At a Glance
- Tasks: Own the press office, develop stories, and build media relationships in fintech.
- Company: Dynamic Planner, a fast-paced fintech company with a focus on innovation.
- Benefits: Gain hands-on experience, mentorship, and grow your PR skills in a supportive environment.
- Other info: Exciting opportunity to work with senior leaders and develop deep market knowledge.
- Why this job: Make an impact in the fintech world and shape media narratives around financial services.
- Qualifications: Some PR or journalism experience is preferred; strong writing and communication skills are essential.
The predicted salary is between 40500 - 49500 £ per year.
Description
This is a hands-on press office role for someone at the start of their PR career who wants real ownership and the opportunity to build strong media relationships in a fast-moving fintech and financial services business.
The Press Officer will help protect and grow Dynamic Planner’s profile across the financial services trade press and support our ambition to build greater national media awareness.
You will own the day-to-day press office: developing stories, pitching to journalists, managing editorial opportunities, coordinating comment, supporting research and data-led PR, and ensuring we maintain a consistent pipeline of proactive media activity.
You will work closely with the Marketing Director, senior leaders, subject matter experts, content and product marketing teams to turn Dynamic Planner’s expertise, data, research, customer momentum and product innovation into credible stories that journalists want to cover.
Key themes include AI (Advice-grade AI) and the future of advice, financial wellbeing, investment services, adviser technology, risk and suitability, targeted support and the advice gap.
Although this is a junior role it is not a purely administrative one.
We are looking for someone proactive, organised and confident enough to pick up the phone, build relationships and keep activity moving.
You will receive support and development, while being expected to grow quickly into the day-to-day owner of Dynamic Planner’s press office.
Requirements
- Competencies
- (knowledge/skills/experience)
- Some PR, journalism, communications or press office experience is highly desirable, through a first role, internship, placement or relevant practical experience.
Financial services experience is helpful but not essential.
- Strong written English and the ability to turn complex information into clear, concise and interesting copy.
- A genuine interest in news, media and what makes a story relevant to a journalist and their audience.
- Confident and proactive communication skills, including a willingness to contact journalists, follow up pitches and build professional relationships.
- Highly organised, with the ability to manage multiple deadlines, editorial commitments and fast-moving requests without losing attention to detail.
- Curious and self-starting; comfortable asking questions, researching unfamiliar topics and finding the angle in a business update or data set.
- Good stakeholder skills and the confidence to work with senior leaders and subject matter experts to secure input and keep activity moving.
- Sound editorial judgement, with a strong focus on accuracy, proofreading and appropriate handling of commercially or reputationally sensitive information.
- An interest in financial services, fintech, AI and the future of financial advice, with the appetite to build deep market knowledge quickly.
- Comfort using digital tools, media databases, monitoring platforms and AI tools to improve research and productivity.
- A collaborative approach and willingness to work closely with content, demand generation, product marketing, events and social teams so PR activity is amplified across channels.
Education & Qualifications
Relevant experience, writing ability and potential are more important than a specific qualification.
A degree or qualification in journalism, public relations, communications, marketing, English or a related discipline is particularly beneficial, but not essential.
NCTJ, CIPR or PRCA training would also be welcomed.
Press Officer employer: Dynamic Planner
Dynamic Planner is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to excel in their roles. With a strong focus on professional development, you will have access to numerous growth opportunities while working in a vibrant location that encourages creativity and teamwork. Join us to be part of a forward-thinking company that values your contributions and supports your career aspirations in the dynamic FinTech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Press Officer
✨Dive Into Local Networking Events
Public relations is all about relationships, so get your face out there! Attend local PR events, workshops, and networking meetups. These gatherings are golden opportunities to meet industry professionals, learn about the latest trends, and even score an insider tip about an open position at companies like Dynamic Planner.
✨Show Off Your Writing Skills
Creating a strong writing portfolio is essential in PR. Start a blog, contribute to local magazines, or even pitch ideas to online platforms. When you apply for entry-level roles, having visible samples of your work will set you apart and give you something impressive to discuss during interviews at places like Dynamic Planner.
✨Tap Into University Resources
If you're still in university or are a recent grad, don’t overlook the career services offered there! They often have direct connections with PR firms and can help you find internships or entry-level positions. Keep an eye out for job fairs as well—it’s a great way to meet recruiters face-to-face.
✨Use Social Media for Visibility
Leverage platforms like Twitter and LinkedIn to showcase your interest in PR. Follow industry leaders, engage with their content, and don’t hesitate to share your insights. Being active in these spaces can catch the eye of companies like Dynamic Planner, turning your online presence into a potential job opportunity!
We think you need these skills to ace Press Officer
Some tips for your application 🫡
Show Off Your Writing Skills:In public relations, clear and persuasive writing is key! Make sure your CV and cover letter are not only polished but also reflect your ability to communicate effectively. Consider including a writing sample, like a press release or a blog post, to showcase your style and skills.
Tailor Your Experience to PR:Even if you’re just starting out, your previous experiences can shine! Highlight any internships, volunteer roles, or projects where you engaged with media or managed communications. This will show us at Dynamic Planner that you already understand some basics of PR.
Demonstrate Your Passion for the Industry:We love to see genuine interest! Use your cover letter to express why you’re excited about public relations and why you'd love to work at Dynamic Planner. Mention any relevant courses, readings, or events that have inspired you—it'll help us see your commitment to the field!
Be Ready for the Digital Angle:PR today is very much intertwined with digital platforms. Consider sharing links to your social media profiles or any online engagements you’ve had (like managing a campaign or writing articles). This adds a dynamic element to your application, showing us you're attuned to modern PR practices!
How to prepare for a job interview at Dynamic Planner
✨Craft Your Personal Brand Story
In public relations, your personal narrative matters! Think about how your experiences, even if they’re limited, shape your understanding of brand communication. Prepare a concise story that showcases your passion for PR, perhaps how you handled a group project or any relevant internship experience—this will highlight your potential to connect with audiences.
✨Get Familiar with PR Tools
As an entry-level candidate, you might not be expected to know everything, but showing familiarity with tools like Hootsuite or Canva can set you apart. Have a couple of examples ready where you used such tools in your university projects or internships. It shows you're not just enthusiastic but also prepared to dive right into the practical side of things.
✨Know the Latest Trends in PR
Make sure you're up-to-date with current events and major brand campaigns. Be prepared to discuss a few recent PR campaigns that caught your eye and why they were effective. This demonstrates your genuine interest in the field and your ability to think critically—big plus points for us in PR!
✨Prepare for Hypothetical Scenarios
You may face some scenario-based questions during your interview. Get ready to discuss how you would handle specific PR crises or how you would launch a campaign for a new product. Practising these types of questions can help you articulate your thought process clearly and show your problem-solving skills to Dynamic Planner.
