, Shopper Insights, Mintel, Spate, GfK) for frequent analysis of trends and identifying whitespace opportunities.
- Lead the evolving EMEA consumer profile and audience segmentation initiatives across the brand portfolio.
- Analyze social media conversations and trends, translating to actionable recommendations for marketing teams.
- Own end-to-end creation of Insights presentations (e.g., PowerPoint), i.e., from storyline through final edits.
- Collaborate with stakeholders in brand, innovation, digital, creative, sales, and Integrated Marketing Communications functions, surfacing insights and analytics to further promote and enable consumer-centric, data-driven decision-making in EMEA markets.
- Develop and maintain relationships with external data and research partners (NielsenIQ, Circana, Mintel, YouGov, etc.), while consistently evaluating potential new data and research partners.
- Drive the exploration and implementation of innovative research, trend tracking and social listening methodologies, including AI, to create next generation insights approaches and methodologies.
- Partner with US-based Global Insights team to connect dots and unify insights that drive the business.
Requirements:
- Minimum 10+ years of experience in consumer research, market analysis, and data insights and analytics, inclusive of experience leading a multi-disciplinary consumer and market insights team.
- Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field. A master's degree or MBA is a plus.
- Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations.
- Capable of turning complex information into simple and understandable messaging.
- Adept at designing and executing multi-country end-to-end quantitative and qualitative consumer research (i.e., survey development, discussion moderation), with the ability to generate relevant and actionable insights connected to consumer needs and business strategies.
- Experience with multiple types of custom research, including positioning, segmentation, innovation concepts, advertising/concept testing, consumer journeys, path to purchase, brand health tracking, etc.
- Outstanding ability to navigate syndicated data sets (e.g., NielsenIQ, Circana, Euromonitor, GfK, Shopper Insights) beyond pulling numbers, to analyze and distill the most relevant insights.
- Strong leadership skills with the ability to work independently and effectively across multiple projects, without sacrificing accuracy and attention to detail, in an extremely fast-paced environment.
- Inherently curious, proactive, and enjoys digging beyond the surface to uncover insights.
- Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations.
- Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders.
- Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail.
- Ability to focus on both strategy and execution.
- Excellent written and verbal communication and data storytelling skills, including the ability to clearly present findings and recommendations to diverse stakeholders.
- Has executive presence with a high degree of comfort working with and presenting to senior leaders.
- Adept at utilizing AI tools for efficiency and enhanced deliverables.
- Thrives in ambiguity, with strong prioritization and project management skills.
- Localized knowledge of EMEA regions to surface local trends and execute relevant research.
- Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook).
- Experience with data visualization tools (Tableau, Power BI, etc.).
- Experience using data analytics tools and languages such as SQL, SPSS, etc.
- Consumer goods industry experience preferred.
- Passionate about the beauty industry.
Director, Insights, EMEA in London employer: e.l.f. Beauty, Inc.
Join a dynamic and innovative beauty brand in London as a Coordinator, Paid Media, where you'll thrive in a collaborative and fast-paced environment. Our company values creativity and growth, offering employees opportunities for professional development and a supportive work culture that encourages teamwork and excellence. With a hybrid work model and a focus on international campaigns, you'll be part of a global team that celebrates diversity and fosters a sense of belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Insights, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for e.l.f. Beauty, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like e.l.f. Beauty, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with e.l.f. Beauty, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at e.l.f. Beauty, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Insights, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit e.l.f. Beauty, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of e.l.f. Beauty, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about e.l.f. Beauty, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at e.l.f. Beauty, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at e.l.f. Beauty, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At e.l.f. Beauty, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
