Store Supervisor - Birmingham Bullring Demo Store

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Retail team brings these pioneering technologies to life, showcasing their performance through hands‑on experiences in our Bullring Demo Store, engaging a diverse, high‑footfall audience at the heart of Birmingham.

As a Store Supervisor, you play a key role in supporting the store leadership team, ensuring the space operates seamlessly while consistently delivering a premium, insight‑led customer experience. You will be a visible, hands‑on leader on the shop floor, supporting the Store Leader and Assistant Store Leader in driving performance, elevating the customer journey, and maintaining operational excellence in a fast‑paced, experience‑led retail environment.

Key responsibilities:

• Support day‑to‑day leadership of the retail team, ensuring clarity of expectations and confident execution.
• Lead by example with exceptional standards of service, storytelling, and live product demonstration.
• Deliver real‑time coaching on the floor to continually elevate individual and team performance.
• Ensure every customer interaction is personalised, considered, and reflective of Dyson’s premium positioning.
• Act as an escalation point for customer queries, resolving challenges with professionalism and care.
• Adapt team approach to suit a wide range of customers, from local shoppers to international visitors.
• Support core operations including opening and closing routines, compliance checks, and daily briefings.
• Maintain immaculate store presentation aligned to Dyson’s brand and visual merchandising standards.
• Monitor stock levels, support replenishment, and ensure accurate communication of product availability.
• Contribute to sales performance by motivating the team and focusing on behaviours that drive results.
• Deliver compelling product demonstrations that clearly communicate Dyson’s technology and engineering advantage.
• Understand store KPIs and support the team in translating these into everyday actions.
• Collaborate closely with store leadership and wider Retail teams to ensure alignment and consistency.
• Communicate priorities, updates, and expectations clearly throughout each trading day.

About you

You’ll thrive as a Store Supervisor if you are:

• Experienced in a customer‑facing retail environment, with exposure to leadership or supervisory responsibilities.
• Passionate about creating exceptional experiences and developing others to achieve the same.
• Confident stepping forward as a point of guidance, ownership, and escalation when needed.
• Adaptable and composed in a dynamic, high‑energy retail environment.
• Naturally curious about technology, with the ability to translate complex engineering into compelling customer stories.
• Highly organised, proactive, and uncompromising in maintaining standards.

This role offers a strong platform to further develop your leadership capability within a brand defined by innovation, precision, and performance.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

This role is based in our Bullring Demo Store and requires flexibility to work across peak retail trading hours, including weekends and public holidays. Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.