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- Tasks: Boost DxO's visibility in the UK by connecting with influencers and managing media collaborations.
- Company: Join DxO Labs, a leading French innovator in digital photography and image processing.
- Benefits: Enjoy flexible work options and the chance to collaborate with a diverse, international team.
- Why this job: Be part of a creative culture that values innovation and has a real impact on the photography community.
- Qualifications: Must be a native English speaker with a passion for photography and experience in PR or media relations.
- Other info: This role is open to freelancers or permanent employees, offering flexibility in your career path.
The predicted salary is between 28800 - 48000 £ per year.
In 20 years, DxO Labs has established itself as one of the most innovative French companies in the digital photography and image processing sector. We design and market advanced photo editing software for photographers, amateurs, or experts. Our solutions, based on an in-depth knowledge of optical sciences, offer the most efficient correction and treatment tools. Our know-how is the result of close collaboration between our engineers and the largest research laboratories in applied mathematics. DxO Labs has always relied on the excellence and incomparable know-how of its international and multicultural teams.
DxO Labs is looking for a dynamic and proactive Influence & PR Specialist to join the Press and External Relations (PER) team. The key objective of the Influence & PR Specialist position is to increase the visibility of DxO on the UK market.
Your main missions:
- Identify, expand, and maintain a network of UK influencers and media contacts.
- Contact and build relationships with identified influencers.
- Negotiate terms and set up collaboration deals focused on product publications.
- Coordinate and manage the publication process to ensure timely and effective media coverage.
- Develop and maintain a network of media partners.
- Ensure that influencer and media collaborations contribute to measurable business impact, including traffic generation and revenue growth.
- Collaborate with internal teams, using internal tools, to align media strategies with company goals.
- Track and report on the performance of media collaborations, using internal tools.
Your Profile:
- Native English speaker.
- A background in photography or a keen interest in the field is mandatory.
- Proven experience in media relations, PR, influence management or a related field.
- Understanding of the media landscape and publication processes.
- Strong negotiation and communication skills.
- Ability to build and maintain professional relationships.
- Excellent project management and organizational skills.
This position can be entrusted by a freelancer or a permanent employee.
Influence & PR specialist employer: DxO
Contact Detail:
DxO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influence & PR specialist
✨Tip Number 1
Familiarise yourself with the UK media landscape, especially in the photography sector. Understanding which influencers and media outlets are most relevant will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network actively within the photography community, both online and offline. Attend events, join forums, and engage on social media to build relationships with potential influencers and media contacts before applying.
✨Tip Number 3
Prepare examples of successful PR campaigns or influencer collaborations you've managed in the past. Being able to discuss measurable outcomes will showcase your ability to drive business impact, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in digital photography and image processing. Showing your passion and knowledge about the industry during discussions can set you apart from other candidates.
We think you need these skills to ace Influence & PR specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media relations, PR, and influence management. Emphasise any background in photography or related fields to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for photography and your understanding of the media landscape. Mention specific examples of how you've successfully built relationships with influencers or managed PR campaigns.
Showcase Your Skills: In your application, clearly outline your negotiation and communication skills. Provide examples of past projects where you successfully coordinated media coverage or collaborated with influencers.
Research DxO Labs: Familiarise yourself with DxO Labs' products and their position in the market. Mention specific products or initiatives in your application to demonstrate your genuine interest in the company and its goals.
How to prepare for a job interview at DxO
✨Show Your Passion for Photography
Since a background in photography or a keen interest is mandatory, make sure to express your enthusiasm for the field. Share personal experiences or projects that highlight your passion and knowledge about photography.
✨Demonstrate Your Media Relations Skills
Prepare examples of your previous work in media relations or PR. Discuss specific campaigns you've managed, the influencers you've worked with, and the measurable impacts of those collaborations to showcase your expertise.
✨Research DxO Labs Thoroughly
Familiarise yourself with DxO Labs' products and their unique selling points. Understanding their software and how it stands out in the market will help you articulate how you can contribute to increasing their visibility.
✨Prepare for Negotiation Scenarios
As negotiation skills are crucial for this role, think of potential scenarios you might face when dealing with influencers. Be ready to discuss your approach to negotiating terms and how you would ensure mutually beneficial collaborations.
