At a Glance
- Tasks: Lead a dynamic sales team and drive growth for top UK brands.
- Company: Join Dynata, a global leader in data-driven insights.
- Benefits: Competitive salary, bonuses, generous holiday, and professional development opportunities.
- Other info: Inclusive culture with a focus on community involvement and personal growth.
- Why this job: Make a real impact in a fast-paced environment while shaping sales strategy.
- Qualifications: Proven sales leadership experience and a passion for developing talent.
The predicted salary is between 72000 - 90000 £ per year.
Senior Sales Director - London
Lead the team. Own the number. Build the engine that keeps winning after you leave the room.
Position Summary
Dynata is the trusted data partner behind many of the UK's leading Corporate Brands - a business built on data quality and long-term relationships.
We're looking for a UK Sales Director to lead a talented, UK-based sales team, drive profitable and sustainable growth across a defined portfolio of customers, and help shape how we go to market in the Corporate vertical.
This is a role for a sales leader who thinks in sales systems, not just quotas: someone who can install real pipeline discipline across a team, turn clients into a repeatable source of business and referrals, and get AI-enabled tools genuinely adopted, all while coaching a team through a period of real transformation.
Essential Duties & Responsibilities
- Sales Strategy & Execution
- Develop and execute strategic sales plans that hit revenue targets across your portfolio, consisting of Corporate Brands.
- Identify market opportunities and lead initiatives to expand client portfolios.
- Be a visible face of Dynata in the market and across the business - prioritise client-facing time, get the team in front of customers, and lead from the front on events, conferences and key relationships.
- Pipeline Health & Revenue Operations
- Own pipeline health across the team - clear stage-gating, accurate forecasting, and early visibility on risk and opportunities.
- Champion the adoption of AI and CRM across the team - for research, prospecting, meeting prep and proposal work, so reps spend more time selling and less time on admin.
- Monitor performance metrics and run a continuous-improvement rhythm that catches problems early, not in the QBR.
- Client Engagement & Referral Growth
- Build and maintain strong relationships with key accounts and decision-makers, personally engaging on the most strategic relationships.
- Ensure the team delivers exceptional client service and value-added solutions that turn satisfied clients into active advocates.
- Build a systematic referral and introduction engine across the team - treating warm introductions as a core pipeline source, not a nice-to-have.
- Team Leadership
- Lead, mentor and develop a high-performing sales team through a fast-paced, transformation-heavy environment.
- Set clear goals, coach consistently, and foster a culture of accountability, curiosity and success.
- Develop each seller through structured 1:1s, capability assessments and personalised development plans.
What We're Looking For
- Proven track record of driving revenue growth and consistently exceeding sales targets.
- Strong sales leadership experience with a genuine passion for developing talent.
- Real rigor around pipeline management and forecasting - you can tell which numbers are actually real.
- Skilled at helping the team uncover, generate and convert new opportunities within existing accounts - taking a full-funnel view, spotting gaps, and shaping the right priorities to close them.
- Comfortable championing AI and modern sales tools as a lever for team performance.
- Exceptional communication, negotiation and relationship-building skills.
- Highly accountable - delivers results while managing changing priorities, with strong attention to detail.
- Able to work independently and as part of a team, with a ‘can do’, roll-up-your-sleeves attitude.
- Preferred Experience
- Experience leading a team through genuine transformation and change, not just steady-state growth.
- Expertise in the Data, Research, Insights and / or Marketing industry preferred - your understanding of the insights landscape will be invaluable in shaping our sales strategy.
Why Join Dynata?
At Dynata, you'll be part of a global leader in data-driven insights, shaping the future of research solutions.
Your expertise will make a measurable impact - not just on our clients, but on the industry as a whole.
We offer
- Competitive salary with attractive bonus potential
- A dynamic, innovative environment where your ideas genuinely shape direction.
- Real opportunities for career growth and professional development.
- The chance to lead a talented team and influence strategy at a pivotal moment for the business.
- Work hard, play hard – a winning culture that celebrates success.
Ready to lead the team that leads the market? We'd love to hear from you.
What We Offer
Alongside a competitive salary and bonus scheme, we offer a generous benefits package that's continually reviewed to make sure it works for our people, including:
- Activity Pass
- Bespoke Benefits website with discounts across 1,000+ High Street brands
- Cycle scheme
- Dental scheme
- Health Cash Plan
- EAP and health-related assistance
- Family-friendly policies
- Generous holiday entitlement — 25 days, increasing by 1 day every 2 years up to a max of 30
- GIVE — our community involvement initiative: Get Involved, Volunteer, Engage
- Health screening
- Income Protection Plan
- Learning Management System with free access to thousands of online training modules and personal development programs
- Life Assurance
- Medical, health and more benefits
- About Dynata
Dynata is one of the world's leading single providers of first-party data, contributed by people who opt in to the member-based panels we manage and maintain.
With a reach of 60+ million people globally and an extensive library of individual profile attributes, Dynata is the cornerstone for precise, trustworthy data.
We've built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum — from market research to marketing and advertising — serving nearly 6,000 market research, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers across the Americas, Europe and Asia-Pacific.
Our Commitment
At Dynata, we're committed to fostering an inclusive, accessible environment where every employee and customer feels valued, respected and supported.
We're building a workforce that reflects the diversity of our customers and the communities we live and serve.
Dynata welcomes and encourages applications from people with disabilities, and accommodations are available on request at every stage of the selection process.
Dynata is also an affirmative action employer — OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity.
The base salary range for this position in the UK is GBP 72,000 - GBP 90,000 /yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience.
Additional benefits may be provided as part of the compensation package.
A competitive sales incentive program will be provided as part of the compensation package.
This commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
- #LI-DI1
- #LI-Hybrid
Senior Sales Director in London employer: Dynata
Dynata is an exceptional employer that fosters a dynamic work culture focused on collaboration and innovation. With a commitment to employee growth, you will have access to mentorship opportunities and the chance to lead strategic initiatives in a vibrant environment. Located in a thriving market, our team enjoys a supportive atmosphere that values client relationships and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Director in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Director at Dynata, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Dynata. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Director in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Dynata:When writing your cover letter, make sure to tailor your message specifically for Dynata. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Dynata
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Dynata that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Dynata that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Dynata’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
