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For Companies At a Glance
- Tasks: Create viral content and drive explosive growth on social media platforms.
- Company: DXB Perfume, the UK's leading Arabian fragrance brand.
- Benefits: Autonomy, fast-paced environment, and opportunity for international expansion.
- Why this job: Join a trailblazing brand and disrupt the luxury retail market.
- Qualifications: 3+ years in social media marketing with a proven track record.
- Other info: Ideal for bold, creative individuals ready to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
About DXB Perfume
DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.
We’re not here to blend in – we’re here to dominate.
The Role
We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast.
You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact.
This isn’t just a scheduling role. This is about owning DXB’s cultural voice online, creating noise that converts into community, footfall, and sales.
What You’ll Do
1. Aggressive Growth & Disruption
- Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
- Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs.
- React at speed to cultural moments, trending sounds, and viral opportunities.
- Use social listening + competitor monitoring to ensure DXB leads, not follows.
2. Content & Community Domination
- Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
- Manage a constant drumbeat of posts, stories, and lives, ensuring DXB always has share of voice.
- Build a loyal community — not just followers, but fans who engage, buy, and advocate.
- Act as the voice of DXB Perfume across all social touchpoints.
3. Influencer & Creator Partnerships
- Identify and lock in cutting-edge creators before competitors do.
- Manage influencer campaigns that deliver real ROI, not vanity metrics.
- Drive creator-led product launches, collaborations, and stunts that cut through noise.
- Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with.
4. Commercial Accountability
- Align social campaigns with sales, launches, and retail activations.
- Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
- Test and optimise constantly — if it doesn’t work, pivot fast.
- Deliver quantifiable impact on awareness and revenue.
What We’re Looking For
- A natural disruptor — bold, fearless, and obsessed with making noise.
- 3+ years in social media/influencer marketing, ideally in beauty, fragrance, or lifestyle brands.
- Proven track record of viral content and rapid social growth (show us your wins).
- Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
- Experience negotiating and running high-impact influencer campaigns.
- Creative, fast, and resourceful — can make something out of nothing.
- Data-driven: you know how to prove ROI from social.
- Thrives in a high-pressure, high-speed, scale-up environment.
KPIs You’ll Be Judged On
- Follower Growth (TikTok & Instagram as #1 priority)
- Engagement Rate (not just likes, but comments, shares, saves)
- Content Reach & Virality (frequency of viral hits)
- Influencer ROI (traffic, sales, awareness driven)
- Social-to-Sales Conversion (trackable impact on online + retail campaigns)
Why Join DXB Perfume?
- Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
- Autonomy to move fast and break things — no corporate red tape.
- A brand backed by ambition, growth, and international expansion.
💥 If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.
Social Media Marketing Manager employer: DXB Perfume
Contact Detail:
DXB Perfume Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are a reflection of the disruptor you are. Show off your creativity and engagement skills by posting content that resonates with your target audience.
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn or Instagram. Engage with their content, slide into DMs, and don’t be shy to ask for advice or insights about the role. Building relationships can open doors for you!
✨Tip Number 3
Prepare for the interview by knowing DXB Perfume inside out. Research their recent campaigns, understand their brand voice, and come up with bold ideas that could elevate their social media presence. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the DXB family. Don’t forget to follow up after applying – a little persistence goes a long way!
We think you need these skills to ace Social Media Marketing Manager
Some tips for your application 🫡
Show Your Disruptive Side: When writing your application, let your personality shine through! We want to see how you can break the mould and bring fresh ideas to the table. Don’t be afraid to showcase your boldness and creativity in your cover letter.
Highlight Your Wins: Make sure to include specific examples of your past successes in social media marketing. We love numbers, so share those KPIs that demonstrate your impact on follower growth, engagement, and sales. Show us what you've achieved!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to align with our brand and the role. Mention how your experience with TikTok and Instagram can help us dominate the fragrance market.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at DXB Perfume!
How to prepare for a job interview at DXB Perfume
✨Know Your Platforms Inside Out
Before the interview, dive deep into TikTok and Instagram. Familiarise yourself with the latest trends, algorithms, and successful campaigns in the beauty and fragrance sectors. Be ready to discuss how you can leverage these insights to drive growth for DXB Perfume.
✨Showcase Your Creative Edge
Prepare examples of your past work that highlight your ability to create viral content. Bring along case studies or metrics that demonstrate your success in driving engagement and follower growth. This is your chance to show how you can disrupt the norm!
✨Be Ready to Discuss KPIs
Understand the key performance indicators that matter for this role. Be prepared to talk about how you've tracked and reported on social media metrics in the past, and how you plan to align social campaigns with sales and retail activations at DXB Perfume.
✨Embrace the Disruptor Mindset
During the interview, embody the bold and fearless spirit that DXB Perfume is looking for. Share your ideas on how to break the rules and push creative boundaries in social media marketing. Show them you're not just a follower but a leader in the space!
