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- Tasks: Lead DXB Perfume's e-commerce strategy and enhance online customer experiences.
- Company: DXB Perfume is a luxury fragrance brand inspired by Dubai's spirit.
- Benefits: Enjoy competitive salary, employee discounts, and career advancement opportunities.
- Why this job: Join a dynamic team driving digital transformation in luxury retail.
- Qualifications: 7+ years in luxury e-commerce; strong digital marketing and leadership skills required.
- Other info: Experience in the fragrance or beauty industry is essential.
The predicted salary is between 43200 - 72000 £ per year.
Please note: Experience in the fragrance or beauty industry is essential and a strict requirement for this role.
About DXB Perfume
DXB Perfume is a luxury fragrance brand inspired by the spirit of Dubai, renowned for its bold blends and immersive customer experiences. As we expand our digital footprint, we seek a visionary Head of E-Commerce to lead our online growth and enhance customer engagement across digital platforms.
Role Overview
The Head of E-Commerce will be responsible for developing and executing DXB Perfume's global e-commerce strategy. This role involves overseeing online sales channels, enhancing the digital customer journey, and driving online revenue growth. The ideal candidate will have a strong background in luxury retail e-commerce, with a focus on customer acquisition, retention, and digital marketing.
Key Responsibilities
- E-Commerce Strategy & Leadership
- Develop and implement a comprehensive e-commerce strategy aligned with DXB Perfume's brand vision and business objectives.
- Oversee all aspects of the e-commerce business, including website management, digital marketing, customer service, and logistics.
- Collaborate with cross-functional teams to ensure a cohesive and seamless online customer experience.
- Drive profitability through strategic planning and execution of e-commerce initiatives.
- Digital Marketing & Customer Acquisition
- Lead digital marketing initiatives to drive traffic, increase conversion rates, and grow online sales.
- Manage SEO, SEM, email marketing, social media, and affiliate marketing campaigns.
- Utilize analytics tools to monitor performance and optimize marketing strategies.
- Expand global reach by identifying and leveraging new digital marketing opportunities.
- Customer Experience & Retention
- Enhance the online customer journey by implementing best-in-class UX/UI practices.
- Develop and manage loyalty programs to increase customer retention and lifetime value.
- Gather and analyze customer feedback to continuously improve the online shopping experience.
- Implement personalization strategies to boost customer engagement and satisfaction.
- Operations & Performance Management
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of e-commerce initiatives.
- Manage budgets, forecasts, and P&L statements for the e-commerce division.
- Ensure efficient order fulfillment, inventory management, and customer service operations.
- Identify opportunities to optimize operational processes and reduce costs.
- Global E-Commerce Expansion
- Drive growth across all e-commerce sales channels worldwide, including direct-to-consumer websites, online marketplaces, and third-party retailers.
- Develop and execute market-specific strategies to enter and expand in international markets.
- Collaborate with regional teams to tailor e-commerce offerings to local customer preferences and regulations.
- Monitor global e-commerce trends and adapt strategies to stay competitive in the international landscape.
Qualifications & Experience
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 7 years of experience in e-commerce management within the luxury retail sector.
- Proven track record of driving online sales growth and improving customer engagement.
- Strong understanding of digital marketing channels and e-commerce platforms.
- Excellent leadership, analytical, and communication skills.
- Experience in global e-commerce operations and international market expansion.
What We Offer
- Competitive salary.
- Opportunity to lead the digital transformation of a growing luxury multi-brand retailer.
- Collaborative and dynamic work environment.
- Employee discounts on DXB Perfume products.
- Professional development and career advancement opportunities.
Head of Online employer: DXB Perfume
Contact Detail:
DXB Perfume Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Online
✨Tip Number 1
Make sure to showcase your experience in the fragrance or beauty industry during networking events. Attend industry conferences, trade shows, or online webinars where you can connect with professionals in the field. This will help you build relationships and gain insights that could be beneficial for your application.
✨Tip Number 2
Familiarise yourself with DXB Perfume's brand values and digital presence. Engage with their social media channels and website to understand their customer engagement strategies. This knowledge will allow you to tailor your discussions and demonstrate your genuine interest in their e-commerce vision during interviews.
✨Tip Number 3
Leverage your network to find connections within DXB Perfume or similar companies. A referral from someone already in the industry can significantly boost your chances of landing an interview. Don't hesitate to reach out to former colleagues or industry contacts who might have insights or connections.
✨Tip Number 4
Stay updated on the latest trends in luxury retail e-commerce. Follow relevant blogs, podcasts, and news outlets to gather insights on successful strategies and innovations. Being well-informed will not only enhance your conversations but also position you as a knowledgeable candidate who can contribute to DXB Perfume's growth.
We think you need these skills to ace Head of Online
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasise your experience in the fragrance or beauty industry. Detail specific roles and achievements that demonstrate your expertise in luxury retail e-commerce.
Tailor Your CV: Customise your CV to reflect the key responsibilities outlined in the job description. Focus on your experience with digital marketing, customer acquisition, and retention strategies relevant to e-commerce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your vision for enhancing DXB Perfume's online presence. Include examples of past successes in e-commerce strategy and customer engagement.
Showcase Analytical Skills: In your application, highlight your ability to monitor KPIs and use analytics tools. Provide examples of how you've used data to drive decisions and improve e-commerce performance in previous roles.
How to prepare for a job interview at DXB Perfume
✨Showcase Your Industry Knowledge
Make sure to highlight your experience in the fragrance or beauty industry during the interview. Discuss specific trends, challenges, and opportunities you've encountered, as this will demonstrate your understanding of the market and how it relates to DXB Perfume's vision.
✨Prepare for E-Commerce Strategy Questions
Be ready to discuss your approach to developing and executing e-commerce strategies. Think about examples from your past roles where you successfully increased online sales or improved customer engagement, and be prepared to share these insights.
✨Emphasise Digital Marketing Expertise
Since the role involves leading digital marketing initiatives, come prepared with examples of successful campaigns you've managed. Discuss your experience with SEO, SEM, and social media marketing, and how these strategies can be applied to enhance DXB Perfume's online presence.
✨Demonstrate Leadership Skills
As a Head of E-Commerce, strong leadership is crucial. Be prepared to discuss your leadership style and provide examples of how you've led cross-functional teams to achieve common goals. Highlight any experience you have in mentoring or developing team members.
