Integrated Marketing Specialist, EMEA in London

Dynata is one of the world’s leading providers of first‑party data contributed by people who opt‑into member‑based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in North America, South America, Europe, and Asia‑Pacific.

We are looking for a proactive, creative, and highly organised Marketing Specialist to join our team. This role blends event management, digital marketing, campaign delivery, and brand execution. It is ideal for someone who enjoys working across multiple marketing channels, building relationships, and delivering engaging experiences both online and in‑person.

As a key member of the Marketing team, you will support the planning and execution of marketing initiatives that drive brand awareness, audience engagement, and lead generation. You will thrive in a fast‑paced environment, enjoy working with people, and be confident balancing both digital and event‑driven work.

Key Responsibilities

• Plan, coordinate, and deliver events such as conferences, webinars, workshops, and product launches.
• Ensure all events align with broader marketing campaigns and brand objectives.
• Manage pre‑event promotion, attendee communications, and post‑event follow‑up.
• Track event performance and contribute to campaign reporting and analysis.
• Support digital activity across email marketing, paid advertising, SEO, and website content updates.
• Assist with campaign setup and monitoring across channels including Google Ads, social platforms, and email automation tools.
• Use analytics tools (e.g., Google Analytics) to measure performance and optimise future activity.
• Help manage website content to ensure accuracy, relevance, and strong user engagement.
• Engage confidently with internal and external stakeholders at all levels.
• Represent the brand at events, exhibitions, and meetings in a professional and personable manner.
• Support social media activity and community engagement where required.
• Build strong cross‑functional relationships to support integrated marketing efforts.
• Organise and coordinate webinars, including scheduling, promotion, technical setup, and follow‑up communications.
• Assist with multi‑channel marketing campaigns, ensuring consistency of messaging, tone of voice, and brand identity.
• Maintain brand standards across all marketing materials and touchpoints.
• Contribute ideas for creative marketing initiatives and continuous improvement.

Skills & Experience Required

• Experience in event coordination or event‑led marketing campaigns.
• Hands‑on experience with digital marketing channels (email, SEO, paid media, website management).
• Strong interpersonal and communication skills; confident building relationships and representing the brand.
• Experience organising and delivering webinars or virtual events.
• Understanding of branding principles and ability to apply brand guidelines effectively.
• Strong organisational skills with the ability to multitask and meet deadlines.
• Comfortable analysing data and reporting on marketing performance.
• A proactive, collaborative, and creative mindset.

We Offer

• Activity Pass
• Apple Products
• Bespoke Benefits website with discounts in over 1000 High Street brands
• Cycle scheme
• Dental Scheme
• Health Cash Plan Benefit
• EAP and Health related assistance
• Family friendly policies
• Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
• GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
• Health Screening
• Income Protection Plan
• Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, Health and more benefits

Dynata is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.