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- Tasks: Lead the launch of exciting new beauty products and drive innovative marketing strategies.
- Company: Join Dyson, a forward-thinking brand known for its cutting-edge technology.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the beauty industry while working with top professionals.
- Qualifications: Experience in launching beauty products and strong project management skills.
- Other info: Dynamic role with opportunities to engage at major industry events.
The predicted salary is between 28800 - 48000 £ per year.
About the role:
- Identify and validate opportunities to expand Dyson’s beauty portfolio, from market sizing and trends to competitor analysis.
- Develop launch and activation plans for new beauty categories—collaborating with local and global teams to tailor for GB&I.
- Manage forecasting, demand planning, and performance tracking for all new category entries.
- Drive cross-functional execution, ensuring that new innovations reach professional and end users effectively.
- Develop and execute the B2B product marketing strategy for beauty, targeting salons, stylists, and professional partners.
- Lead the planning and delivery of professional trade events (e.g. Salon International, Haircon): set objectives, manage budgets, oversee activations, and measure outcomes.
- Own business forecasting and trading plans collaborating with Global, Finance, Sales, and Supply Chain.
- Monitor results against KPIs and prepare clear performance reviews with actionable recommendations.
- Identify risks and opportunities, proposing corrective actions as needed.
- Plan and deliver impactful appearances at industry events, blending goals with experiential activations.
- Engage industry leaders, ambassadors, and partners to create standout Dyson experiences and demonstrations.
- Capture event learnings to optimise future strategy.
About you:
- Proven experience in launching new innovation or categories to the market within the beauty, professional, or consumer goods sectors.
- Experience working with B2B channels, preferably with salons, distributors, or other professional environments.
- Track record of leading product launches, including innovation and go-to-market execution.
- Strong commercial skills with experience owning forecasting, P&L, business cases, and performance analysis.
- Demonstrated success activating brands at major industry events or trade shows.
- Strategic thinking: Able to develop long-term category plans and translate insights into action.
- Project management: Skilled at leading cross-functional teams and managing complex launch timelines.
- Analytical capability: Confident using data to drive decisions—forecasting, sales, market trends.
- Relationship building: Excellent communication and stakeholder management, particularly with B2B partners and professional users.
- Creativity: Generates fresh go-to-market ideas and compelling, on-brand activation strategies.
- Presentation skills: Clear, persuasive communication for both internal and external audiences.
- Adaptability: Thrives under change, quickly adjusts plans in a fast-moving category.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Brand Manager (New Categories) in Oxford employer: Dyson
Contact Detail:
Dyson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (New Categories) in Oxford
✨Network Like a Pro
Get out there and connect with people in the beauty industry! Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with product launches and B2B strategies. We want to see how you can bring fresh ideas to the table, so don’t hold back on showcasing your creativity!
✨Prepare for the Spotlight
If you land an interview, practice your presentation skills! You’ll need to communicate your vision clearly and persuasively. We suggest doing mock interviews with friends or using video calls to get comfortable before the big day.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Brand Manager (New Categories) in Oxford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in launching new beauty categories and working with B2B channels, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Use specific examples of how you've driven product launches or activated brands at industry events. Numbers and results speak volumes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your communication is persuasive yet easy to digest. Avoid jargon unless it’s relevant to the beauty industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Dyson
✨Know Your Market
Before the interview, dive deep into the beauty market trends and competitor analysis. Understand what Dyson is doing in this space and be ready to discuss how you can contribute to expanding their beauty portfolio.
✨Showcase Your Launch Experience
Prepare specific examples of successful product launches you've led, especially in the beauty or consumer goods sectors. Highlight your role in the go-to-market execution and how you managed cross-functional teams to achieve results.
✨Master the Numbers
Brush up on your forecasting and P&L management skills. Be prepared to discuss how you've used data to drive decisions in past roles, and think about how you would approach business forecasting for new categories at Dyson.
✨Engage with Creativity
Think of innovative activation strategies that could work for Dyson's beauty categories. Be ready to share fresh ideas during the interview, showing your creativity and ability to generate compelling marketing strategies.
