At a Glance
- Tasks: Create compelling content that simplifies complex financial topics and drives engagement.
- Company: Join Dynamic Planner, a leader in digital financial planning solutions.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and market leadership.
- Why this job: Make a real impact by shaping content that resonates with financial professionals and customers.
- Qualifications: Proven experience in content marketing and a knack for storytelling.
The predicted salary is between 49500 - 60500 £ per year.
Description
Are you an exceptional content marketer who can turn complex ideas into clear, compelling stories that educate, influence and drive results?
At Dynamic Planner, we’re looking for a Senior Content Marketing Manager to own and shape our content programme across thought leadership, campaigns, social media, customer communications and sales enablement.
This is a high-impact role at the heart of our go-to-market team.
You’ll help bring our market-leading digital financial planning and advice platform to life through content that resonates with financial advisers, enterprise buyers, partners and customers.
From AI and digital advice to regulation, client engagement, investment suitability and market insight, you’ll translate important themes into content that builds authority, supports demand generation and strengthens our position in the market.
Requirements
- Owning the content strategy, editorial calendar and rolling content plan across campaigns, thought leadership, social media, newsletters, customer communications and sales enablement.
- Creating high-quality long and short-form content, including whitepapers, blogs, guides, case studies, web copy, emails, landing pages, video scripts, social posts and executive thought leadership.
- Translating complex financial services, technology, product and regulatory topics into content that is clear, human, useful and commercially relevant.
- Working closely with demand generation, product marketing, PR, sales, customer success and subject matter experts to identify content opportunities and shape strong messages.
- Using AI tools confidently and responsibly to increase content pace, scale and repurposing while maintaining quality, accuracy and originality.
- Measuring content performance and using insight to improve future planning, engagement, conversion and commercial impact.
Senior Content Marketing Manager employer: Dynamic Planner
Dynamic Planner is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to excel in their roles. With a strong focus on professional development, you will have access to numerous growth opportunities while working in a vibrant location that encourages creativity and teamwork. Join us to be part of a forward-thinking company that values your contributions and supports your career aspirations in the dynamic FinTech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dynamic Planner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dynamic Planner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dynamic Planner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dynamic Planner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dynamic Planner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dynamic Planner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dynamic Planner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dynamic Planner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dynamic Planner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dynamic Planner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
