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- Tasks: Drive Dyson Beauty's global communications and influencer strategy with creative storytelling.
- Company: Join Dyson, a leader in innovative beauty technology with a strong global presence.
- Benefits: Enjoy competitive salary, performance bonuses, discounts, and 27 days of holiday.
- Why this job: Be part of a dynamic team shaping the future of beauty communications.
- Qualifications: Experience in influencer marketing and strong project management skills required.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our Global Advocacy team shapes and manages Dyson’s narrative across three key pillars: Press, Social, and Community. Working closely with senior stakeholders, we strategically deploy stories across the influencer pyramid – from celebrities and journalists to creators, expert ambassadors, and real owners (including Dyson People) – to build and protect our reputation. The team delivers a wide range of communications, spanning public relations, product launches, internal messaging, and global events.
This role supports the development and execution of Dyson Beauty’s global communications strategy across earned media and influencer strategy. Working closely with the Global Head of Beauty Communications and regional communications leads, you will coordinate cross‑market storytelling, toolkits and campaigns to ensure consistent global narratives while enabling local adaptation. The role is Beauty‑only, global in scope and delivery‑focused; it does not lead the function and has no direct line management, but will steward cross‑market workstreams and agency partners to drive high‑quality outcomes.
You will ensure Dyson Beauty remains culturally relevant, sustaining social and media coverage beyond product launches while supporting day‑to‑day market needs.
Communications- Elevate Dyson Beauty through globally consistent storytelling and earned‑first programs.
- Strong media relations skills and familiarity with Beauty influencer engagement; comfortable pitching technology‑led stories to top‑tier media.
- Support the Global Head in developing and implementing global Beauty communications strategies for product launches and always‑on brand campaigns.
- Coordinate with regional and in‑market Beauty communications teams to ensure consistent storytelling and creative alignment across markets.
- Create and maintain Beauty global campaign toolkits (key messages, Q&A, asset packs, influencer briefs, content calendars) for market localization.
- Develop and implement Dyson Beauty’s global influencer strategy, ensuring alignment with Dyson’s overall influencer operations framework.
- Provide strategic guidance to in‑market influencer and social media managers to maintain consistent storytelling and creative execution.
- Build and maintain global influencer relationships end‑to‑end, including communication, contracts, product allocation, and creative briefing.
- Focus on professional stylists and expert advocates to strengthen Dyson’s credibility in beauty.
- Negotiate contracts, manage budgets, and oversee agent relationships to ensure seamless integration into PR, content, and marketing programs.
- Develop and implement a global content strategy across social, influencers, earned media, and partnerships to amplify marketing initiatives.
- Partner with Category, PR, Social, Media, Digital and Retail teams to integrate Beauty earned coverage and influencer content across paid and owned channels.
- Ensure compliance with brand, legal and regional guidelines; steward ethical and transparent influencer practices (disclosures, usage rights).
- Skilled in content briefing, creation oversight and platform‑specific optimization; understanding of SEO best practices for communications.
- Ensure influencer content is optimized for SEO and tailored by platform in partnership with social and content teams.
- Oversee influencer briefs for product launches and campaigns, ensuring timely delivery and market alignment.
- Share best practices and insights across regions to elevate global influencer and social activity.
- Analyze campaign performance and deliver actionable insights for future launches and programs.
- Manage monthly and quarterly reporting processes, integrating social data into broader marketing reports for data‑driven decisions.
- Stay ahead of influencer and content trends to maximize creative impact and exposure.
- Proven experience in influencer marketing and communications (global or in‑market).
- Skilled in managing cross‑functional campaigns across paid, owned, and earned channels.
- Strong understanding of social platforms and digital marketing principles.
- Excellent project management skills with experience handling complex, multi‑stakeholder initiatives.
- Confident communicator with strong presentation and execution skills.
- Experience drafting influencer contracts and working with influencer/content management tools.
- Highly collaborative, detail‑oriented, and thrives in a fast‑paced environment.
- Familiarity with influencer search tools and performance assessment platforms.
- Performance‑related bonus scheme
- Competitive pension scheme
- Life assurance
- Discounts on Dyson machines and retail discounts
- 27 days’ holiday
Senior Communications & Influencer Specialist, Beauty in London employer: Dyson
Contact Detail:
Dyson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications & Influencer Specialist, Beauty in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those who work with influencers. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and influencer collaborations. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Follow beauty influencers and brands on social media to keep your finger on the pulse. Being able to discuss current trends during interviews will show you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people at Dyson.
We think you need these skills to ace Senior Communications & Influencer Specialist, Beauty in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Communications & Influencer Specialist role. Highlight your experience in influencer marketing and communications, and show how your skills align with Dyson Beauty's global strategy.
Showcase Your Storytelling Skills: Since this role is all about elevating Dyson Beauty through storytelling, include examples of how you've successfully crafted narratives in previous roles. Whether it's through media relations or influencer engagement, let us see your creative flair!
Highlight Your Project Management Experience: We love a candidate who can juggle multiple projects! Share specific instances where you've managed complex campaigns across various channels. This will demonstrate your ability to handle the fast-paced environment at Dyson.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity in the beauty sector.
How to prepare for a job interview at Dyson
✨Know Your Stuff
Before the interview, dive deep into Dyson's Beauty communications strategy. Familiarise yourself with their recent campaigns and influencer partnerships. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Relationships
Be ready to talk about your existing relationships with influencers and media contacts in the beauty industry. Highlight specific examples of how you've successfully engaged with them to drive campaigns. This will demonstrate your ability to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a crisis or launching a new product. Think through your past experiences and be prepared to share how you navigated challenges while maintaining brand integrity.
✨Bring Your Creativity
Dyson values innovative storytelling, so come armed with fresh ideas for potential campaigns or influencer strategies. Share how you would elevate their brand narrative and keep it culturally relevant, showing that you can think outside the box.