At a Glance
- Tasks: Develop and execute innovative marketing strategies for Dyson's beauty category.
- Company: Join Dyson, a fast-growing tech company with a unique culture.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
- Why this job: Shape the future of beauty technology and make a real impact.
- Qualifications: 4+ years in product or brand marketing, strong analytical and communication skills.
The predicted salary is between 54000 - 66000 £ per year.
- Summary
- Job Family : Marketing Generalist
About us
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people.
Our technology is unique and complex, so it’s up to us to explain it clearly.
Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
Dyson beauty just launched its first non-electrical category with the launch of Chitosan styling creams, and the innovation doesn’t stop there, this role will be pivotal to shaping the cross-category strategy for 2027 haircare.
Our strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.
We create customer and owner experiences that are authentic and uniquely Dyson.
This role can be based in either the Malmesbury or London offices.
About the role
- Develop Go-To-Market (GTM) strategies for the category and deliver marketing strategies and New Product Development (NPD) launches.
- Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Beauty Category.
- Support the Head of Beauty on NPD launches for consumers, coordinating various work streams and ensuring timely execution.
- Analyse customer data and shopper insights to identify opportunities for category growth and drive business performance.
- Collaborate with the Beauty Category team to define consumer targets and develop initiatives aligned with business objectives.
- Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.
- Advocate for the category internally, championing its value and commercial potential to various stakeholders.
- Maximise sales and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed.
- Shape plans and strategies for the local market business to unlock advocacy among the professional community.
- Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.
About you
- At least four years of product or brand marketing experience for a D2C business, ideally with experience in delivering results with media agencies.
- Strong knowledge of both traditional and digital media, with experience in traditional and digital media buying.
- Excellent verbal and written communication skills, with the ability to distil data into actionable insights.
- Commercial acumen to understand P&L impact and drive category goals effectively.
- Experience running a brand and NPD campaigns with multiple stage gates and overcoming challenges creatively.
- Creative thinker with the ability to develop innovative marketing strategies and initiatives.
- Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
- Capable of managing complex and multiple projects simultaneously, with strong project management skills.
- Analytical mindset with the ability to analyse data and derive actionable insights for business growth.
- Proven ability to work well under pressure and adapt to the fast-changing pace of the business environment.
- Experience in campaign management, including asset translation, coordination with legal teams, and managing relationships with external partners for asset execution and delivery
- Reporting into: Head of Beauty, GB&I
Dyson is an equal opportunity employer.
We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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Senior Category Manager - Beauty, GB&I in Oxford employer: Dyson
Dyson is an exceptional employer, offering a dynamic work environment that fosters innovation and creativity in the beauty sector. With offices in both Malmesbury and London, employees benefit from a collaborative culture that encourages professional growth and development, alongside competitive compensation and unique product launches. Join us to be part of a forward-thinking team that values diverse perspectives and champions cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Manager - Beauty, GB&I in Oxford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dyson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dyson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dyson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dyson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Category Manager - Beauty, GB&I in Oxford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dyson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dyson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dyson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dyson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dyson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dyson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
