At a Glance
- Tasks: Lead product marketing strategies and shape messaging for innovative financial solutions.
- Company: Dynamic Planner, a leader in financial planning technology.
- Benefits: Career development, training, inclusive culture, and networking opportunities.
- Other info: Join a dynamic team focused on innovation and professional growth.
- Why this job: Make a real impact in a fast-paced fintech environment and drive market differentiation.
- Qualifications: Experience in B2B SaaS or fintech product marketing and strong analytical skills.
The predicted salary is between 56250 - 68750 £ per year.
Job Description
The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market.
The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market.
The role will translate product capability into commercially focused messaging, sales enablement and GTM strategy that helps Dynamic Planner differentiate in a fast-moving digital advice, AI and financial planning technology market ensuring that Dynamic Planner stands out in a crowded marketplace.
Ultimately, the role is to champion market problems and the customer's voice within the product lifecycle, from conception to launch and beyond, to secure a market-leading position for our award-winning financial planning solutions.
- Job Requirements
- Competencies (knowledge/skills/experience)
- Product marketing leadership experience in B2B Saa S, fintech, advice technology, wealth technology, financial services technology or a similarly complex regulated market.
- Evidence of building competitive intelligence and using it to shape positioning, sales enablement and product/commercial decisions.
- Strong proposition and messaging capability, with the ability to simplify complex technology into persuasive buyer-led messaging.
- Commercially confident, with experience supporting pricing, packaging, launch planning and sales enablement.
- Strong analytical judgement and ability to influence senior stakeholders with evidence-led recommendations.
- Understanding of UK retail financial services, adviser workflows, compliance considerations or regulated financial technology is highly desirable.
- Experience of AI-enabled propositions, automation or data-led software is desirable.
Education & Qualifications
- Degree or equivalent professional experience in marketing, business, technology, finance or related discipline.
- Significant experience in product marketing, proposition marketing or commercial marketing within B2B Saa S, fintech, financial services or regulated technology.
- Product marketing training or certification, such as Product Marketing Alliance, Pragmatic Institute, Sirius Decisions/Forrester or CIM, would be advantageous.
- Experience in UK retail financial services, wealth management, adviser technology or enterprise Saa S would be highly desirable.
- Job Responsibilities
Key responsibilities
- Market and competitor intelligence
- Own a structured competitor intelligence programme, covering established advice-tech providers, investment research platforms, cashflow tools, AI meeting/reporting solutions and emerging AI-led challengers.
- Produce regular competitor briefs, battlecards and strategic recommendations that influence messaging, roadmap discussions, pricing and sales conversations.
Identify where Dynamic Planner has a defensible right to win, where the proposition is exposed, and what proof points are needed to strengthen differentiation.
- Messaging and positioning
- Own differentiated product and proposition messaging across Dynamic Planner’s priority growth areas, ensuring every message is buyer-led, commercially credible and clearly contrasted against the market.
- Create messaging books, value propositions, objection handling, proof-point libraries and message frameworks for priority propositions including AI, Tram, cashflow, profiling, reporting automation, integrations and enterprise platform capability.
- Commercial and pricing influence
- Partner with Sales, Finance, Product and Marketing to provide pricing and packaging insight, using competitor evidence, win/loss feedback, customer value analysis and sales challenges to inform recommendations.
- Support the development of clear value narratives for premium modules, bundles, enterprise propositions and AI-enabled capability.
- Sales and AM enablement
- Build a high-quality sales and account management enablement engine, including battlecards, discovery questions, objection handling, demo narratives, proposition one-pagers, ROI/value stories and adoption/upsell collateral.
- Ensure Sales and AM teams can explain not just what the product does, but why it matters, why now and why Dynamic Planner wins.
- Product influence
- Act as the market-facing strategic partner to Product, feeding competitor, buyer, customer and sales insight into proposition development, roadmap prioritisation and launch readiness.
- Challenge product-led assumptions where market evidence, buyer need or competitive threat suggests a different focus.
- GTM and launch governance
- Own GTM strategy and launch governance for priority propositions, applying launch tiering so investment, messaging, sales enablement and campaign support match commercial importance.
- Define launch objectives, audiences, proof points, success measures, internal communications and field enablement requirements.
- Win/loss and customer insight
- Run regular win/loss and customer insight reviews, turning buyer feedback into practical recommendations for messaging, collateral, roadmap, pricing and sales process improvement.
- Job Benefits
Career development
- Comprehensive training programs to enhance marketing skills and product knowledge.
- Opportunities to work with a diverse team, fostering an inclusive and empowered work environment.
- Access to cross-functional projects that contribute to professional growth and skill diversification.
- Regular performance reviews and feedback sessions to help identify and pursue career advancement paths.
- A culture that values innovation, allowing team members to take initiative and lead on new strategies.
- Support for attending industry conferences and events, providing networking and learning opportunities.
- #J-18808-Ljbffr
Head of Product Marketing in Reading employer: Dynamic Planner
Dynamic Planner is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to excel in their roles. With a strong focus on professional development, you will have access to numerous growth opportunities while working in a vibrant location that encourages creativity and teamwork. Join us to be part of a forward-thinking company that values your contributions and supports your career aspirations in the dynamic FinTech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dynamic Planner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dynamic Planner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dynamic Planner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dynamic Planner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dynamic Planner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dynamic Planner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dynamic Planner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dynamic Planner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dynamic Planner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dynamic Planner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
