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For Companies At a Glance
- Tasks: Execute innovative retail activation plans and lead eCommerce marketing campaigns.
- Company: Join Dyson, a tech leader dedicated to solving everyday problems.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by showcasing cutting-edge technology in the retail space.
- Qualifications: 3-5 years in retail or digital marketing with strong project management skills.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
At Dyson, we’re obsessed with solving problems others ignore. The Retail Activation Manager across Digital and Retail Media plays a key role in bringing our technology to life. You’ll be responsible for executing best-in-class activation plans across key retailers, with a strong focus on Amazon trade marketing and digital retail media.
Overview
This role is about precision, performance, and partnership. You’ll work closely with internal teams and external partners to ensure Dyson’s products are visible, compelling, and conversion-ready wherever our shoppers engage. You’ll oversee the execution of our retail media strategy, ensuring alignment with brand campaigns and new product launches, while collaborating across teams to deliver seamless, data-driven activation.
Responsibilities
- Execute activation plans across priority retailers, ensuring Dyson’s technology is showcased with clarity and impact.
- Lead eCommerce trade marketing campaigns, including seasonal promotions, and new product introductions.
- Collaborate with retailer partners to enhance the shopper journey—cross-sell, up-sell, and drive conversion.
- Develop and deploy retailer-specific toolkits and assets, ensuring consistency with Dyson’s brand standards.
- Execute Dyson’s retail media strategy across key accounts, ensuring campaigns are targeted, measurable, and performance-led.
- Partner with media agencies to activate campaigns across retailer platforms, including Amazon DSP and Sponsored Ads.
- Monitor campaign performance and apply insights to continuously improve effectiveness and ROI.
- Ensure accurate budget tracking and media spend allocation across categories and retailers.
- Align retail activation plans with brand campaigns and new product development (NPD) launches to ensure consistent messaging and maximum impact.
- Work closely with category, brand, and sales teams to ensure product launches are supported across all retail channels.
- Coordinate with global and local teams to ensure activation strategies are relevant and consistent.
- Stay ahead of retail media trends, emerging technologies, and evolving shopper behaviours.
- Monitor competitor activity and market dynamics to identify opportunities and inform activation strategy.
- Share insights with internal teams to support strategic planning and innovation in retail execution.
- Build strong relationships with internal stakeholders across sales and marketing.
- Manage external stakeholders, maintaining strong relationships and unlocking opportunities.
- Provide input into content and asset needs for retail media, ensuring Dyson’s technology is represented with clarity and purpose.
- Support testing and refinement of media placements, targeting strategies, and messaging.
Qualifications
- 3–5 years’ experience in retail marketing, trade marketing, or digital activation.
- Proven experience managing Amazon trade marketing or similar eCommerce platforms.
- Strong understanding of retail media networks and performance marketing.
- Commercially astute, data-driven, and detail-oriented.
- Excellent project management and stakeholder engagement skills.
- Comfortable working in a fast-paced, cross-functional environment.
Skills & Experience
- Degree in Marketing, Business, or related field.
- Experience working with media agencies and retailer marketing teams.
- Familiarity with Amazon Advertising Console, analytics platforms, and retail media dashboards.
- Strong communication and presentation skills.
- A self-starter with a passion for precision and performance.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Retail Activation Manager – Digital & Retail Media in Malmesbury employer: Dyson
Contact Detail:
Dyson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Activation Manager – Digital & Retail Media in Malmesbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Dyson or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in retail marketing or digital activation. When you get the chance to chat with hiring managers, let your achievements do the talking.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in retail media and eCommerce. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Dyson. Don’t miss out on this opportunity!
We think you need these skills to ace Retail Activation Manager – Digital & Retail Media in Malmesbury
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for retail marketing and digital media shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what Dyson stands for.
Tailor Your Experience: Make sure to highlight your relevant experience in retail activation and trade marketing, especially with platforms like Amazon. We love seeing how your background aligns with our needs, so don’t hold back on those specific achievements!
Be Data-Driven: Since this role is all about performance, include any metrics or data that showcase your success in previous roles. We appreciate candidates who can demonstrate their impact through numbers, so make it count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Dyson team!
How to prepare for a job interview at Dyson
✨Know Your Retail Activation Inside Out
Before the interview, dive deep into Dyson's retail activation strategies, especially around Amazon. Familiarise yourself with their recent campaigns and how they align with brand messaging. This will show your genuine interest and understanding of the role.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples where you've used data to drive marketing decisions. Highlight any experience you have with performance marketing and how it led to measurable results. This aligns perfectly with the role's focus on precision and performance.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams, be ready to share stories about successful collaborations. Talk about how you’ve built relationships with internal stakeholders or external partners to enhance marketing efforts. This will illustrate your ability to work in a cross-functional environment.
✨Stay Ahead of Trends
Research current trends in retail media and eCommerce, particularly around Amazon. Be prepared to discuss how these trends could impact Dyson’s strategy. Showing that you’re proactive about industry developments will set you apart as a candidate who is not just reactive but also forward-thinking.
