Press Officer

Description

This is a hands-on press office role for someone at the start of their PR career who wants real ownership and the opportunity to build strong media relationships in a fast-moving fintech and financial services business.

The Press Officer will help protect and grow Dynamic Planner’s profile across the financial services trade press and support our ambition to build greater national media awareness.

You will own the day-to-day press office: developing stories, pitching to journalists, managing editorial opportunities, coordinating comment, supporting research and data-led PR, and ensuring we maintain a consistent pipeline of proactive media activity.

You will work closely with the Marketing Director, senior leaders, subject matter experts, content and product marketing teams to turn Dynamic Planner’s expertise, data, research, customer momentum and product innovation into credible stories that journalists want to cover.

Key themes include AI (Advice-grade AI) and the future of advice, financial wellbeing, investment services, adviser technology, risk and suitability, targeted support and the advice gap.

Although this is a junior role it is not a purely administrative one.

We are looking for someone proactive, organised and confident enough to pick up the phone, build relationships and keep activity moving.

You will receive support and development, while being expected to grow quickly into the day-to-day owner of Dynamic Planner’s press office.

Requirements

• Competencies
• (knowledge/skills/experience)
• Some PR, journalism, communications or press office experience is highly desirable, through a first role, internship, placement or relevant practical experience.

Financial services experience is helpful but not essential.

• Strong written English and the ability to turn complex information into clear, concise and interesting copy.
• A genuine interest in news, media and what makes a story relevant to a journalist and their audience.
• Confident and proactive communication skills, including a willingness to contact journalists, follow up pitches and build professional relationships.
• Highly organised, with the ability to manage multiple deadlines, editorial commitments and fast-moving requests without losing attention to detail.
• Curious and self-starting; comfortable asking questions, researching unfamiliar topics and finding the angle in a business update or data set.
• Good stakeholder skills and the confidence to work with senior leaders and subject matter experts to secure input and keep activity moving.
• Sound editorial judgement, with a strong focus on accuracy, proofreading and appropriate handling of commercially or reputationally sensitive information.
• An interest in financial services, fintech, AI and the future of financial advice, with the appetite to build deep market knowledge quickly.
• Comfort using digital tools, media databases, monitoring platforms and AI tools to improve research and productivity.
• A collaborative approach and willingness to work closely with content, demand generation, product marketing, events and social teams so PR activity is amplified across channels.

Education & Qualifications

Relevant experience, writing ability and potential are more important than a specific qualification.

A degree or qualification in journalism, public relations, communications, marketing, English or a related discipline is particularly beneficial, but not essential.

NCTJ, CIPR or PRCA training would also be welcomed.