At a Glance
- Tasks: Lead product marketing strategies and shape how we present our innovative financial solutions.
- Company: Dynamic Planner, a leader in financial planning technology with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to making a real impact in the financial sector.
- Why this job: Be at the forefront of transforming financial services with cutting-edge technology.
- Qualifications: Experience in B2B SaaS or fintech, with strong skills in messaging and market analysis.
The predicted salary is between 56250 - 68750 £ per year.
Job Description The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market.
The Head of Product Marketing owns the market, buyer and competitive intelligence that shapes how Dynamic Planner positions, packages and takes its propositions to market.
The role will translate product capability into commercially focused messaging, sales enablement and GTM strategy that helps Dynamic Planner differentiate in a fast-moving digital advice, AI and financial planning technology market ensuring that Dynamic Planner stands out in a crowded marketplace.
Ultimately, the role is to champion market problems and the customer's voice within the product lifecycle, from conception to launch and beyond, to secure a market-leading position for our award-winning financial planning solutions.
Job Requirements Competencies (knowledge/skills/experience) Product marketing leadership experience in B2B Saa S, fintech, advice technology, wealth technology, financial services technology or a similarly complex regulated market.
Evidence of building competitive intelligence and using it to shape positioning, sales enablement and product/commercial decisions.
Strong proposition and messaging capability, with the ability to simplify complex technology into persuasive buyer-led messaging.
Commercially confident, with experience supporting pricing, packaging, launch planning and sales enablement.
Strong analytical judgement and ability to influence senior stakeholders with evidence-led recommendations.
Understanding of UK retail financial services, adviser workflows, compliance considerations or regulated financial technology is highly desirable.
Experience of AI-enabled propositions, automation or data-led software is desirable.
Education
Head of Product Marketing employer: Dynamic Planner
Dynamic Planner is an exceptional employer for those looking to kickstart their sales career in the vibrant financial services sector. With a strong focus on employee growth, we offer structured onboarding, coaching, and opportunities to progress into various roles within our B2B SaaS environment. Our collaborative work culture encourages initiative and curiosity, ensuring that every team member has the support and resources needed to thrive in their career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dynamic Planner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dynamic Planner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dynamic Planner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dynamic Planner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dynamic Planner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dynamic Planner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dynamic Planner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dynamic Planner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dynamic Planner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dynamic Planner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
