At a Glance
- Tasks: Create viral content and drive explosive growth on social media platforms.
- Company: DXB Perfume, the UK's leading Arabian fragrance brand.
- Benefits: Autonomy, fast-paced environment, and opportunity for international expansion.
- Other info: Ideal for bold, creative individuals ready to make an impact.
- Why this job: Join a trailblazing brand and disrupt the luxury retail market.
- Qualifications: 3+ years in social media marketing with a proven track record.
The predicted salary is between 36000 - 60000 € per year.
About DXB Perfume
DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.
We’re not here to blend in – we’re here to dominate.
The Role
We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast.
You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact.
This isn’t just a scheduling role. This is about owning DXB’s cultural voice online, creating noise that converts into community, footfall, and sales.
What You’ll Do
1. Aggressive Growth & Disruption
- Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
- Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs.
- React at speed to cultural moments, trending sounds, and viral opportunities.
- Use social listening + competitor monitoring to ensure DXB leads, not follows.
2. Content & Community Domination
- Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
- Manage a constant drumbeat of posts, stories, and lives, ensuring DXB always has share of voice.
- Build a loyal community — not just followers, but fans who engage, buy, and advocate.
- Act as the voice of DXB Perfume across all social touchpoints.
3. Influencer & Creator Partnerships
- Identify and lock in cutting-edge creators before competitors do.
- Manage influencer campaigns that deliver real ROI, not vanity metrics.
- Drive creator-led product launches, collaborations, and stunts that cut through noise.
- Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with.
4. Commercial Accountability
- Align social campaigns with sales, launches, and retail activations.
- Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
- Test and optimise constantly — if it doesn’t work, pivot fast.
- Deliver quantifiable impact on awareness and revenue.
What We’re Looking For
- A natural disruptor — bold, fearless, and obsessed with making noise.
- 3+ years in social media/influencer marketing, ideally in beauty, fragrance, or lifestyle brands.
- Proven track record of viral content and rapid social growth (show us your wins).
- Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
- Experience negotiating and running high-impact influencer campaigns.
- Creative, fast, and resourceful — can make something out of nothing.
- Data-driven: you know how to prove ROI from social.
- Thrives in a high-pressure, high-speed, scale-up environment.
KPIs You’ll Be Judged On
- Follower Growth (TikTok & Instagram as #1 priority)
- Engagement Rate (not just likes, but comments, shares, saves)
- Content Reach & Virality (frequency of viral hits)
- Influencer ROI (traffic, sales, awareness driven)
- Social-to-Sales Conversion (trackable impact on online + retail campaigns)
Why Join DXB Perfume?
- Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
- Autonomy to move fast and break things — no corporate red tape.
- A brand backed by ambition, growth, and international expansion.
💥 If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.
Social Media Marketing Manager in Belfast employer: DXB Perfume
At DXB Perfume, we pride ourselves on being a dynamic and innovative employer that champions creativity and disruption in the fragrance industry. Our vibrant work culture encourages autonomy and rapid growth, allowing employees to make a tangible impact while working with cutting-edge social media strategies. With a focus on personal development and a commitment to rewriting the rules of luxury retail, joining our team means being part of an exciting journey towards international expansion and brand dominance.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager in Belfast
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show off your creativity and engagement skills by posting content that reflects your personality and expertise in social media marketing.
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn or even Instagram. Engage with their content, slide into DMs, and don’t be shy to ask for advice or insights about the role. Building relationships can open doors for you!
✨Tip Number 3
Show us your wins! When you get the chance to chat with potential employers, come armed with examples of your past successes. Whether it’s a viral campaign or impressive follower growth, having concrete numbers will help you stand out as a disruptor.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight how you can drive growth and create noise for DXB Perfume. Let’s shake up the fragrance world together!
We think you need these skills to ace Social Media Marketing Manager in Belfast
Some tips for your application 🫡
Show Your Disruptive Side:When writing your application, let your personality shine through! We want to see how you can break the mould and bring fresh ideas to the table. Don’t just tell us about your experience; show us how you’ve disrupted the norm in your previous roles.
Be Data-Driven:We love numbers! Make sure to include specific metrics and KPIs from your past social media campaigns. Show us how your efforts led to tangible results, whether it’s follower growth, engagement rates, or sales conversions. We’re all about proving ROI!
Tailor Your Content:Don’t send a generic application! Tailor your CV and cover letter to reflect the role of Social Media Marketing Manager at DXB Perfume. Highlight your experience with TikTok and Instagram, and share examples of viral content you’ve created that aligns with our bold brand voice.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team and ready to make an impact in the fragrance industry!
How to prepare for a job interview at DXB Perfume
✨Know Your Platforms Inside Out
Before the interview, dive deep into TikTok and Instagram. Familiarise yourself with the latest trends, algorithms, and successful campaigns in the beauty and fragrance sectors. Be ready to discuss how you can leverage these insights to drive growth for DXB Perfume.
✨Showcase Your Creative Wins
Prepare a portfolio of your best viral content and influencer campaigns. Highlight specific metrics that demonstrate your impact, like follower growth and engagement rates. This will show that you not only create great content but also understand how to measure its success.
✨Be Ready to Disrupt
Think outside the box! Come up with bold, innovative ideas that could shake up the fragrance market. During the interview, share your thoughts on potential social media stunts or collaborations that could elevate DXB’s brand presence and engage the community.
✨Understand the Brand's Voice
Research DXB Perfume’s current online presence and tone. Be prepared to discuss how you would embody and amplify their cultural voice across social platforms. Show them you’re not just a fit for the role, but a perfect match for their brand ethos.
