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For Companies At a Glance
- Tasks: Lead innovative campaigns for cutting-edge floorcare products and drive marketing strategies.
- Company: Join Dyson, a leader in technology and innovation.
- Benefits: Comprehensive financial, lifestyle, and health benefits tailored to your needs.
- Why this job: Make a real impact in product marketing and collaborate with diverse teams.
- Qualifications: 5+ years in product marketing with strong leadership and communication skills.
- Other info: Dynamic campus culture focused on collaboration and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Salary: Competitive
Job Family: Category Marketing
Location: United Kingdom - Malmesbury Office
About Us
At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of floorcare, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
About The Role
We have an exciting opportunity for a Senior Campaigns Manager to work on innovative new products and campaigns within the Floorcare Business Unit. Reporting to the Head of Campaigns within the FC BU, this role is responsible for all product communication within one specific Floorcare subcategory – external campaigns and internal communication. You will have ownership of a portfolio of 3+ products (with the same subcategory– e.g. Wet cleaners, Robot vacuums) and will be the global campaign/ marketing lead for this subcategory, supported by a Campaign Manager. This involves holistic ownership of all product launches and campaign performance; from strategy to delivery to execution. You will be influencing and collaborating with a wide range of stakeholders for full-funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media.
Leadership:
- You are the global marketing lead for this subcategory.
- Be the key Commercial voice for cross-functional teams around the business – with product, market, owner, and competitor knowledge for your subcategory, to make decisions with confidence.
- Build strong relationships across a vast range of stakeholders – becoming the go‑to‑person for your subcategory (you will be the “hub”).
- Review market launch plans and partner with market Heads to ensure a consistent and high level of global execution, facilitating global sharing where value‑adding.
- Rapidly digest and respond to senior stakeholder requests and, where required, problem solve to improve your portfolio’s business performance.
- Set the go‑to‑market strategy for your portfolio and ensure all individual campaigns/ creatives/ channels/ market executions ladder up to this.
Campaign strategy, delivery, execution:
- Full 360 campaign ownership, reviews, approvals and delivery – e.g. digital, social, retail, demonstrations, TV, OOH, post‑purchase, CRM, Comms.
- Delivery of strong campaign and operational kits to markets so they execute successfully and to a high standard.
- Lead the cross‑functional teams to deliver campaigns to markets on time, to brief, and to cost – in partnership with Programme Management – finding solutions to meet market requirements.
- Understand the product and technology, and gather consumer, market, and competitor data to make campaigns as strong as possible.
- Identify strong claims and partner with claims and legal to substantiate and rollout globally.
- Push channels and creative teams to achieve brief objectives and best in class execution.
- Monitor and report on market implementation of campaigns and marketing performance.
About You
- 5+ years of experience in product marketing – including marketing strategy and campaign delivery.
- Strong leadership and cross‑functional relationship skills.
- Strong influencing, communication and strong story‑telling.
- Strong change management skills.
- Autonomous and confident decision‑making and senior stakeholder communication.
- Proactive and problem‑solving approach, positive energy.
- Commercial acumen with the ability to prioritise based on business impact.
- Team player with an interest in contributing to and improving the team and our processes.
- Passion for marketing and campaigns, as well as interest in product and technology.
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in‑person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Posted: 19 February 2026
Senior Campaigns Manager - BU Floorcare in Malmesbury employer: Dyson Benelux
Contact Detail:
Dyson Benelux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaigns Manager - BU Floorcare in Malmesbury
✨Tip Number 1
Network like a pro! Reach out to current or former Dyson employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Campaigns Manager role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Dyson's products, especially in the Floorcare category. Know your stuff about their latest innovations and be ready to discuss how you can contribute to their marketing strategies. Show them you're not just another candidate; you're passionate about what they do!
✨Tip Number 3
Practice your storytelling skills! You’ll need to communicate your past successes in a way that resonates with the team at Dyson. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make your achievements shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Dyson family. Let’s get you that interview!
We think you need these skills to ace Senior Campaigns Manager - BU Floorcare in Malmesbury
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Campaigns Manager role. Highlight your experience in product marketing and campaign delivery, and show how your skills align with Dyson's innovative spirit.
Showcase Your Leadership Skills: Since this role involves leading cross-functional teams, don’t forget to share examples of your leadership experience. Talk about how you've influenced stakeholders and driven successful campaigns in the past.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dyson Benelux
✨Know Your Products Inside Out
As a Senior Campaigns Manager, you'll be the go-to person for your subcategory. Make sure you thoroughly understand the products you'll be managing. Research their features, benefits, and how they stack up against competitors. This knowledge will help you confidently discuss strategies and make informed decisions during the interview.
✨Showcase Your Leadership Skills
You'll need strong leadership and cross-functional relationship skills in this role. Prepare examples of how you've successfully led teams or projects in the past. Highlight your ability to influence stakeholders and drive campaigns from strategy to execution. This will demonstrate that you're ready to take ownership of the portfolio.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Think of scenarios where you've had to navigate challenges in campaign delivery or stakeholder management. Be ready to explain your thought process and the outcomes of your actions, showcasing your proactive approach.
✨Emphasise Your Passion for Marketing
Dyson values passion for marketing and technology. During the interview, express your enthusiasm for creating innovative campaigns and your interest in the latest trends in product marketing. Share any personal projects or experiences that reflect your dedication to the field, as this can set you apart from other candidates.