Account Director

A unique opportunity to be at the heart of international innovation and strategy for the global leader in consumer and B2B insights.

Company Overview

Dynata are the world’s leading digital data collection company. As market leader we are uniquely positioned as a single source solution for digital market research projects and ad measurement. Supported by cutting edge technology and the largest, highest quality opted-in research panels we bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

The Role

We are seeking an experienced and dynamic Account Director to join our sales team. The successful candidate will be responsible for driving revenue growth by selling Dynata's market research solutions to new and existing clients. This role requires a strategic thinker with a strong background in market research, exceptional sales skills, and the ability to cultivate and maintain high-level client relationships. As an Account Director, you will play a pivotal role in identifying client needs, presenting tailored market research solutions, and ensuring customer satisfaction. You will collaborate closely with cross-functional teams to deliver innovative solutions that provide actionable insights, helping clients make data-driven decisions. Additionally, you will be responsible for developing and executing sales strategies, managing a portfolio of key accounts, and leading efforts to expand Dynata's market presence. The ideal candidate will be self-motivated, creative minded, entrepreneurial, and enjoy working within a team dynamic. We are looking for a sales professional with proven business development/account management skills, and a track record of working with cross-functional teams; the role will be a mix of existing and new business.

Key Responsibilities

• Strategic Account Management
  • Serve as the primary point of contact for key clients, fostering strong and enduring partnerships.
  • Develop and execute account strategies to align with client goals and business objectives.
  • Anticipate client needs and proactively offer tailored solutions that leverage Dynata’s product offerings.
• Revenue Growth
  • Drive growth and profitability across a portfolio of accounts by identifying and pursuing upselling and cross-selling opportunities.
  • Collaborate with internal teams to create proposals, negotiate contracts, and close high-value deals.
  • Achieve or exceed quarterly and annual revenue targets.
• Team Leadership & Collaboration
  • Lead cross-functional teams to deliver best-in-class data and insight solutions.
  • Mentor junior account managers and support their professional development.
  • Act as a thought leader within the organization, contributing to strategic initiatives and knowledge sharing.
• Client Advocacy & Solutions Delivery
  • Ensure the highest level of client satisfaction by overseeing project delivery, addressing escalations, and continuously improving processes.
  • Partner with clients to understand their challenges and business goals, translating these into actionable research initiatives.
  • Leverage Dynata’s advanced tools and platforms to provide insights-driven recommendations.

Essential Skills

• Exceptional client relationship management skills, with a consultative and solutions-oriented approach.
• 10+ years of experience in sales or account management, preferably within the market research or data solutions industry.
• Expertise in B2B and B2C insights, data analytics, or technology-enabled solutions.
• Creative thinker in the digital space and shows a willingness to stay attuned to the latest industry trends to ensure continued support for current and future clients.
• High level of commercial awareness - identifying opportunities and being prescriptive with solutions, tailoring a measurement or research plan, and negotiating and closing sales.
• Proven ability to deliver consistent results against financial targets.
• High personal drive and ability to collaborate with internal and external stakeholders.
• Strong communication, presentation, and time management skills.
• Proficient in CRM tools, (MS Dynamics preferred), and familiar with data platforms.

Desirable Skills

• Evidence of comprehending and communicating complex solutions.
• Understanding of market research, consumer privacy issues and emerging trends.
• A high intellect individual who combines proven sales ability with analytical excellence, superior communication skills (presentation and written) and an ability to build strong client relationships.
• Highly organised but flexible with the ability to work in a fast-paced environment.

We offer

Dynata currently promotes a hybrid model of working. We are currently asking our employees to attend our beautiful central London office location twice a week with Wednesdays being compulsory. In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff.

• Activity Pass
• Apple Products
• Bespoke Benefits website with discounts in over 1000 High Street brands
• Cycle scheme
• Dental Scheme
• Health Cash Plan
• Benefit EAP and Health related assistance
• Family friendly policies
• Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
• GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
• Health Screening
• Income Protection Plan
• Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, Health and more benefits

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. Accommodations by request can be made for all aspects of the selection process.

The base salary range for this position in UK is GBP 48,000- GBP 66,000 /yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. Additional benefits may be provided as part of the compensation package. A competitive sales incentive program will be provided as part of the compensation package. This commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.

Who we are

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. At Dynata, your work directly influences how the world’s leading organizations understand people, markets, and behaviour.

About our culture

Our culture is rooted in inspiration, collaboration, and a drive for excellence. At Dynata, a career is more than just a job—it’s a place where your work matters, your voice is heard, and your growth is supported every step of the right. Whether you’re passionate about innovation, driven to make a difference, or excited to join a collaborative team that puts integrity and impact at the centre of everything we do, you’ll find your next chapter here.

We provide a collaborative, inclusive culture that values expertise, curiosity, and ownership. The chance to make a measurable impact on how insights are created and trusted. Competitive compensation, benefits, and opportunities for growth.

We recently won the 2026 Association for Talent Development BEST award. We are honoured to be recipients of the 2026 Association for Talent Development (ATD) BEST Award, one of the industry’s most prestigious recognitions for excellence in talent development. Receiving this distinction validates our intentional investment in fostering a supportive and empowering environment for our team members. At Dynata, we don’t just talk about development—we put it into action. Every April, our global Power Your Career conference brings together employees from around the world to connect, learn, and grow. Our experiential High-Potential Program provides rising leaders with immersive, hands‑on opportunities for professional development, ensuring our next generation of talent is ready to make a difference. Additionally, our Leadership Challenges equip managers and future leaders with the skills and insights necessary to drive quality and excellence throughout the organization.