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For Companies At a Glance
- Tasks: Lead a dynamic team to deliver exceptional customer experiences in a luxury retail environment.
- Company: Join Dyson, a tech innovator, at the iconic Bicester Village.
- Benefits: Enjoy 27 days annual leave, competitive pay, and exclusive product discounts.
- Why this job: Be part of a brand that values innovation and customer engagement.
- Qualifications: Experience in premium retail and a passion for technology are essential.
- Other info: Thrive in a fast-paced environment with opportunities for personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Dyson is engineered for problem solvers, and our retail spaces bring that engineering to life. In Bicester Village — a globally recognised luxury destination attracting millions of international visitors each year—our retail team delivers an elevated experience that showcases the very best of Dyson technology.
About the Role
The Store Leader at Bicester Village plays a critical role in shaping Dyson’s presence within one of Europe’s most iconic shopping destinations. This role blends strategic leadership with hands-on operational excellence, ensuring every customer interaction reflects Dyson’s innovation and values. In a high footfall, premium retail environment—where customers often have high expectations, varied cultural backgrounds, and limited time—you’ll lead the team to deliver fast, thoughtful, and impactful experiences.
Key Responsibilities
- Inspire, coach, and develop the store team to deliver outstanding customer experiences aligned with Dyson’s standards.
- Lead daily briefings, performance conversations, and ongoing training tailored to the dynamic nature of Bicester Village retail.
- Foster a positive, inclusive, and energised team culture that thrives under pressure.
- Set the bar for premium, personalised customer service suitable for a luxury outlet destination.
- Support team members in understanding the needs of a diverse, global customer base—ensuring cultural awareness and adaptability.
- Resolve escalations with professionalism, empathy, and brand-leading confidence.
- Oversee all store operations, ensuring smooth day-to-day running, including scheduling, compliance, reporting, and visual merchandising.
- Maintain impeccable store standards that reflect both Dyson’s brand identity and Bicester Village’s luxury environment.
- Handle stock management with accuracy, anticipating high volume tourist periods and seasonal demand.
- Drive store performance by analysing data, identifying opportunities, and coaching the team to achieve sales targets.
- Deliver compelling product demonstrations and ensure the team can articulate Dyson technology with clarity and passion.
- Champion commercial initiatives and collaborate with Bicester Village management to support centre-wide events or traffic drivers.
- Build strong relationships with Dyson’s wider retail leadership, Visual Merchandising teams, and Bicester Village partners.
- Represent Dyson within the Village community, ensuring alignment with centre standards, customer expectations, and brand position.
About You
You’ll thrive as a Bicester Village Store Leader if you are:
- A confident and inspiring leader with experience in premium, high traffic, or destination retail.
- Passionate about technology and energised by bringing innovation to life through exceptional customer engagement.
- Resilient, adaptable, and calm under pressure—able to lead a team in a fast-paced tourist and luxury retail environment.
- Commercially astute, with a strong understanding of KPIs, sales drivers, and retail performance management.
- Proud to deliver best in class customer experiences and excited to represent Dyson in a globally recognised shopping village.
Benefits
- 27 days annual leave
- Discretionary Commission based Structure
- Competitive pension scheme
- Private medical care
- Life assurance
- Cycle to Work scheme
- Tastecard discount
- Generous Dyson product discounts
- Optical plan
- Lunch allowance
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Store Leader - Bicester Village employer: Dyson
Contact Detail:
Dyson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Store Leader - Bicester Village
✨Tip Number 1
Get to know Dyson's products inside out! When you walk into that interview, be ready to chat about how their tech solves real problems. Show your passion for innovation and how you can bring that energy to the team.
✨Tip Number 2
Practice your leadership skills! Think of examples where you've inspired a team or handled a tough situation. Be prepared to share these stories during your interview to show you're the confident leader they need.
✨Tip Number 3
Research Bicester Village and its customer base. Understand the diverse backgrounds of shoppers and how to cater to their needs. This will help you demonstrate your cultural awareness and adaptability in the interview.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're proactive and genuinely interested in joining the Dyson family at Bicester Village.
We think you need these skills to ace Store Leader - Bicester Village
Some tips for your application 🫡
Show Your Passion for Technology: When writing your application, let your enthusiasm for technology shine through! Share specific examples of how you've engaged with tech in your previous roles or personal projects. We love seeing candidates who are genuinely excited about what we do at Dyson.
Highlight Your Leadership Skills: As a Store Leader, you'll need to inspire and coach your team. Make sure to include experiences where you've successfully led a team or project. We want to see how you can motivate others and create a positive team culture!
Tailor Your Application to Us: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Store Leader role at Bicester Village. We appreciate when candidates take the extra step to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're serious about joining the Dyson team!
How to prepare for a job interview at Dyson
✨Know Your Dyson Inside Out
Before the interview, make sure you’re well-versed in Dyson’s products and technology. Familiarise yourself with their latest innovations and how they enhance customer experiences. This will not only show your passion for the brand but also help you articulate how you can bring that innovation to life in the store.
✨Showcase Your Leadership Skills
As a Store Leader, you’ll need to inspire and coach your team. Prepare examples of how you’ve successfully led teams in high-pressure environments. Think about specific situations where you’ve motivated others or resolved conflicts, as these stories will demonstrate your capability to foster a positive team culture.
✨Understand the Customer Experience
Given the diverse clientele at Bicester Village, it’s crucial to understand how to cater to various cultural backgrounds. Be ready to discuss how you would ensure every customer feels valued and understood. Share any past experiences where you’ve adapted your approach to meet different customer needs.
✨Prepare for Operational Questions
Expect questions about store operations, from stock management to visual merchandising. Brush up on your knowledge of retail KPIs and how you’ve used data to drive performance in previous roles. Being able to discuss operational excellence will show that you’re ready to handle the day-to-day running of the store.
