Retail Activation Manager – Digital & Retail Media in Malmesbury

Salary: Competitive

Location: United Kingdom – Malmesbury Office

About the Role

At Dyson, we’re obsessed with solving problems others ignore. The Retail Activation Manager across Digital and Retail Media plays a key role in bringing our technology to life. You’ll be responsible for executing best‑in‑class activation plans across key retailers, with a strong focus on Amazon trade marketing and digital retail media. This role is about precision, performance, and partnership. You’ll work closely with internal teams and external partners to ensure Dyson’s products are visible, compelling, and conversion‑ready wherever our shoppers engage. You’ll oversee the execution of our retail media strategy, ensuring alignment with brand campaigns and new product launches, while collaborating across teams to deliver seamless, data‑driven activation.

Responsibilities

• Execute activation plans across priority retailers, ensuring Dyson’s technology is showcased with clarity and impact.
• Lead eCommerce trade marketing campaigns, including seasonal promotions, and new product introductions.
• Collaborate with retailer partners to enhance the shopper journey—cross‑sell, up‑sell, and drive conversion.
• Develop and deploy retailer‑specific toolkits and assets, ensuring consistency with Dyson’s brand standards.
• Execute Dyson’s retail media strategy across key accounts, ensuring campaigns are targeted, measurable, and performance‑oriented.
• Partner with media agencies to activate campaigns across retailer platforms, including Amazon DSP and Sponsored Ads.
• Monitor campaign performance and apply insights to continuously improve effectiveness and ROI.
• Ensure accurate budget tracking and media spend allocation across categories and retailers.
• Align retail activation plans with brand campaigns and new product development (NPD) launches to ensure consistent messaging and maximum impact.
• Work closely with category, brand, and sales teams to ensure product launches are supported across all retail channels.
• Coordinate with global and local teams to ensure activation strategies are relevant and consistent.
• Stay ahead of retail media trends, emerging technologies, and evolving shopper behaviours.
• Monitor competitor activity and market dynamics to identify opportunities and inform activation strategy.
• Share insights with internal teams to support strategic planning and innovation in retail execution.
• Build strong relationships with internal stakeholders across sales, and marketing.
• Manage external stakeholders maintaining strong relationships and unlocking opportunities.
• Provide input into content and asset needs for retail media, ensuring Dyson’s technology is represented with clarity and purpose.
• Support testing and refinement of media placements, targeting strategies, and messaging.

Qualifications

• 3–5 years’ experience in retail marketing, trade marketing, or digital activation.
• Proven experience managing Amazon trade marketing or similar eCommerce platforms.
• Strong understanding of retail media networks and performance marketing.
• Commercially astute, data‑driven, and detail‑oriented.
• Excellent project management and stakeholder engagement skills.
• Comfortable working in a fast‑paced, cross‑functional environment.

Skills & Experience

• Degree in Marketing, Business, or related field.
• Experience working with media agencies and retailer marketing teams.
• Familiarity with Amazon Advertising Console, analytics platforms, and retail media dashboards.
• Strong communication and presentation skills.
• A self‑starter with a passion for precision and performance.

Dyson is an equal‑opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.