Job Description The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market. The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market. The role will translate product capability into commercially focused messaging, sales enablement and GTM strategy that helps Dynamic Planner differentiate in a fast-moving digital advice, AI and financial planning technology market ensuring that Dynamic Planner stands out in a crowded marketplace. Ultimately, the role is to champion market problems and the customer's voice within the product lifecycle, from conception to launch and beyond, to secure a market-leading position for our award-winning financial planning solutions. Job Requirements Competencies (knowledge/skills/experience) Product marketing leadership experience in B2B SaaS, fintech, advice technology, wealth technology, financial services technology or a similarly complex regulated market. Evidence of building competitive intelligence and using it to shape positioning, sales enablement and product/commercial decisions. Strong proposition and messaging capability, with the ability to simplify complex technology into persuasive buyer-led messaging. Commercially confident, with experience supporting pricing, packaging, launch planning and sales enablement. Strong analytical judgement and ability to influence senior stakeholders with evidence-led recommendations. Understanding of UK retail financial services, adviser workflows, compliance considerations or regulated financial technology is highly desirable. Experience of AI-enabled propositions, automation or data-led software is desirable. Education
Head of Product Marketing employer: Dynamic Planner
Dynamic Planner is an exceptional employer for those looking to kickstart their sales career in the vibrant financial services sector. With a strong focus on employee growth, we offer structured onboarding, coaching, and opportunities to progress into various roles within our B2B SaaS environment. Our collaborative work culture encourages initiative and curiosity, ensuring that every team member has the support and resources needed to thrive in their career journey.
