At a Glance
- Tasks: Create engaging copy for digital communications and enhance the Dyson website.
- Company: Join Dyson, a leading technology company known for innovation and quality.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Other info: Opportunity to work closely with UX teams and contribute to global campaigns.
- Why this job: Be part of a creative team that shapes user experiences and tells compelling stories.
- Qualifications: 3+ years in a creative role, strong storytelling skills, and a keen eye for detail.
The predicted salary is between 28800 - 42000 £ per year.
Guidant Global is working in partnership with Dyson to recruit for a Copywriter in Malmesbury, Wiltshire.
We\'re looking for a Mid-weight Copywriter to work in the Direct and Digital team. Reporting to the Head of Copy, you\'ll be responsible for creating new copy across a wide variety of digital communications, including working with UX teams and managing enhancements to our website. You\'ll be a creative thinker, yet also pragmatic at bringing campaigns to life.
You may be a middleweight writer wanting to move into a dynamic, fast-paced role with a leading technology company, or a junior writer looking to make the next step into a mid-weight position.
Function Overview
The Direct and Digital team is focused on delivering an outstanding online user experience, both for existing Dyson product owners and for potential new consumers. The copy team\'s role is to write and manage copy for the site, both for the local GB market and for our wider global markets.
Responsibilities
- Present work to brief owners and senior stakeholders - articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
- Interrogate creative briefs for the products and technologies you\'re writing about.
- Collaborate closely with your colleagues in other teams and work across a range of media to create seamless campaigns.
- Build a thorough understanding of the Dyson story - our heritage, our philosophy, how we talk about ourselves.
- Contribute to the overall Dyson tone of voice, writing copy based in fact, scientific principles and clear consumer benefits - not marketing jargon or spin.
- Take responsibility for the basics - grammar, spellchecking and proofing work prior to production.
- Share your knowledge within the Copy team and the wider business, to constantly improve copy at Dyson.
Skills
- 3+ years of experience in a reputable creative agency, in-hose team or with a proven track record as a freelance writer, preferably with experience of writing technology copy.
- An inherent skill for storytelling and understanding of narrative structure as a means to engage and absorb people on a human level.
- Ability to question a brief and highlight key creative challenges or opportunities.
- Experience of working on digital and print campaigns.
- Excellent copywriting, editing, and literacy skills, including spelling and grammar, with an obsessive eye for detail.
- Knowledge of SEO and understanding of performance and analytical tools.
- Good knowledge of Microsoft Word and Excel, and knowledge of Adobe and web software.
- Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and to judge what makes good Dyson communication.
Midweight Copy Writer in Malmesbury employer: Dyson
At Dyson, we pride ourselves on fostering a vibrant and innovative work culture that empowers our employees to thrive. As a Midweight Copywriter in Malmesbury, you'll enjoy the opportunity to collaborate with talented teams, contribute to cutting-edge digital campaigns, and grow your skills in a dynamic environment. With a commitment to employee development and a focus on creativity, Dyson offers a unique workplace where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Midweight Copy Writer in Malmesbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dyson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dyson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dyson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dyson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Midweight Copy Writer in Malmesbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dyson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dyson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dyson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dyson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dyson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dyson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
