At a Glance
- Tasks: Boost DxO's visibility in the UK through influencer and media collaborations.
- Company: Join DxO Labs, a leading innovator in digital photography software with a global presence.
- Benefits: Flexible work options and opportunities for professional growth in a creative environment.
- Why this job: Be part of a multicultural team making an impact in the photography world.
- Qualifications: Must be a native English speaker with a passion for photography and PR experience.
- Other info: Open to freelancers or permanent employees; perfect for those eager to make connections.
The predicted salary is between 36000 - 60000 £ per year.
In 20 years, DxO Labs has established itself as one of the most innovative French companies in the digital photography and image processing sector. We design and market advanced photo editing software for photographers, amateurs, or experts. Our solutions, based on an in-depth knowledge of optical sciences, offer the most efficient correction and treatment tools. Our know-how is the result of close collaboration between our engineers and the largest research laboratories in applied mathematics. DxO Labs has always relied on the excellence and incomparable know-how of its international and multicultural teams.
DxO Labs is looking for a dynamic and proactive Influence & PR Specialist to join the Press and External Relations (PER) team. The key objective of the Influence & PR Specialist position is to increase the visibility of DxO on the UK market.
Your main missions:
- Identify, expand, and maintain a network of UK influencers and media contacts.
- Contact and build relationships with identified influencers.
- Negotiate terms and set up collaboration deals focused on product publications.
- Coordinate and manage the publication process to ensure timely and effective media coverage.
- Develop and maintain a network of media partners.
- Ensure that influencer and media collaborations contribute to measurable business impact, including traffic generation and revenue growth.
- Collaborate with internal teams, using internal tools, to align media strategies with company goals.
- Track and report on the performance of media collaborations, using internal tools.
Your Profile:
- Native English speaker.
- A background in photography or a keen interest in the field is mandatory.
- Proven experience in media relations, PR, influence management or a related field.
- Understanding of the media landscape and publication processes.
- Strong negotiation and communication skills.
- Ability to build and maintain professional relationships.
- Excellent project management and organizational skills.
This position can be entrusted by a freelancer or a permanent employee.
Influence & PR specialist employer: DxO
Contact Detail:
DxO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influence & PR specialist
✨Tip Number 1
Familiarise yourself with the UK media landscape, especially in the photography sector. Follow key influencers and publications on social media to understand their content style and audience engagement.
✨Tip Number 2
Network actively by attending photography events, workshops, or exhibitions in the UK. This will help you meet potential influencers and media contacts face-to-face, making it easier to establish relationships.
✨Tip Number 3
Prepare a list of potential influencers and media outlets that align with DxO's brand values. Tailor your outreach approach to each contact, highlighting how collaboration can benefit both parties.
✨Tip Number 4
Stay updated on the latest trends in digital photography and PR strategies. This knowledge will not only enhance your conversations with influencers but also demonstrate your passion for the industry.
We think you need these skills to ace Influence & PR specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media relations, PR, and influence management. Emphasise any background in photography or related fields to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for photography and your understanding of the media landscape. Mention specific examples of how you've successfully built relationships with influencers or managed PR campaigns.
Showcase Your Communication Skills: In your application, demonstrate your strong negotiation and communication skills. You could include examples of past collaborations or projects where these skills were crucial to success.
Highlight Project Management Experience: Detail any project management experience you have, especially in coordinating media publications or managing influencer collaborations. This will show your ability to handle the responsibilities of the role effectively.
How to prepare for a job interview at DxO
✨Show Your Passion for Photography
Since a background in photography or a keen interest is mandatory, make sure to express your enthusiasm for the field. Share personal experiences or projects that highlight your passion and knowledge about photography.
✨Demonstrate Your Media Relations Skills
Prepare examples of past experiences where you've successfully built relationships with influencers or media contacts. Be ready to discuss specific strategies you used to negotiate collaborations and how they benefited your previous employers.
✨Understand the Company’s Products
Familiarise yourself with DxO Labs' products before the interview. Being able to discuss their software and how it stands out in the market will show your genuine interest and help you align your ideas with the company's goals.
✨Prepare for Project Management Questions
Given the importance of project management in this role, be prepared to discuss your organisational skills. Think of examples where you successfully coordinated multiple tasks or managed a project from start to finish, ensuring timely delivery.