At a Glance
- Tasks: Create viral content and drive explosive growth on social media platforms.
- Company: DXB Perfume, the UK's leading Arabian fragrance brand.
- Benefits: Autonomy, fast-paced environment, and opportunity for international expansion.
- Other info: Ideal for bold, creative individuals ready to make an impact.
- Why this job: Join a trailblazing brand and disrupt the luxury retail market.
- Qualifications: 3+ years in social media marketing with a proven track record.
The predicted salary is between 36000 - 60000 £ per year.
About DXB Perfume
DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.
We’re not here to blend in – we’re here to dominate.
The Role
We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast.
You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact.
This isn’t just a scheduling role. This is about owning DXB’s cultural voice online, creating noise that converts into community, footfall, and sales.
What You’ll Do
1. Aggressive Growth & Disruption
- Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
- Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs.
- React at speed to cultural moments, trending sounds, and viral opportunities.
- Use social listening + competitor monitoring to ensure DXB leads, not follows.
2. Content & Community Domination
- Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
- Manage a constant drumbeat of posts, stories, and lives, ensuring DXB always has share of voice.
- Build a loyal community — not just followers, but fans who engage, buy, and advocate.
- Act as the voice of DXB Perfume across all social touchpoints.
3. Influencer & Creator Partnerships
- Identify and lock in cutting-edge creators before competitors do.
- Manage influencer campaigns that deliver real ROI, not vanity metrics.
- Drive creator-led product launches, collaborations, and stunts that cut through noise.
- Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with.
4. Commercial Accountability
- Align social campaigns with sales, launches, and retail activations.
- Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
- Test and optimise constantly — if it doesn’t work, pivot fast.
- Deliver quantifiable impact on awareness and revenue.
What We’re Looking For
- A natural disruptor — bold, fearless, and obsessed with making noise.
- 3+ years in social media/influencer marketing, ideally in beauty, fragrance, or lifestyle brands.
- Proven track record of viral content and rapid social growth (show us your wins).
- Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
- Experience negotiating and running high-impact influencer campaigns.
- Creative, fast, and resourceful — can make something out of nothing.
- Data-driven: you know how to prove ROI from social.
- Thrives in a high-pressure, high-speed, scale-up environment.
KPIs You’ll Be Judged On
- Follower Growth (TikTok & Instagram as #1 priority)
- Engagement Rate (not just likes, but comments, shares, saves)
- Content Reach & Virality (frequency of viral hits)
- Influencer ROI (traffic, sales, awareness driven)
- Social-to-Sales Conversion (trackable impact on online + retail campaigns)
Why Join DXB Perfume?
- Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
- Autonomy to move fast and break things — no corporate red tape.
- A brand backed by ambition, growth, and international expansion.
💥 If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.
Social Media Marketing Manager in Derby employer: DXB Perfume
At DXB Perfume, we pride ourselves on being a dynamic and innovative employer that empowers our team to break boundaries and redefine the fragrance industry. Our vibrant work culture fosters creativity and autonomy, allowing you to make a significant impact while enjoying opportunities for personal and professional growth. Join us in our London-based hub, where you'll be part of a passionate team dedicated to shaking up the market and creating a loyal community around our bold Arabian fragrances.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager in Derby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DXB Perfume and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DXB Perfume are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DXB Perfume on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DXB Perfume. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Manager in Derby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DXB Perfume. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DXB Perfume:Show us that you’ve done your homework! In your application, briefly mention what you admire about DXB Perfume’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DXB Perfume
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DXB Perfume will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DXB Perfume, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
