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For Companies At a Glance
- Tasks: Create engaging copy for digital communications and enhance the Dyson website.
- Company: Join Dyson, a leading technology company known for innovation and quality.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team that shapes user experiences and tells compelling stories.
- Qualifications: 3+ years in a creative role, strong storytelling skills, and a keen eye for detail.
- Other info: Opportunity to work closely with UX teams and contribute to global campaigns.
The predicted salary is between 28800 - 42000 £ per year.
Guidant Global is working in partnership with Dyson to recruit for a Copywriter in Malmesbury, Wiltshire.
We\’re looking for a Mid-weight Copywriter to work in the Direct and Digital team. Reporting to the Head of Copy, you\’ll be responsible for creating new copy across a wide variety of digital communications, including working with UX teams and managing enhancements to our website. You\’ll be a creative thinker, yet also pragmatic at bringing campaigns to life.
You may be a middleweight writer wanting to move into a dynamic, fast-paced role with a leading technology company, or a junior writer looking to make the next step into a mid-weight position.
Function Overview
The Direct and Digital team is focused on delivering an outstanding online user experience, both for existing Dyson product owners and for potential new consumers. The copy team\’s role is to write and manage copy for the site, both for the local GB market and for our wider global markets.
Responsibilities
- Present work to brief owners and senior stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
- Interrogate creative briefs for the products and technologies you\’re writing about.
- Collaborate closely with your colleagues in other teams and work across a range of media to create seamless campaigns.
- Build a thorough understanding of the Dyson story – our heritage, our philosophy, how we talk about ourselves.
- Contribute to the overall Dyson tone of voice, writing copy based in fact, scientific principles and clear consumer benefits – not marketing jargon or spin.
- Take responsibility for the basics – grammar, spellchecking and proofing work prior to production.
- Share your knowledge within the Copy team and the wider business, to constantly improve copy at Dyson.
Skills
- 3+ years of experience in a reputable creative agency, in-hose team or with a proven track record as a freelance writer, preferably with experience of writing technology copy.
- An inherent skill for storytelling and understanding of narrative structure as a means to engage and absorb people on a human level.
- Ability to question a brief and highlight key creative challenges or opportunities.
- Experience of working on digital and print campaigns.
- Excellent copywriting, editing, and literacy skills, including spelling and grammar, with an obsessive eye for detail.
- Knowledge of SEO and understanding of performance and analytical tools.
- Good knowledge of Microsoft Word and Excel, and knowledge of Adobe and web software.
- Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and to judge what makes good Dyson communication.
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Midweight Copy Writer employer: Dyson
Contact Detail:
Dyson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Midweight Copy Writer
✨Tip Number 1
Familiarise yourself with Dyson's brand and products. Understanding their engineering ethos and visual identity will help you create copy that resonates with their audience and aligns with their tone of voice.
✨Tip Number 2
Showcase your storytelling skills in your discussions. Be prepared to articulate how you can engage consumers through narrative structure, as this is a key aspect of the role.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in technology copywriting. This can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Stay updated on digital marketing trends and SEO best practices. Being knowledgeable about these areas will demonstrate your commitment to creating effective copy that drives engagement.
We think you need these skills to ace Midweight Copy Writer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the responsibilities and skills required for the Midweight Copywriter position at Dyson, as this will help you tailor your application.
Tailor Your CV: Highlight relevant experience in your CV that aligns with the requirements of the role. Focus on your copywriting experience, especially in digital communications and technology, and ensure your achievements are clearly presented.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and your understanding of Dyson's brand. Mention specific examples of your work that demonstrate your ability to create engaging copy and your familiarity with SEO and digital campaigns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, as attention to detail is crucial for a copywriting role. A polished application reflects your professionalism and commitment.
How to prepare for a job interview at Dyson
✨Know the Dyson Story
Before your interview, make sure you have a solid understanding of Dyson's heritage and philosophy. This will help you articulate how your copywriting aligns with their brand values and tone of voice.
✨Prepare for Creative Briefs
Familiarise yourself with the types of creative briefs you might encounter. Be ready to discuss how you would interrogate these briefs and identify key challenges or opportunities in your writing.
✨Showcase Your Collaboration Skills
Since the role involves working closely with UX teams and other departments, be prepared to share examples of past collaborations. Highlight how you’ve successfully worked across different media to create cohesive campaigns.
✨Demonstrate Attention to Detail
With a focus on grammar and proofing, be ready to discuss your process for ensuring accuracy in your work. Bring examples of your writing that showcase your meticulous approach to editing and attention to detail.