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For Companies At a Glance
- Tasks: Manage and execute marketing campaigns across EMEA, ensuring smooth operations and effective strategies.
- Company: Join Dynatrace, a leader in unified observability and security, partnering with top cloud providers.
- Benefits: Enjoy competitive pay, a culture of excellence, and opportunities to work with industry giants.
- Why this job: Be part of a dynamic team driving impactful campaigns that enhance digital experiences globally.
- Qualifications: Bachelor's degree in Marketing or related field; experience in campaign management preferred.
- Other info: Ideal for self-motivated individuals who thrive in fast-paced environments.
The predicted salary is between 43200 - 72000 £ per year.
Your role at Dynatrace
As the Marketing Campaigns Manager you’ll work closely with the global campaign teams, the EMEA Field Marketing team and key regional stakeholders to ensure campaigns run smoothly and achieve their goals. We are looking for candidates who can help define successful campaign strategies and plans to support the achievement of the EMEA objectives, and ensure all aspects of the campaigns are executed efficiently and effectively. You’ll be responsible for creating and managing EMEA campaign timelines and budgets, coordinating logistics for campaign elements, motivating local teams and communicating with key stakeholders across the region.
Responsibilities:
- Increase target accounts awareness and engagement through:
- Localised delivery of global campaigns
- Co-ordinate regional execution / delivery of centrally created global programs; co-ordinate efforts across various channels and teams
- Gather and advocate regional requirements in globally managed programs
- Assess regional timelines and help co-ordinate local execution of campaign components, including webinars in local time zones (and/or with local speakers)
- Manage localisation / translation process
- Monitor campaign performance for EMEA, and analyze data to improve strategies.
- Expanding the scope of local initiatives and co-ordination implementation across EMEA
- Facilitate the sharing of best practices and increase scope of country specific initiatives that can be expanded pan-EMEA or even WW
- Create and execute pan-EMEA campaign initiatives
- Manage and monitor always-on email nurture programs across the region
- Co-ordinate support for sales campaigns
- Support Field marketing in building and driving high intent strategies
- Monitor engagement / inbound leads to maximise channel ROI
- Drive awareness of digital programs and impact across EMEA
- Provide regular reports showing engagement at account level and review how to adapt the approach to maximise ROI
- Partner with SDR team to monitor and ensure campaign lead follow up
- Optimise processes and maximise impact
- Provide intent reports to EMEA teams to help prioritise
- Help with data quality, segmentation and targeting
- Help improve processes
What will help you succeed
- Bachelor's degree in Marketing, business administration or communications or related fields
- Proven prior experience in campaign management ideally within an IT/Tech company
- Able to analyze campaigns data to measure effectiveness and take corrective actions as and when required.
- Excellent written and verbal communication skills for effective collaboration, and high level of attention to detail
- Excellent organizational and time management skills: Proven ability to manage multiple projects and priorities simultaneously.
- Proficiency in use of marketing tools and software
- The ability to work collaboratively in cross-functional teams
- Creativity and problem solving aptitude
- Self-motivated and capable of thriving in a fast-paced environment
Why you will love being a Dynatracer
Dynatrace is a leader in unified observability and security. We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances. The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences. Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Marketing Campaigns Manager - EMEA employer: dynaTrace software GmbH
Contact Detail:
dynaTrace software GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns Manager - EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in marketing campaigns, especially within the IT/Tech sector. Understanding what works and what doesn't in this fast-paced environment will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Network with professionals in the EMEA marketing space. Attend industry events or webinars to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to improve campaign performance in previous roles. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 4
Research Dynatrace's current marketing strategies and campaigns. Being able to discuss their initiatives and suggest improvements or new ideas during your interview will show your genuine interest in the role and the company.
We think you need these skills to ace Marketing Campaigns Manager - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management, particularly within IT or tech companies. Emphasise your skills in analysing campaign data and managing multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with Dynatrace's objectives. Mention specific examples of successful campaigns you've managed and how you can contribute to their EMEA goals.
Showcase Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is well-written and free of errors. Use clear and concise language to demonstrate your ability to communicate effectively.
Highlight Collaboration Experience: Discuss your experience working in cross-functional teams. Provide examples of how you've collaborated with different stakeholders to achieve campaign success, as this is key for the Marketing Campaigns Manager position.
How to prepare for a job interview at dynaTrace software GmbH
✨Know Your Campaigns
Familiarise yourself with Dynatrace's recent marketing campaigns and their outcomes. Be prepared to discuss how you would approach similar campaigns in the EMEA region, showcasing your understanding of localised strategies.
✨Showcase Analytical Skills
Be ready to demonstrate your ability to analyse campaign data. Prepare examples of how you've used data to measure effectiveness and make adjustments in past roles, as this is crucial for the Marketing Campaigns Manager position.
✨Highlight Collaboration Experience
Since the role involves working closely with various teams, share specific instances where you've successfully collaborated across departments. Emphasise your communication skills and how they contributed to achieving campaign goals.
✨Prepare for Problem-Solving Questions
Expect questions that assess your creativity and problem-solving abilities. Think of challenges you've faced in campaign management and how you overcame them, particularly in a fast-paced environment.
