At a Glance
- Tasks: Boost DxO's visibility in the UK by connecting with influencers and managing media collaborations.
- Company: Join DxO Labs, a leading French innovator in digital photography and image processing.
- Benefits: Enjoy flexible work options and the chance to collaborate with a multicultural team.
- Other info: This role is open to freelancers or permanent employees.
- Why this job: Be part of a creative environment that values innovation and offers real impact on the photography community.
- Qualifications: Must be a native English speaker with a passion for photography and experience in PR or media relations.
The predicted salary is between 36000 - 60000 £ per year.
In 20 years, DxO Labs has established itself as one of the most innovative French companies in the digital photography and image processing sector. We design and market advanced photo editing software for photographers, amateurs, or experts. Our solutions, based on an in-depth knowledge of optical sciences, offer the most efficient correction and treatment tools. Our know-how is the result of close collaboration between our engineers and the largest research laboratories in applied mathematics. DxO Labs has always relied on the excellence and incomparable know-how of its international and multicultural teams.
DxO Labs is looking for a dynamic and proactive Influence & PR Specialist to join the Press and External Relations (PER) team. The key objective of the Influence & PR Specialist position is to increase the visibility of DxO on the UK market.
Your main missions:
- Identify, expand, and maintain a network of UK influencers and media contacts.
- Contact and build relationships with identified influencers.
- Negotiate terms and set up collaboration deals focused on product publications.
- Coordinate and manage the publication process to ensure timely and effective media coverage.
- Develop and maintain a network of media partners.
- Ensure that influencer and media collaborations contribute to measurable business impact, including traffic generation and revenue growth.
- Collaborate with internal teams, using internal tools, to align media strategies with company goals.
- Track and report on the performance of media collaborations, using internal tools.
Your Profile:
- Native English speaker.
- A background in photography or a keen interest in the field is mandatory.
- Proven experience in media relations, PR, influence management or a related field.
- Understanding of the media landscape and publication processes.
- Strong negotiation and communication skills.
- Ability to build and maintain professional relationships.
- Excellent project management and organizational skills.
This position can be entrusted to a freelancer or a permanent employee.
Influence & PR specialist in Gloucester employer: DxO
At DxO Labs, we pride ourselves on being an innovative leader in the digital photography sector, offering a vibrant work culture that fosters creativity and collaboration among our international teams. As an Influence & PR Specialist, you will benefit from opportunities for professional growth while working in a dynamic environment that values your contributions to enhancing our brand visibility in the UK market. Join us in a role where your passion for photography and media can thrive, supported by a company that champions excellence and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Influence & PR specialist in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DxO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DxO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DxO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DxO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influence & PR specialist in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DxO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DxO:Show us that you’ve done your homework! In your application, briefly mention what you admire about DxO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DxO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DxO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DxO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
