About us : Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Dyson beauty just launched its first non-electrical category with the launch of Chitosan styling creams, and the innovation doesn’t stop there, this role will be pivotal to shaping the cross-category strategy for 2027 haircare. Our strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. This role can be based in either the Malmesbury or London offices.
About the role
- Develop Go-To-Market (GTM) strategies for the category and deliver marketing strategies and New Product Development (NPD) launches.
- Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Beauty Category.
- Support the Head of Beauty on NPD launches for consumers, coordinating various work streams and ensuring timely execution.
- Analyse customer data and shopper insights to identify opportunities for category growth and drive business performance.
- Collaborate with the Beauty Category team to define consumer targets and develop initiatives aligned with business objectives.
- Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.
- Advocate for the category internally, championing its value and commercial potential to various stakeholders.
- Maximise sales and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed.
- Shape plans and strategies for the local market business to unlock advocacy among the professional community.
- Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.
About you
- At least four years of product or brand marketing experience for a D2C business, ideally with experience in delivering results with media agencies.
- Strong knowledge of both traditional and digital media, with experience in traditional and digital media buying.
- Excellent verbal and written communication skills, with the ability to distil data into actionable insights.
- Commercial acumen to understand P&L impact and drive category goals effectively.
- Experience running a brand and NPD campaigns with multiple stage gates and overcoming challenges creatively.
- Creative thinker with the ability to develop innovative marketing strategies and initiatives.
- Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
- Capable of managing complex and multiple projects simultaneously, with strong project management skills.
- Analytical mindset with the ability to analyse data and derive actionable insights for business growth.
- Proven ability to work well under pressure and adapt to the fast-changing pace of the business environment.
- Experience in campaign management, including asset translation, coordination with legal teams, and managing relationships with external partners for asset execution and delivery.
Reporting into: Head of Beauty, GB&I #LI-AC1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start‑up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.
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