At a Glance
- Tasks: Own the press office, develop stories, and build media relationships in fintech.
- Company: Dynamic Planner, a fast-paced fintech company with a focus on innovation.
- Benefits: Gain hands-on experience, mentorship, and grow your PR skills in a supportive environment.
- Other info: Exciting opportunity to work with senior leaders and develop deep market knowledge.
- Why this job: Make an impact in the fintech world and shape media narratives around financial services.
- Qualifications: Some PR or journalism experience is preferred; strong writing and communication skills are essential.
The predicted salary is between 40500 - 49500 £ per year.
Description
This is a hands-on press office role for someone at the start of their PR career who wants real ownership and the opportunity to build strong media relationships in a fast-moving fintech and financial services business.
The Press Officer will help protect and grow Dynamic Planner’s profile across the financial services trade press and support our ambition to build greater national media awareness.
You will own the day-to-day press office: developing stories, pitching to journalists, managing editorial opportunities, coordinating comment, supporting research and data-led PR, and ensuring we maintain a consistent pipeline of proactive media activity.
You will work closely with the Marketing Director, senior leaders, subject matter experts, content and product marketing teams to turn Dynamic Planner’s expertise, data, research, customer momentum and product innovation into credible stories that journalists want to cover.
Key themes include AI (Advice-grade AI) and the future of advice, financial wellbeing, investment services, adviser technology, risk and suitability, targeted support and the advice gap.
Although this is a junior role it is not a purely administrative one.
We are looking for someone proactive, organised and confident enough to pick up the phone, build relationships and keep activity moving.
You will receive support and development, while being expected to grow quickly into the day-to-day owner of Dynamic Planner’s press office.
Requirements
- Competencies
- (knowledge/skills/experience)
- Some PR, journalism, communications or press office experience is highly desirable, through a first role, internship, placement or relevant practical experience.
Financial services experience is helpful but not essential.
- Strong written English and the ability to turn complex information into clear, concise and interesting copy.
- A genuine interest in news, media and what makes a story relevant to a journalist and their audience.
- Confident and proactive communication skills, including a willingness to contact journalists, follow up pitches and build professional relationships.
- Highly organised, with the ability to manage multiple deadlines, editorial commitments and fast-moving requests without losing attention to detail.
- Curious and self-starting; comfortable asking questions, researching unfamiliar topics and finding the angle in a business update or data set.
- Good stakeholder skills and the confidence to work with senior leaders and subject matter experts to secure input and keep activity moving.
- Sound editorial judgement, with a strong focus on accuracy, proofreading and appropriate handling of commercially or reputationally sensitive information.
- An interest in financial services, fintech, AI and the future of financial advice, with the appetite to build deep market knowledge quickly.
- Comfort using digital tools, media databases, monitoring platforms and AI tools to improve research and productivity.
- A collaborative approach and willingness to work closely with content, demand generation, product marketing, events and social teams so PR activity is amplified across channels.
Education & Qualifications
Relevant experience, writing ability and potential are more important than a specific qualification.
A degree or qualification in journalism, public relations, communications, marketing, English or a related discipline is particularly beneficial, but not essential.
NCTJ, CIPR or PRCA training would also be welcomed.
Press Officer employer: Dynamic Planner
Dynamic Planner is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to excel in their roles. With a strong focus on professional development, you will have access to numerous growth opportunities while working in a vibrant location that encourages creativity and teamwork. Join us to be part of a forward-thinking company that values your contributions and supports your career aspirations in the dynamic FinTech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Press Officer
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Dynamic Planner. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Dynamic Planner, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Dynamic Planner inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Press Officer
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Dynamic Planner. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Dynamic Planner.
How to prepare for a job interview at Dynamic Planner
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
