At a Glance
- Tasks: Design user-friendly content for government services, shaping digital journeys and solving complex problems.
- Company: Join DWP Digital, the UK's largest government department, making a real impact on millions of lives.
- Benefits: Competitive salary, generous leave, flexible hours, and a fantastic pension scheme.
- Other info: Hybrid working model with excellent career progression and a supportive work culture.
- Why this job: Be part of a diverse team using innovative tech to create accessible content for everyone.
- Qualifications: Experience in user-centred content design and collaboration with multidisciplinary teams.
The predicted salary is between 57946 - 68205 £ per year.
Pay up to £68,205, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work-life balance.
DWP. Digital with Purpose. We are looking for an experienced Content Designer to join our community of tech experts in DWP Digital. We're using fresh ideas and leading-edge tech to build and maintain digital solutions that will be used by nearly every person in the UK, every day and at key moments in their lives. DWP is the UK's largest government department. We help people into work and make payments worth over £195bn a year to support and empower millions of people. The scale of what we do is extraordinary, and our purpose is unique. We’d love you to join us.
What skills, knowledge and experience will you need?
The application process for these roles includes both a technical statement and a personal statement. This is your opportunity to showcase clear examples and evidence of how you meet the following:
- Technical statement: Tell us about a time when you took a user-centred content design approach to a content task. We will ask you more about this example if you progress to interview.
- Personal Statement: Substantial experience of designing accessible and plain English content and of contributing to content patterns, processes or guidelines.
- Substantial experience of using quantitative and qualitative data to make content decisions.
- Ability to use different types of prototypes to show, explain and test your content.
- Substantial experience of peer review and of contributing to a community of practice.
- Experience collaborating with other disciplines and advocating for the role of content design.
- Experience managing relationships with stakeholders and influencing them to make more user-centred and evidence-based decisions.
- Experience contributing to content strategies or initiatives to help your organisation achieve the right outcomes.
You and your role
Our Content Designers design and create clear, user-centred content, usually words, that help people understand and use government services. You will shape how information is structured across digital journeys - from GOV.UK pages and application forms to error messages, letters and emails - always guided by user needs.
You’ll take a strategic role in solving complex problems. You’ll work with multidisciplinary teams to design effective user journeys, set standards and promote good practice. You’ll build strong relationships to influence user-centred approaches, contribute to community-of-practice activities, and support recruitment and induction. You’ll also lead, coach and develop other content designers.
Details
Location: You’ll join us in one of our brilliant digital hubs in Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield, whichever is most convenient for you.
Hybrid Working: We work a hybrid model - you’ll spend some time working at home and some time collaborating face to face in a hub.
Pay: We offer competitive pay of £57,946.
Pension: You’ll get a brilliant civil service pension with employer contributions worth 28.97%.
Holidays: A generous leave package starting at days rising to 31 days over time. You can also take up to 3 extra days off a month on flexi-time. You’ll also get all the usual public holidays.
We have a broad benefits package built around your work-life balance which includes:
- Flexible working including flexible hours and flex-friendly policies.
- Time off volunteering and charitable giving.
- Bring your authentic self to work with 'I Can Be Me in DWP'.
- Discounts and savings on shopping, fun days out and more.
- Interest-free loans to buy a bike or a season ticket, so it’s even easier for you to get to work and start making a difference.
- Sports and social activities.
- Professional development, coaching, mentoring and career progression opportunities.
And we have an award-winning environment and culture:
- DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards.
- Diverse and Inclusive Leadership at Digital Leaders Awards 2024.
- Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025.
- Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards.
Process: We know your time is valuable so our application and selection process is just two stages:
- Apply: complete your application on Civil Service Jobs. There’ll be full instructions when you click through.
- Interview: a single stage interview online.
CLICK APPLY for more information and to start your application.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Designer - £57,946 - £68,205 A Year in Preston
✨Dive into Local Government Events
Get yourself to local government events and public sector job fairs. These are great for meeting recruiters and understanding what different organisations, like DWP, are looking for. Plus, it shows your genuine interest in the sector!
✨Join Relevant Networks
Look for communities focused on public sector careers. Whether it’s local networking groups or online forums, connecting with professionals in the field can provide insider knowledge and opportunities that you won’t find on typical job boards.
✨Utilise Your University’s Resources
If you’re freshly graduated or still studying, make the most of your university's careers service. They often have exclusive partnerships with companies like DWP and can help you get your foot in the door for these full-time public sector roles.
✨Stay Updated with Government Initiatives
Keep your finger on the pulse regarding new government projects and policies. Understanding current initiatives can give you a leg up in interviews, showing that you are informed and genuinely interested in making a difference in the public sector.
We think you need these skills to ace Senior Content Designer - £57,946 - £68,205 A Year in Preston
Some tips for your application 🫡
Highlight Relevant Experience:In the public sector, having experience in community engagement, policy analysis, or project management stands out. Make sure to showcase any previous roles or volunteer work that reflects your understanding of public service values and how they've shaped your career path.
Showcase Your Knowledge of the Sector:When you’re applying for a government role, it’s crucial to demonstrate your understanding of the current political landscape and public policies. Consider including articles you've written or relevant projects that underline your capability to engage with these concepts effectively.
Tailor Your CV to Reflect Core Competencies:Government positions often require a clear demonstration of competencies such as communication, teamwork, and problem-solving. Try to structure your CV to highlight these skills, using specific examples of how you’ve applied them in past experiences, ideally with quantifiable outcomes where possible.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story and convey your passion for public service. Discuss why you want to work for DWP and how your values align with their mission. Be genuine and let your enthusiasm shine through—this can really set you apart from other candidates.
How to prepare for a job interview at DWP
✨Get to Know Public Sector Values
Before your interview with DWP, dig deep into their mission and values, especially how they align with public service and community impact. Understand the key policies or initiatives they are involved in – you’ll want to show that you genuinely care about serving the community.
✨Brush Up on Regulatory Knowledge
Brush up on the regulations, laws, and compliance standards relevant to the role you’re applying for. Since this is the government and public sector, they might throw technical questions related to policy frameworks or project management best practices that you'll need to navigate day-to-day.
✨Highlight Teamwork and Collaboration
The government sector thrives on collaboration. Be ready to discuss how you've successfully worked in diverse teams or involved stakeholders in your projects. Show us how you bring people together to get a common goal achieved – that's what public service is all about!
✨Prepare Real-Life Examples
Craft a few STAR (Situation, Task, Action, Result) stories that demonstrate your experience in similar roles. Whether it’s a project that made a difference in the community or a challenging situation you managed, be ready to express how your skills and experiences make you a valuable asset for DWP.
